CN101661592A - Method for releasing advertisements by real social network - Google Patents

Abstract

The invention provides a method for releasing advertisements by a real social network. The method mainly comprises a real social network, and is characterized in that: the real social network is an interactive communication platform established by persons and enterprise groups and by using the Internet. The rebate advertisements can be released in the real social network, when the rebate advertisements are clicked to be browsed by a member of the real social network, the browser can get a award in certain amount; in order to effectively protect the investment of advertisers, the award amount can be limited, and the advertisers determine the award amount according to feedback; and a reserved rebate function is provided in the real social network, when the member reserves a product by the reserved rebate function, the reserving person can get the award in certain amount. In the prior art, because the mechanism does not exist, the benefits of the award giver and the award receiver cannotbe better balanced. However, the method of the invention can solve the problem.

Description

A kind of method of utilizing true social Web publishing advertisement

Affiliated technical field

The present invention relates to a kind of method of utilizing true social Web publishing advertisement, belong to computer network field.

Background technology

The trade marketing activity is a very important activity of mankind nowadays society, and its most representational activity is exactly advertisement, and advertisement can promote dealing really effectively, is the catalyzer of business activity.In current society, advertisement is almost all-pervasive, and the scope of ad distribution has covered all medium that can contact in people's life such as outdoor advertising board, TV, radio station, newspaper, magazine, website etc.Though the existence of advertisement is business community necessity, ubiquitous advertisement also makes people that advertisement has been produced resisting psychology.

For people are not resisted so to advertisement, even initiatively see advertisement, just occurred for the idea of the certain award of advertisement beholder, in the Chinese patent below, we have seen above-mentioned idea:

Number of patent application is 00809080.7 Chinese patent, and denomination of invention is: ad system and the method thereof of utilizing electronic communication;

Number of patent application is 200410026159.7 Chinese patent, and denomination of invention is: a kind of method that improves the advertiser web site profitability;

Number of patent application is 200510037296.5 Chinese patent, and denomination of invention is: a kind of network ads system of direct paying to Advertisement requesting user;

The common ground of these patents all is necessarily to reward to the advertisement beholder, initiatively sees advertisement to encourage them.

These patents can encourage people to go to see advertisement really, but all there is following deficiency in they:

1. advertiser's final purpose of spending mint of money to advertise is to allow the audient of advertisement buy oneself product or service, and not merely is to have seen advertisement, if people reward and go to see and advertisement just do not reach gray target just to obtaining.Above-mentioned patent all only is to encourage people to go to see advertisement, does not take into full account gray interests, certainly will can not get gray support in reality, has only both sides' interests all to be guaranteed, and just permanent development can be arranged.

2. above-mentioned patent all only is to be conceived to encourage people to go to see advertisement, does not relate to how preventing that the user from utilizing false identity to obtain award, how to prevent that the user from obtaining the behavior of the infringement advertiser interests such as award that exceed the quata.In real world applications, these all are very crucial.

3. modern society is a commercial economy society, and the most basic contradiction is that both sides of supply and demand separate, and therefore needs entire society to realize balanced development, otherwise will economic crisis take place because of unbalanced supply-demand.Advertisement is to realize one of effective ways of the equilibrium of supply and demand, the final trend of modern society is to forward planned economy to from commodity economy, social productive forces will realize qualitative leap, above-mentioned patent does not all relate to this more long-range, more significant target, and this patent has then brought corresponding solution.

Summary of the invention

The present invention proposes the technical scheme that addresses the above problem, it is conceived to the interests of both sides of supply and demand, leaves for from the angle of whole industry and deals with problems.

The technical solution adopted for the present invention to solve the technical problems is:

1. the mankind are social, are subjected to the constraint of various social relationships, and society applies very material impact to the mankind.We set up the society of a simulating reality on the internet, the virtual community usually said of people just, it is one group of server of internet, server comprises database and file directory, preserve member's data and file, server program is according to certain business logic processing inquiry and member data, and the service logic of some internals of server program has narration in the back, and server program is exactly to carry out these service logics in the mode of computer code.The member by with the terminal logon server of Internet connection, carry out Activities.Registration becomes the member all needs to use true identity, after registration became the member, each member had just had a unique constant account number, and has a homepage, homepage has a network address relevant with its account number, can import this address on the web browser of computer and directly enters into homepage.If the individual member, just can show the personal information of oneself, daily record (Blog, blog), photograph album, video, news, supply-demand information, product (service belongs to special product), product order and social relationships are (with other member's relation, as relatives, relative, neighbours, friend, the classmate, the colleague, employer employee, client supplier, or the like), if enterprise, the member of group just can show oneself information, brand history, introduce, video, news, supply-demand information, product, the product order, advertisement and social relationships are (with other member's relation, as employer employee, client's relationship with customer, or the like).Have between individual and the group of enterprise not have impassable generation gap, also can show its product and advertisement as the individual.

We claim that the virtual community on this network is true social networks, so that set forth the present invention better.The member of true social networks had both comprised the personal user, also comprised enterprise's corporate users.

True social networks is the place of the present invention and scheme essential distinction in the past.Utilize Internet technology to set up true social networks, member's homepage just can be browsed by other member, be familiar with by other member, and opening relationships, true social networks at first is the platform of an interaction, gets to know friend's platform.Whether the place of true social networks most critical is that it is true identity that the member needs, just can show true social network advantages like this, be true identity and its sincere situation in order to confirm the member, and the technical scheme of employing has: upload identity document; The member uploads head portrait in real time with camera; Member's report; (it is similar to the webpage scoring to also have following technical scheme, whether a webpage A is important, be not to say by webpage A itself, but say by other webpage ballot, webpage A receives that the ballot of other webpage is many more, the importance information of the webpage of ballot is high more, the importance information of webpage A is just high more): the member has a sincere rank, and sincere assessment is arranged between the member, and sincere assessment can be positive assessment, also can be the assessment of bearing, the positive sincerity assessment that the member receives is many more, the sincere assessed value of receiving is high more, and the sincere rank of assessment side is high more, and member's sincere rank is just high more; Practise fraud in order to prevent that sincerity from assessing, member's limited amount system that each member can assess, and also the member of assessment cheating can be punished.In order to guarantee member's quality, to have only certain sincere other member of level can become real member just can be provided with.These measures all are sincere rank, getting rid of false and the swindles for authenticity that guarantees the membership and member.True social networks has shown its special advantages in this respect, owing to be disclosed between the member, is interaction each other, and just as social the mankind are applied very the material impact, the member also can be subjected to similar influence.Modern society builds on the basis of credit, if a people has lost credit, he will be abandoned by entire society, and this is a very severe punishment.

In the true social networks, the member also needs to set up good credit, member's name, I.D. (also can be the certificates of other proof identity, including but not limited to driver's license, passport) Profiles such as number, credit record are that permanent reservation, permanent open giving have the public's inquiry that needs, and can not arbitrarily change, such scheme has realized the constraining force in Fiel's meeting.

2. the member can carry out ad distribution at true social networks, in order to encourage more people to watch, can award to qualified audient, for the ease of setting forth, we claim that (meaning is discount, promptly rewards for the advertisement that returns the benefit in this advertisement, give the audient, we are called the non-advertisement that returns the benefit the common advertisement that does not return the benefit), we claim the member of releasing advertisements to be advertiser, we claim to watch the member of advertisement to be commercial audience.In order to realize the accurate input of advertisement, promptly only allow only commercial audience see that advertiser can be provided with the restrictive condition of commercial audience, as regional extent, trade classification, the range of age, sex, marital status, or the like.

3. the member watches the advertisement that returns the benefit to obtain award if desired, at first he need apply to become qualified commercial audience, he need provide the region, age, sex, personal information such as marital status after staff (hereinafter to be referred as the staff of the website) audit of true social networks is passed through, just become qualified commercial audience.Watch the step of the advertisement that returns the benefit to be: 1.Sign in to true social networks; 2.Enter into the searched page of the advertisement that returns the benefit; 3.Input search condition (when the advertisement that returns the benefit was a lot, commercial audience need screen advertisement by hobby, and the condition of screening includes zone and trade classification); 4.Search for, the server program (hereinafter to be referred as server program) of true social networks is according to the qualified advertisement that returns the benefit of search condition search of commercial audience, also need to satisfy other condition simultaneously: a) server program is according to the restrictive condition of the commercial audience of advertiser's setting, judge whether commercial audience belongs to gray target audience, b) server program also needs to check, whether commercial audience has seen this gray advertisement, whether seen this gray this advertisement, because in the certain hour scope, commercial audience is repeatedly watched this gray advertisement, or repeatedly watch gray a certain advertisement, all only calculate once and effectively click.The advertisement that returns the benefit of satisfying above-mentioned condition just can as a result of return to commercial audience; 5.The Search Results that returns is the summary of many advertisements that return the benefit, and comprises advertiser's title, the information such as theme of the advertisement that returns the benefit, and commercial audience is watched in detail according to oneself liking to click to enter; 6.After commercial audience is finished watching advertisement, server program writes down this time click, increase respective number for the accumulative total clicks of commercial audience, increase respective number for the accumulative total clicks of this advertiser and its advertisement that returns the benefit, if the accumulative total clicks reaches the amount that sets in advance, this advertiser and its advertisement that returns the benefit will be removed, can not be viewed again, unless advertiser increases amount again.

4. in order to prevent that commercial audience from obtaining the situation of infringement advertiser interests such as extra payment, when each member is checked and approved to qualified commercial audience, he can obtain one can obtain award amount (hereinafter to be referred as rewarding amount), and he can not surpass the award amount by the award (hereinafter to be referred as rewarding accumulative total) of watching the advertisement that returns the benefit to obtain; After the award amount is arrived, commercial audience will be apprised of can not be again by watching the advertisement that returns the benefit to obtain award, after he watched the advertisement that returns the benefit later on, server program can not write down its click, had been increased (reward accumulative total and can not surpass the award amount) unless reward amount.

5. advertiser's final purpose of spending mint of money to advertise is to allow commercial audience buy own product or service, if the advertisement that returns the benefit does not have effect, this pattern just can not develop for a long time.Whether the advertisement that returns the benefit has effect, and advertiser just has a say.Therefore the present invention proposes a solution: advertiser issues the advertisement that returns the benefit of certain amount, and he can obtain the authorized award amount of corresponding amount, can authorize to commercial audience, increases it and rewards amount.If commercial audience wishes to continue to obtain award, he needs advertiser to authorize the award amount, and in order to obtain gray authorizing, he needs: a) buy gray product or service, and show the voucher of purchase to advertiser; B) participate in gray activity, link up with advertiser, allow advertiser believe that it can be potential client; C) commercial audience is in true social networks, with advertiser's opening relationships, as client's relationship with customer, Here it is shows one's friendship to advertiser, advertiser authorizes the award amount for the client's commercial audience that satisfies specified conditions and (even gives certain award in return! ), for some fast-moving consumer goods enterprises, its user is more than one hundred million often, so with each Communication with Customer be impossible, whether can only come the managing customer relationship with customer by the function that true social networks provides, and system provides the function of batch processing, be to satisfy certain condition as the self-verifying client, authorize the award amount once for a collection of client who satisfies specified conditions, the numerous client of convenient management.Passed through this interactive feedback mechanism, just impelled commercial audience initiatively to set up good relationship with advertiser, this just makes both sides' interests all be guaranteed, and has promoted the development of industry.

6. modern society is a commercial economy society, the most basic contradiction is that both sides of supply and demand separate, the final trend of modern society is to forward planned economy to from commodity economy, the effect of economy if can realize a plan effectively, social productive forces will realize qualitative leap, the present invention proposes corresponding solution.Under market economy, everyone buying behavior is uncertain, everyone has too many right to choose, decision is bought or is not bought, buy which kind of product of which manufacturer, the cost of this too much right to choose is exactly the waste of social production, and this waste is finally still checked by the consumer, because these wastes also are counted as this.If the buying behavior of consumer's energy plan ahead oneself makes corresponding purchase to manufacturer and promise to undertake, and manufacturer in return, provides certain award or discount to promise to undertake that then both sides make a profit.For in the consumer of low stratum, material benefit is very attractive forever, if (too many in fact right to choose is not real freedom to sacrifice some rights to choose, because it represents that just we do not know that also which selection is only, real freely is that we know which we should do and select), just can bring out and out material benefit, still very attractive.Similar commercial gimmick is quite a few in actual life, but all is to be confined to certain manufacturer, utilizes Internet technology, releases a cover systemization, perfect scheme from the angle of entire society's industry, and covers entire society, and this is the process of a quantitative change to qualitative change.The present invention program's main points are to utilize Internet technology to lay a true social networks that covers entire society, utilize the social restraint power effect of true social networks to individual member, construct a social credibility network, the member with oneself credit as the basis, the own following purchase plan is offered manufacturer as the order promise, and manufacturer in return, provide certain award or discount to promise to undertake, if either party can not fulfil the promise of oneself, he will receive the credit evaluation that the other side bears, so either party can keep one's word as possible, in the time can not fulfiling really, also need properly to resolve through consultation with the other side.

In actual life, sales field such as supermarket, department stores is important pick-up points of commodity, the number of users of these hypermarket is all very big, such scheme to be implemented, need be with the POS networking of true social networking system and sales field, scheme is: the member of true social networks will be awarded a credit card, and the account number of credit card is corresponding to member's account number of true social networks.The member is to the sales field shopping of setting up cooperative relationship with true social networks, just can use above-mentioned POS during payment, the POS of sales field just can be transferred to true social networking system with the details of member's shopping, which member's account number shopping is the details of shopping comprise with, when, in which sales field, buy which kind of commodity, the commodity of which manufacturer, unit price how much, the amount of money how much, after true social networking system is received these information, just can promise to undertake with member's order and do counteracting.This just can realize from the scope of entire society productive consumption being carried out the planned economy effect of non-capitalism formula, and the energy of bound social productive forces is discharged.

The present invention is further described below in conjunction with drawings and Examples.

Description of drawings

Fig. 1 is true social schematic network structure.

Among Fig. 1, the 101st, the server of true social networks, it is one group of server with Internet connection, server comprises database and file directory, preserve member's data and file, server program is according to certain business logic processing inquiry and member data, 102 represent the internet, 103,105,106,107 represent the individual member, 104,108 represent the member of group of enterprise, these members use with the terminal of Internet connection and are connected with server, and terminal includes computer (containing desktop computer and portable computer), palm digital device (PDA), person-to-person communication product such as mobile phone.

Embodiment

Introduce specific implementation process of the present invention in detail in conjunction with above-mentioned accompanying drawing now:

We on the internet (102) set up a website, suppose that its domain name is http://www.someweb.com, it is one group of server (101) of internet, server comprises database and file directory, preserve member's data and file, server program is according to certain business logic processing inquiry and member data, after user's registration becomes member (103,105,106,107,104,108), the capital obtains a unique account number, and the account that its all data all can be kept at database under one's name.The user uses and is connected with server with the terminal of Internet connection, user and server ways of connecting have two kinds, and a kind of is the domain name of input website on the Internet-browser of terminal, enters the homepage of website, another kind is that this program is connected with the website at the specific client-side program of terminal operating.The user provides oneself actual data to the website, and registration becomes the member.A unique constant account number has just been arranged after each member registration, and have a homepage, homepage has a network address relevant with its account number, can on the web browser of computer, import this address and directly enter into homepage, homepage can be browsed by other member, in one embodiment, certain member's account number is 266668888, and its homepage address is http: // 266668888.someweb.com.The member can import, change personal information, and contents such as uploading pictures, daily record allow other member browse to server.The website is a true social networks, and its first function becomes the member exactly and is familiar with the platform of interaction mutually.

The true the most essential place of social networks is to realize true social sanction, and member's authenticity and member's sincere degree is very crucial, and implementation method is: 1.Member's account number, photo, name, I.D. (also can be the certificate of other proof identity, include but not limited to driver's license, passport) number, the location, credit level, credit record, data such as registration date are arbitrarily to change, the record of change also is saved, these data and change record are permanent the preservations, and be that permanent open giving has the public's inquiry that needs, wish that such as certain user query name is Zhang San, ID (identity number) card No. is 110106199001188592 member's a situation, he just can enter website http://www.someweb.com, click the particular member search at the homepage of website, enter into searched page, name above the input, ID (identity number) card No., click the search button on the page then, server will be according to above-mentioned conditional information retrieval member database, and returns lookup result, and anyone can search for, the false words of discovery can be complained, and it is fair to realize, the effect of open and supervision by the public; 2.Member identity identification method 1: the member uploads the video recording of oneself in real time by camera, the website staff judges whether same individual of people in the video recording and the people in the photo from upload video recording, if audit is passed through, will be in member's the open source information by dated " having passed through video authentication ", upload public's inquiry that video recording can be opened to be needed to having, find that the words of falseness can be complained; 3.Member identity identification method 2: the member uploads the proof of identification material of oneself to the website, as any effective testimonial material of I.D., driver's license, passport or the like, the website staff judges whether true identity of member from uploaded material, if audit is passed through, will be by dated " having uploaded proof of identification " in member's the open source information; 4.Member identity identification method 3: the member arrives administrative body or its agency of website in person, shows identity document, carries out authentication, passes through if examine, will be by dated " having passed through on-site verification " in member's the open source information; 5.Each member can have a credit level, the member of each new registration, the initial credit rank all is 0, each member can carry out credit evaluation to other member, if feel the bad negative credit evaluation of just throwing, be-1 fen, if feel just to throw positive credit evaluation, be 1 minute, this is a fair ticket voting right.Except this ticket voting right, the member can also carry out credit evaluation to transaction the opposing party member based on every transaction, the mark of credit evaluation and corresponding business volume are proportional, as having carried out an amount of money between two members is 100 yuan transaction, and both sides can assess to the other side with regard to this transaction, and best result is 100, think that the highest assessment is 100, thinking that the highest bad assessment is-100, if think that 60% is good, is exactly to give 60 fens.In order to prevent cheating, promptly both sides are in order to raise credit level, and it is 100 ten thousand yuan that 100 yuan transaction is raised, and the website can be collected certain expense in proportion.Member's credit level is exactly the accumulated value of all credit evaluations of receiving, positive big more of credit level, and member's credit rating is good more, negative big more of credit level, member's credit rating is poor more.Member's credit record is permanent the preservation, and is disclosed, and anyone can browse.In order to set up and keep good credit, the member need obtain high as far as possible positive credit evaluation in contacts each time or transaction, and properly settles dissatisfiedly, eliminates negative credit evaluation, in order to avoid stay the credit stain.

Second function of website is exactly the platform that advertisement is showed, the member can deliver advertisement, advertisement is divided into return the benefit advertisement and the non-advertisement that returns the benefit, the advertisement that returns the benefit is meant that the beholder of advertisement can obtain certain award, we claim the member of releasing advertisements to be advertiser, claim to watch the member of advertisement to be commercial audience.In order to realize the accurate input of advertisement, promptly only allow only commercial audience see that advertiser can be provided with the restrictive condition of commercial audience, as regional extent, trade classification, the range of age, sex, marital status, or the like.The advertisement that the member delivers just can disclose after passing through through website review, just can have been searched for by others.Return the benefit advertisement and the non-advertisement that returns the benefit all is content distributed a kind of of member, can be searched, in site home page, provide menu option " to search for all advertisements " and " search return the benefit advertisement ", when the user selects " searching for all advertisements ", then server can return return the benefit advertisement and the non-advertisement that returns the benefit that all satisfy other search conditions, when the user selects " search return the benefit advertisement ", then have only qualified commercial audience to search for, and server only can return the advertisement that returns the benefit that all satisfy other search conditions.

The member watches the advertisement that returns the benefit to obtain award if desired, at first he need apply to become qualified commercial audience, he need provide the region, age, sex, personal information such as marital status, and its credit record will meet certain requirements, through website review by just becoming qualified commercial audience.Method of operating is: the member enters the homepage of oneself, a guy information editing menu on the homepage, click this menu, enter into the individual information editing page, the member just can import personal information, the options that applies to become qualified commercial audience is arranged on the page, choose it, input finishes, and clicks the save button of the page then, data are saved in server, and the website staff just can examine and handle.After becoming qualified commercial audience, continue to keep good credit record and remain necessary, system can the periodic auditing credit record, if credit level does not reach requirement, the negative credit assessment of certain amount perhaps occurred, and qualification will be cancelled.

Below be the return the benefit illustrative example of advertisement of qualified commercial audience search:

25 years old commercial audience A age, the male sex, unmarried, be positioned at the Shenzhen City, Guangdong Province, he enters site home page, and search for the advertisement that returns the benefit, he wishes to search for the advertisement that returns the benefit of Shenzhen City, Guangdong Province, and he only wishes the search mobile phone industry the advertisement that returns the benefit, he imports above-mentioned search condition at homepage, and clicks search button transmission searching request, after server is received searching request, then can retrieve all advertisements, advertisement 1 is the advertisement that returns the benefit of the mobile phone industry of Shenzhen City, Guangdong Province, satisfies the search condition of above-mentioned commercial audience A, but the restrictive condition of the commercial audience of advertisement 1 is married women, so commercial audience A does not satisfy this condition, advertisement 1 is exactly ineligible advertisement, does not return.Above-mentioned all conditions is satisfied in advertisement 2, but commercial audience A had browsed advertisement 2, and commercial audience is repeatedly watched same advertisement, all only calculates once and effectively clicks, and advertisement 2 also is ineligible advertisement, does not return.Server only can return the advertisement that returns the benefit of satisfying all conditions.The Search Results that returns is the summary of many advertisements that return the benefit, and comprises advertiser's title, the information such as theme of the advertisement that returns the benefit, and commercial audience is watched in detail according to oneself liking to click to enter.After commercial audience is finished watching advertisement, server program writes down this time click, increase respective number for the accumulative total clicks of commercial audience, increase respective number for the accumulative total clicks of this advertiser and its advertisement that returns the benefit, if the accumulative total clicks reaches the amount that sets in advance, this advertiser and its advertisement that returns the benefit will be removed, and can not searchedly again arrive, unless advertiser increases amount again.

In order to prevent that commercial audience from obtaining the situation of infringement advertiser interests such as extra payment, when each member is checked and approved to qualified commercial audience, he can obtain an initial bonus amount, under the economic environment of current China, preferred initial bonus amount is 1000 yuan and (please notes, preferred embodiment only is in order to set forth the spirit of invention better, rather than constraint to inventing, the initial bonus amount can be any suitable number), the member can watch the advertisement that returns the benefit to obtain award, arrive the award amount up to rewarding accumulative total, in the present embodiment, promptly reach 1000 yuan; After the award amount was reached, if commercial audience is searched for the advertisement that returns the benefit again, he can be apprised of can not be again by watching the advertisement that returns the benefit to obtain award.

The follow-up award amount of commercial audience can only be authorized by advertiser.Behind advertiser's advertisement delivery, will obtain accordingly and can authorize the award amount.In the present embodiment, after the advertisement that advertiser's input is 10000 yuan, he just obtains 10000 yuan authorized award amount in 1: 1 ratio, should be noted that embodiment is just in order to set forth spirit of inventing rather than the restriction to inventing better, as in this example, ratio not necessarily 1: 1 also can be 2: 1,5: 1,10: 1, or the like the number of any appropriate.In order to be authorized the award amount by advertiser, commercial audience needs a) to buy gray product or service, and shows the voucher of purchase to advertiser; B) participate in gray activity, link up with advertiser, allow advertiser believe that it can be potential client; C) commercial audience with advertiser's opening relationships, as client's relationship with customer, shows one's friendship to advertiser in true social networks.In the present embodiment, commercial audience A prefers the product of the B of advertiser, also will consider purchase, so the B of advertiser is added as client supplier (in true social networks, other member can be added as certain type relation, as relatives, relative, neighbours, friend, classmate, colleague, employer employee, client supplier or the like, the social relationships of setting up simulating reality).Method of operating is: commercial audience A enters the homepage of the B of advertiser, at homepage a menu that is added to friend is arranged, click this menu, enter the page that adds friend, at this page, commercial audience A selects to add friend's classification, as relatives, relative, neighbours, friend, the classmate, the colleague, employer employee, client supplier or the like, commercial audience A selects client supplier, click the save button of the page then, relation is saved in server, and server will be preserved a commercial audience A and the B of advertiser be added as the data of client's relationship with customer to member's relational database.The B of advertiser browses the homepage of oneself, homepage have one who I am added as friend's menu, the B of advertiser clicks this menu, server will be retrieved the affiliate relationship database, all data that the B of advertiser is added as friend just satisfy search condition and return as Search Results, Search Results will comprise the Member Name that the B of advertiser is added as friend, this title is a link, click this title will enter this title corresponding member's homepage, Search Results also comprises the classification of adding friend, add the date, name is called editor's link, click this link and just can enter and concern edit page, relation is carried out editing operation, as authorize certain award amount and give this member who the B of advertiser is added as friend.The B of advertiser navigate search results, find that commercial audience A will oneself add as client supplier, click enters the homepage of commercial audience A, understand the situation of commercial audience A, if think that commercial audience A meets the demands, just authorize certain award amount to him, method of operating is: the B of advertiser above-mentioned who I am added as in friend's the Search Results, find the data of commercial audience A, the click editor enters and concerns edit page, is concerning edit page, have to authorize and reward the function that amount is given the other side member, the B of advertiser imports the amount of rewarding, and clicks the save button of the page then, after server program is received the request of preservation, whether the authorized award amount of judging the B of advertiser is above rewarding amount, if amount is not enough, it is not enough then to return the prompting amount, if amount is enough, then the increase of the award amount of commercial audience A will be rewarded amount, the authorized award amount of the B of advertiser reduces will reward amount, and change is saved in database, returns the prompting operation success then.The technician in familiar with computers programming field is appreciated that, of the present invention only is preferred operation interface, the purpose of operation interface, program and background data base is that described service logic is converted into executable computer program, operation interface, program and background data base can have the different forms of expression, but its essence all is to finish described service logic.

In another embodiment, the member A of true social networks is one does not have economic capability studying in college life, but wishes to get to know some good manufacturers in true social networks, sets up good relationship, and wishes to obtain some incomes with the credit of oneself.This is a social reality problem, and the young people is the future of society, but they are often embarrasingly short of money, and just as singing in the first hip hop, rock, rap,pop: I think the Guilin tourism, but pocket does not have money, and it is rich to have waited older, have had no time energy again.Social credibility is the effective ways that solve this contradiction.Member A plan is made money in 5 years and is bought a motorcycle, on true social networks, he finds the 3 tame motorcycle members of manufacturer, be respectively the B of manufacturer, the C of manufacturer, the D of manufacturer, after having browsed their products catalogue, member A prefers certain a motorcycle of the C of manufacturer, aspects such as performance and price are all felt quite pleased, and this motorcycle is subscribed and returned sharp condition is 6%, 3 year internal return 5% of 8%, 2 year internal return of 1 year internal return, internal return 5% in 4 years, internal return 5% in 5 years, 6-10 internal return 3%, and subscribing and returning the sharp modes of payments is once to pay, in true social networks, reservation is returned sharp definition and is meant that the member has descended an order to manufacturer, promises to undertake and fulfil this order in special time, and then the certain proportion of total amount of the orders can be returned to the member by manufacturer, reservation is returned sharp actual conditions and is selected by manufacturer, it also is to be selected by manufacturer that sharp mode is returned in reservation, as i.e. once payment after placing an order, perhaps payment certain downpayment after payment monthly.Member A has descended decision, just buys this car later on, and member A just can place an order to the C of manufacturer.The C of manufacturer browses the new order of oneself, realize the new order under the member A, click enters the homepage of member A, understand the situation of member A, if think that member A meets the demands, and just can accept this order, both sides have just concluded an agreement like this, the price of supposing this motorcycle is 5000 yuan, and 5% is exactly 250 yuan, and member A just can obtain 250 yuan and returns profit according to returning the sharp modes of payments.Suppose that member A was chosen in 5 years and implement order, then need in 5 years, fulfil this order, otherwise will break faith, obtain the poorest-250 the negative credit assessment of being, if cannot fulfil order really, member A need consult with the C of manufacturer, and carrying out counterindemnity, the amount of money of reparations indicates when this order is signed, in a preferred embodiment, if indicate when this order is signed in the ratio reparations in 1: 1 of returning Li Jine, then member A need compensate 250 yuan and give the C of manufacturer.The ratio of reparations is worked out a scope by the website, determines concrete numerical value by manufacturer in this scope then.

The preferred enforcement interface of above-mentioned service logic and operation are such: the C of manufacturer enters the homepage of oneself, have on the homepage to subscribe and return sharp product menu, click this menu, server will be retrieved member's product database, and the reservation of all C of manufacturer is returned sharp product data and returned as Search Results; Also have on the homepage to add to subscribe and return sharp product menu, click this menu, the C of manufacturer just can add a reservation and return the product library of sharp product to oneself.The C of manufacturer clicks to add to subscribe and returns sharp product menu, enters to add to subscribe and returns the sharp product page, at this page, the C of manufacturer can import to subscribe and return sharp name of product, production code member, unit price, sharp condition and mode are returned in reservation, reparations ratio, maximum purchase restrictions of each member, reservation is returned sharp name of product and can be chosen as and not limit, for sales fields such as supermarkets, because product category is too many, for convenience of the user, the user can subscribe the amount of money of purchase, and does not limit the concrete kind of purchase.After the C of manufacturer has imported data, click the save button of the page then, server is saved in input in member's product database.Other members will see these product data, and method 1 is the homepage at the C of manufacturer, click to subscribe and return sharp product menu; Method 2 is the homepages at true social networks, clicks to subscribe and returns sharp product menu, clicks this menu, and server will be retrieved member's product database, and all reservations are returned sharp product data and returned as Search Results; If wishing to obtain to subscribe, member A returns profit; then can pass through said method; retrieve interested product; if decision is subscribed; just can click the reservation link of this product correspondence; enter down the booking form page; the input quantity purchase; after ticket reserving time; click the save button of the page then; after server program is received the request of preservation; whether the accumulative total reserved funds of judging this member exceeds its reservation amount; in order to protect both sides' interests; each member has the restriction of the amount of reservation; size and its credit level of subscribing amount are proportional; the member that credit level is high; the reservation amount is higher; the member that credit level is low, the reservation amount is lower, even is 0; promptly can not subscribe; if exceed the reservation amount, then return prompting maximum subscribed amount for what, if do not exceed; judge then whether quantity purchase exceeds advertiser's maximum constraints; if exceed, then return prompting maximum constraints quantity for what, if do not exceed; whether the accumulative total reserved funds of then judging this member exceeds the maximum constraints of advertiser to single member; if exceed, the maximum constraints amount of money that then returns the single member of prompting is for what, if do not exceed; then order is saved in member's booking form database, returns the prompting operation success then.Other members will see this order data, and method 1 is the homepage at the C of manufacturer, click the booking form menu; Method 2 is the homepages at true social networks, clicks the booking form menu, and server will be retrieved member's booking form database, and all booking form data are returned as Search Results; The C of manufacturer can pass through preceding method 1, retrieve the booking form of oneself, realize the new order under the member A, if think that member A meets the demands, just can accept this order, click the order of this order correspondence and accept link, after server program received that order accepts request, whether the avail of the judgement C of manufacturer is less than the reservation of this order was returned profit, if be less than, then return prompting avail deficiency, if be no less than, then return sharp mode according to the reservation of order, the avail of member A increases particular subscription and returns Li Edu, the avail of the C of manufacturer reduces particular subscription and returns Li Edu, change is saved in database, returns the prompting operation success then, this order and corresponding product data are just locked, can not arbitrarily change, both sides have just concluded an agreement.Member A fulfils order in the time of promising to undertake, then can pass through said method, enter the homepage of the C of manufacturer, the product that retrieval is bought, click the actual purchase link of this product correspondence, enter down the actual order page, the input quantity purchase, click the save button of the page then, server program is saved in the actual order database of member with actual order.Other members will see this actual order data, and method 1 is the homepage at the C of manufacturer, click actual order menu; Method 2 is at the homepage of true social networks, clicks actual order menu, and server will be retrieved the actual order database of member, and all actual order data are returned as Search Results; The C of manufacturer can pass through preceding method 1, retrieve the actual order of oneself, realize the new order under the member A, meet the demands if feel, just can accept this order, click the order of this order correspondence and accept link, after server program receives that order accepts request, the state of change order is for accepting an order, judge simultaneously whether the C of manufacturer exists and do not finish booking form accordingly,, then upgrade the actual purchase quantity and the actual purchase amount of money of this booking form if having, if the actual purchase quantity and the actual purchase amount of money have been offset predetermined number and reserved funds fully, the state of then changing this booking form is for finishing.Increase the reservation amount of member A, because the amount of the booking form of member A has been cashed by all or part of, the reservation amount of increase is exactly the amount of money of being cashed.At member's personal homepage, corresponding options is provided, can search for easily do not finish booking form, finish booking form, do not accept an order, accept an order.

This is a kind of special marketing method, manufacturer's publish-subscribe returns sharp product, these products even can be an idea, for example manufacturer has worked out a new product, can allow blind people see light again, but owing to produce the very huge fund of this product needed input, manufacturer can not determine that how many users can need this product, the investment and production of hesitating, just can utilize this marketing mode, carry out virtual sale, if receive abundant order, just can accept an order, (manufacturer can be provided with to subscribe and return the sharp negative amount of money that is investment and production, and just the user of Yu Dinging need pay certain amount of money to manufacturer, and promptly the user of this product of demand pays certain amount of money in advance, allow producer give and oneself produce this product, this is that sharp mode is returned in a kind of special reservation).Under this marketing method, just can realize the planned economy effect of non-capitalism formula, maximally utilise social resources, social productive forces will realize qualitative leap.

Described the method and the specific embodiment of invention above in conjunction with the accompanying drawings and embodiments, those skilled in the art that are appreciated that the present invention can have many different embodiments.Therefore, should be appreciated that the present invention is not limited to described preferred embodiment,, the present invention includes various replacings, change and the modification carried out in its scope of patent protection as the given spirit of the present invention of the claims of enclosing.

Claims (9)

1. method of utilizing true social Web publishing advertisement, the chief component that it comprises is true social networks, it is characterized in that true social networks is to utilize the internet, by the people of true identity and the interaction platform of group of enterprise foundation, in true social networks, can issue the advertisement that returns the benefit, when the advertisement that returns the benefit was browsed by the member of true social networks click, the viewer can obtain the award of certain amount.

2. method according to claim 1, the member of true social networks not only comprises the individual, also comprises group of enterprise.

3. method according to claim 1, true social networks member's name, account number, I.D. (also can be the certificates of other proof identity, include but not limited to driver's license, passport) number, credit record, etc. capsule information be permanent, and can not arbitrarily change, permanent open the giving of these data has the public's inquiry that needs, realize just, fair and open and effect supervision by the public, realized the constraining force in Fiel's meeting.

4. method according to claim 1; the member of true social networks browses the advertisement that returns the benefit by click and obtains award; can limit retrievable award amount; after the award amount has been offset in the award of obtaining; just can not browse the advertisement that returns the benefit by a click again and obtain award; this is a kind of mechanism from constraint, and gray input is effectively protected.

5. method according to claim 1, between its ad distribution merchant and the advertisement viewer is interaction, after ad distribution merchant's releasing advertisements, can obtain certain authorized award amount, can authorize the advertisement viewer, thereby increase advertisement viewer's award amount, this is a kind of feedback mechanism, impel the advertisement viewer initiatively to set up good relationship with the ad distribution merchant, thereby realized benign cycle: active responding is received in gray advertisement, thereby can more pleased advertisement delivery, thereby brings more awards for the advertisement viewer, more awards can promote the advertisement viewer and advertiser sets up good relationship, to be authorized the award amount by advertiser.

6. method of utilizing true social networks to market to promote, its chief component is true social networks, it is characterized in that true social networks is to utilize the internet, by the people of true identity and the interaction platform of group of enterprise foundation, in true social networks, can provide to subscribe and return sharp function, when the member returned sharp function and subscribes product by reservation, the subscriber can obtain the award of certain amount.

7. method according to claim 6, the member of true social networks not only comprises the individual, also comprises group of enterprise.

8. method according to claim 6, true social networks member's name, account number, I.D. (also can be the certificates of other proof identity, include but not limited to driver's license, passport) number, credit record, etc. capsule information be permanent, and can not arbitrarily change, permanent open the giving of these data has the public's inquiry that needs, realize just, fair and open and effect supervision by the public, realized the constraining force in Fiel's meeting.

9. method according to claim 6, the member of true social networks returns sharp function by reservation and obtains award, can limit subscribing amount, when accumulative total reserved funds surpassed can subscribe amount after, just can not return sharp function by reservation again subscribes, this is a kind of mechanism from constraint, reduces credit risk.

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