CN101466024A - Method and device for inserted playing of advertisement information when playing multimedia file on customer equipment - Google Patents

Abstract

The invention provides a method of controlling the inserting of advertisement information when releasing the audio/video information, and a controlling device thereof. The controlling device first receives the request message of releasing the audio/video coming from user equipment and extracts the audio/video logo information from the request message of releasing the audio/video; then, according to audio/video logo information, the controlling device controls the sending of the advertisement information to the user equipment. In detail, the controlling device can control the inserting of the advertisement information before or at the intervals of the releasing of the multimedia audio/video information. As to an independent mobile phone user, the user pays much more attention to the screen of a mobile phone than the screens of a television and a computer; besides, the impact force effect of the video advertisement information is much stronger than that of the picture and text advertisement information. Therefore, by inserting the advertisement information before and at the intervals of the releasing of the multimedia audio/video information, the advertisement releasing quality can be effectively improved and the final effect of the advertisement releasing can be enhanced.

Description

The method and apparatus of inserted playing of advertisement information when playing multimedia file on customer equipment

Technical field

The present invention relates to computer network and wireless Internet, relate in particular to the method and apparatus that wherein is used for receiving or receiving the subscriber equipment commercial breaks information of multimedia video object to request.

Background technology

High speed development along with wireless interconnected network technology, wireless interconnected online information is day by day abundant, subscriber equipment can insert the Internet and obtain various information whenever and wherever possible, and this has caused utilizing the user of terminal equipment online to increase severely, thereby has realized the economic outlook of wireless interconnected network technology.Many enterprises begin to utilize this instrument of wireless Internet to come to be oneself service, improve the influence power of self, perhaps directly utilize wireless Internet to create commercial value.For example, the WAP site of our each entity of seeing, wireless internet advertising, hand call payment system etc.

Along with the continuous development of advertisement industry, the type of advertising message not only comprises static forms such as literal, picture, the multimedia advertising based on sound, video technique also occurred.The web advertisement has with respect to other media advertisements that price is low, in fast, the reader's location set of producing effects, all advantages such as be easy to arouse attention.And the market potential of network is very big, and development speed is very fast.Therefore the web advertisement becomes an important channel of manufacturer of numerous company propaganda oneself gradually.

The web advertisement is many to be carrier with the Internet, and the audient is by subscriber equipment, for example mobile phone, PDA, notebook computer, desktop computer etc., on the internet initiatively or obtain advertising message passively.The mobile phone the Internet can transmit advertising message cheap, in real time, efficiently.The common input mode of these advertising messages is to be distributed on each big WAP site, waits for that the visitor of website browses.Though this is modal mode, it exists very big deficiency.For example, can browse the Website page that the viewer visits the advertising message place that only limits to of these advertising messages.

For different advertisers, its to advertising message in the audio/video information that subscriber equipment is asked, play the time be carved with different preferences, for example, some advertiser wishes to intercut its advertising message before the played audio/video information, and some advertiser wishes that then playing the gap at audio/video information intercuts its advertising message.Yet in the prior art, do not have and a kind ofly can solve the method that advertising message is intercutted preferably in multimedia audio-video information.

Summary of the invention

For solving above-mentioned shortcoming of the prior art, the invention provides a kind of method and control device that the control advertising message is intercutted when the issue audio/video information that be used for.This control device at first receives the audio frequency and video issue request message from subscriber equipment, and extracts the audio frequency and video identification information from this audio frequency and video issue request message, and then, according to this audio frequency and video identification information, control sends described advertising message to this subscriber equipment.

According to a first aspect of the invention, a kind of method that the control advertising message is intercutted when the issue audio/video information that is used for is provided, it is characterized in that, may further comprise the steps: a. receives the audio frequency and video issue request message from subscriber equipment, wherein, described audio frequency and video issue request message is used to ask described audio/video information; B. based on described audio frequency and video issue request message, control sends described advertising message to described subscriber equipment, and wherein, described advertising message can comprise one or more advertisement.

According to a second aspect of the invention, a kind of control device that the control advertising message is intercutted when the issue audio/video information that is used for is provided, it is characterized in that, comprise: receiving system, be used to receive audio frequency and video issue request message from subscriber equipment, wherein, described audio frequency and video issue request message is used to ask described audio/video information; First control device is used for based on described audio frequency and video issue request message, and control sends described advertising message to described subscriber equipment, and wherein, described advertising message can comprise one or more advertisement.

Among the present invention, particularly, control device can be controlled advertising message and intercut before the issue of multimedia audio-video information, perhaps carry out intercutting of advertising message in multimedia audio-video information issue gap, in the live multimedia audio-video information of mobile TV class, in the point of interruption commercial breaks information of signal.The advertisement putting merchant can set in advance the upper limit of (per hour or weekly) injected volume advertising message every day, control device (video ads publisher server) can limit the exposure frequency of advertisement to the user according to the frequency of advertising campaign issue, causes user's dislike thereby reduce because of too much exposing.

For the independent cellphone user, the user is high more a lot of than video screen and computer screen to the degree of concern of mobile phone screen; Simultaneously, the effect of video ads information has more impulsive force than picture and text advertisement information.Therefore, by before multimedia audio-video information issue and the commercial breaks information of gap, can improve the advertisement putting quality effectively, and improve the final effect of advertisement putting.

For the advertisement putting merchant, can understand the degree of concern of user, and analyze advertisement delivery effect advertising message; Can provide more information to interested audient, finally reach the purpose that improves advertisement delivery effect.

Description of drawings

By reading the detailed description of non-limiting example being done with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrates the network topology structure schematic diagram according to the application scenarios of a specific embodiment of the present invention;

Fig. 2 illustrates according to a specific embodiment of the present invention, is used to control the flow chart of the method that advertising message intercuts when the issue audio/video information;

Fig. 3 illustrates the embodiment of the S12 of step described in Fig. 2, and promptly based on described audio frequency and video issue request message, control sends the flow chart of described advertising message to the method for described subscriber equipment;

Fig. 4 illustrates according to a specific embodiment of the present invention, is used to control the structural representation of the control device that advertising message intercuts when the issue audio/video information; And

Fig. 5 illustrates an embodiment of first control device described in Fig. 4 12, and promptly based on described audio frequency and video issue request message, control sends the structural representation of described advertising message to thefirst control device 12 of described subscriber equipment.

In the accompanying drawing, identical or the similar identical or similar parts of accompanying drawing sign representative.

Embodiment

Below in conjunction with accompanying drawing the present invention is described in further detail.

Fig. 1 illustrates the network topology structure schematic diagram according to the application scenarios of a specific embodiment of the present invention.As shown in Figure 1, when the user uses mobile device request audio/video information, control appliance can be controlled advertising message and intercut before the issue of multimedia audio-video information, perhaps carry out intercutting of advertising message in multimedia audio-video information issue gap, in the live multimedia audio-video information of mobile TV class, in the point of interruption commercial breaks information of signal.

Server system shown in Fig. 1 can also can be moved by three servers with specific function by an independent server operation.In this embodiment, this server system is divided into three parts, and moves with three station servers respectively.Particularly, this server system comprises control appliance 1, database server 3, and three parts such as statistic analysis server 4 grades, these three parts can be moved by three station servers respectively.

Above-mentioned server can adopt the server of various brands and configuration, for example, can adopt the server of the various models that manufacturer provided of brands such as Dell, HP, IBM, association, tide.Correspondingly, the operating system on the server also can have multiple choices, and for example, it can adopt Windows as operating system, equally also can adopt Linux, FreeBSD, Solaris or the like as operating system.

In addition, the related database of technical scheme of the present invention is the notion of a general reference, and it can be the relevant database of various forms, and is not limited to the database of certain specific format.Particularly, when using technical scheme of the present invention, can select business database, for example DB2, Oracle or the like also can select free database, for example MySQL or the like.

Control appliance 1 in this server system is used to receive the audio frequency and video issue request message from subscriber equipment 2, and the audio/video information of being asked based on the subscriber equipment 2 that is comprised in this audio frequency and video issue request message, control sends advertising message to subscriber equipment 2, simultaneously, this control appliance 1 also is used for obtaining audio/video information that subscriber equipment 2 asked and with the corresponding advertising message of these audio frequency and video and send it to subscriber equipment 2 from database server 3.Further, this control appliance 1 can be controlled at and send advertising message before the audio/video information issue to subscriber equipment 2 or send advertising message in audio/video information issue gap and send advertising message to subscriber equipment 2 to subscriber equipment 2 or after the audio/video information issue.

Database server 3 is used for storing data information, and provides corresponding audio/video information and advertising message to control appliance 1, and provides correspondent advertisement information to throw in effect data to statistic analysis server 4.

Statistic analysis server 4 is used for obtaining advertising message from database server 3 and throws in effect data, and this advertising message is thrown in effect data carry out analyzing and processing, then the analysis result that obtains is offered the advertisement putting merchant.

For the advertisement putting merchant, it at first is uploaded to database server 3 with its advertising message that need throw in, and the price of the advertising message of its input of corresponding setting, select audio/video information that its advertising message throws in and the restriction of advertising message total input in certain time period, show frequency restriction etc.Particularly, this advertising message can comprise one or more advertisements, and each advertisement also can comprise a plurality of versions, to satisfy the demand of different user devices.This displaying frequency restricted information is used to judge that certain subscriber equipment browses the number of times of certain bar advertisement and whether surpassed predetermined highest frequency restriction in section sometime, promptly in order to limit certain bar advertisement in section sometime to user's exposure frequency, cause user's dislike thereby reduce certain bar advertisement because of too much the exposure.Wherein, section per hour can be set to sometime, every day or weekly.

Particularly, when the user need ask certain audio/video information, this user sent the audio frequency and video releasing request information to control appliance 1 by subscriber equipment 2.

This subscriber equipment 2 can comprise mobile phone, PDA(Personal Digital Assistant), portable computer (laptop), the perhaps mobile device of other type.Although technical scheme of the present invention mainly is to be achieved at this subscriber equipment of mobile phone, those skilled in the art will be understood that above-mentioned subscriber equipment all can be applied to the present invention and realize its technical scheme.

This audio frequency and video issue request message (for example comprises audio frequency and video identification information that subscriber equipment 2 is asked and user totem information, when subscriber equipment is mobile phone, this user totem information comprises cell-phone number), the type information that can also comprise subscriber equipment, the media format information that subscriber equipment is supported.Wherein, user totem information is used to indicate the subscriber equipment that receives audio/video information and advertising message, and particularly, control appliance 1 judges by this user totem information which subscriber equipment it should be sent to audio/video information and advertising message.The type information of subscriber equipment is used to indicate the audio/video information that this subscriber equipment receives and the version of advertising message, particularly, control appliance 1 selects the audio/video information of respective version and advertising message to be sent to this subscriber equipment by the type information of this subscriber equipment.The media format information that subscriber equipment is supported is used to indicate the audio/video information that this subscriber equipment receives and the media formats of advertising message, particularly, the media format information that control appliance 1 is supported by this subscriber equipment is judged the media formats that this subscriber equipment is supported, and the audio/video information and the advertising message that will meet this media formats are sent to this subscriber equipment.

Control appliance 1 receives from behind the audio frequency and video of the subscriber equipment 2 issue request message, at first extracts the audio frequency and video identification information from this audio frequency and video issue request message, and this audio frequency and video identification information is used for the audio/video information that identifying user equipment 2 is asked.Secondly, the audio/video information that this control appliance 1 is asked according to subscriber equipment 2 based on audio/video information that prestores and advertising message correspondence table, is determined and the corresponding advertising message of this audio/video information, and the inserting time of this advertising message.

Only comprise user totem information and audio frequency and video identification information in this case at the video distribution request message, can give tacit consent to the advertising message of storage in database server 3 and have only a version, therefore, the video distribution request message need not to comprise the type information of subscriber equipment, and control appliance 1 also need not to choose according to the type information of subscriber equipment the advertising message of different editions.Also can give tacit consent to this control appliance 1 and only issue a kind of advertising message of media formats, therefore, control appliance 1 also need not the media format information of supporting according to subscriber equipment and the form of correspondingly conversion advertising message sends it to subscriber equipment 2 again.

Particularly, determine according to the audio frequency and video identification information should be after commercial breaks information before the audio/video information issue when control appliance 1, at first, from database server 3, obtain and the corresponding advertising message of this audio frequency and video identification information, then, according to user totem information this advertising message is sent to the indicated subscriber equipment of this user totem information.After the issue of finishing advertising message, this control appliance 1 obtains the audio/video information that subscriber equipment 2 asked and sends it to subscriber equipment 2 according to the audio frequency and video identification information from database server 3.

When control appliance 1 is determined and (for example be issued the gap at audio/video information according to the audio frequency and video identification information, audio/video information was play after 10 minutes) after the commercial breaks information, this control appliance 1 at first obtains the audio/video information that subscriber equipment 2 is asked according to the audio frequency and video identification information from database server 3, and this audio/video information is sent to subscriber equipment 2 according to user totem information, simultaneously, this control appliance 1 starts a timer, when the timer timing arrives 10 minutes, this control appliance 1 interrupts the transmission of audio/video information, the interruption of noting audio/video information simultaneously constantly and is obtained with the corresponding advertising message of this audio frequency and video identification information from database server 3 and this advertising message is sent to subscriber equipment 2 according to the audio frequency and video identification information.After the issue of finishing advertising message, this control appliance 1 continues to send subsequently audio/video information to subscriber equipment 2 constantly from the interruption of last audio/video information issue.

In another kind of embodiment, control appliance 1 can at first obtain from database server 3 and the corresponding advertising message of this audio frequency and video identification information, and this advertising message is stored in the buffer, simultaneously from database server 3, obtain audio/video information according to the audio frequency and video identification information, then, this control appliance 1 is sent to subscriber equipment 2 with audio/video information, start a timer simultaneously, when the timer timing arrives 10 minutes, this control appliance 1 interrupts the transmission of audio/video information, note the interruption moment of audio/video information simultaneously, from buffer, take out advertising message immediately and send it to subscriber equipment 2.After the issue of finishing advertising message, this control appliance 1 continues to send subsequently audio/video information to subscriber equipment 2 constantly from the interruption of last audio/video information issue.

Preferably, this audio frequency and video releasing request information can comprise that user totem information is (for example, when subscriber equipment is mobile phone, this user totem information comprises cell-phone number), the audio frequency and video identification information, the type information of subscriber equipment, the media format information that subscriber equipment is supported.Control appliance 1 judges according to user totem information which subscriber equipment is advertising message be sent to; According to the corresponding advertising message of audio/video information that the audio frequency and video identification information is determined and subscriber equipment is asked, from database server 3, select the correspondent advertisement version to be sent to subscriber equipment according to the type information of subscriber equipment; The form of the correspondingly conversion advertising message of supporting according to subscriber equipment of media format information also sends it to subscriber equipment.

Particularly, determine according to the audio frequency and video identification information should be after commercial breaks information before the audio/video information issue when control appliance 1, at first, whether the number of times of browsing this advertising message according to user totem information judgement this subscriber equipment in this time period has surpassed predetermined highest frequency restriction, if there is not to surpass predetermined highest frequency restriction, 1 type information according to subscriber equipment of control appliance obtains this advertising message with corresponding certain version of type information of this subscriber equipment from database server 3, and the media format information of supporting according to the subscriber equipment form that becomes subscriber equipment to support the format conversion of this advertising message, subsequently, send it to subscriber equipment 2.If surpassed predetermined highest frequency restriction, control appliance 1 advertising message of from database server 3, obtaining other, and satisfactory advertising message is sent to subscriber equipment 2.After the issue of finishing advertising message, this control appliance 1 obtains the audio/video information that subscriber equipment 2 asked and sends it to subscriber equipment 2 according to the audio frequency and video identification information from database server 3.

When control appliance 1 is determined and (for example be issued the gap at audio/video information according to the audio frequency and video identification information, audio/video information was play after 10 minutes) after the commercial breaks information, this control appliance 1 at first obtains the audio/video information that subscriber equipment 2 is asked according to the audio frequency and video identification information from database server 3, and this audio/video information is sent to subscriber equipment 2 according to user totem information, simultaneously, this control appliance 1 starts a timer, when the timer timing arrives 10 minutes, this control appliance 1 interrupts the transmission of audio/video information, notes the interruption moment of audio/video information simultaneously.Secondly, whether the number of times that this control appliance 1 is browsed this advertising message according to user totem information judgement this subscriber equipment in this time period has surpassed predetermined highest frequency restriction, if there is not to surpass predetermined highest frequency restriction, 1 type information according to subscriber equipment of control appliance obtains this advertising message with corresponding certain version of type information of this subscriber equipment from database server 3, and the media format information of supporting according to the subscriber equipment form that becomes subscriber equipment to support the format conversion of this advertising message, subsequently, send it to subscriber equipment 2.If surpassed predetermined highest frequency restriction, control appliance 1 advertising message of from database server 3, obtaining other, and satisfactory advertising message is sent to subscriber equipment 2.After the issue of finishing advertising message, this control appliance 1 continues to send subsequently audio/video information to subscriber equipment 2 constantly from the interruption of last audio/video information issue.

In another kind of embodiment, control appliance 1 can be at first judges that according to user totem information in this time period this subscriber equipment browses the number of times of this advertising message and whether surpassed predetermined highest frequency restriction, if there is not to surpass predetermined highest frequency restriction, 1 type information according to subscriber equipment of control appliance obtains this advertising message with corresponding certain version of type information of this subscriber equipment from database server 3, and the media format information of supporting according to the subscriber equipment form that becomes subscriber equipment to support the format conversion of this advertising message, subsequently, it is stored in the buffer.If surpassed predetermined highest frequency restriction, control appliance 1 advertising message of from database server 3, obtaining other, and satisfactory advertising message is stored in the buffer.Go back control appliance 1 simultaneously and from database server 3, obtain audio/video information according to the audio frequency and video identification information, then, this control appliance 1 is sent to subscriber equipment 2 with audio/video information, start a timer simultaneously, when the timer timing arrives 10 minutes, this control appliance 1 interrupts the transmission of audio/video information, notes the interruption moment of audio/video information simultaneously, takes out advertising message immediately and send it to subscriber equipment 2 from buffer.After the issue of finishing advertising message, this control appliance 1 continues to send subsequently audio/video information to subscriber equipment 2 constantly from the interruption of last audio/video information issue.

Those skilled in the art are to be understood that, control appliance 1 commercial breaks information after audio/video information is play 10 minutes is only used for for example in the above-mentioned execution mode, when implementing technical scheme of the present invention, control appliance 1 can be play the gap information that repeatedly breaks for commercialsy at audio/video information.

In another kind of embodiment, when user equipment requests be mobile TV class programme televised live the time, control appliance 1 can obtain advertising message at the point of interruption of signal at every turn from database server 3, thereby and advertising message is sent to subscriber equipment 2 realizes intercutting of advertising messages.

In another embodiment, after control appliance 1 receives from the audio frequency and video of subscriber equipment 2 issue request message, according to the corresponding advertising message of audio/video information that the audio frequency and video identification information is determined and subscriber equipment 2 is asked in this audio frequency and video issue request message, and be sent to subscriber equipment 2 in the lump after the audio/video information that this advertising message and subscriber equipment are asked integrated, wherein, this advertising message can comprise one or more advertisement.

Followingly the present invention is described in further detail with reference to Fig. 2 and in conjunction with Fig. 3, at Fig. 1 relevant be described in this will be in the lump as a reference.

Fig. 2 illustrates according to a specific embodiment of the present invention, is used to control the flow chart of the method that advertising message intercuts when the issue audio/video information.

When the user need ask certain audio/video information, this user sent the audio frequency and video releasing request information to control appliance 1 by subscriber equipment 2.

This subscriber equipment 2 can comprise mobile phone, PDA(Personal Digital Assistant), portable computer (laptop), the perhaps mobile device of other type.Although technical scheme of the present invention mainly is to be achieved at this subscriber equipment of mobile phone, those skilled in the art will be understood that above-mentioned subscriber equipment all can be applied to the present invention and realize its technical scheme.

This audio frequency and video issue request message (for example comprises audio frequency and video identification information that subscriber equipment 2 is asked and user totem information, when subscriber equipment is mobile phone, this user totem information comprises cell-phone number), the type information that can also comprise subscriber equipment, the media format information that subscriber equipment is supported.Wherein, user totem information is used to indicate the subscriber equipment that receives audio/video information and advertising message, and particularly, control appliance 1 judges by this user totem information which subscriber equipment it should be sent to audio/video information and advertising message.The type information of subscriber equipment is used to indicate the audio/video information that this subscriber equipment receives and the version of advertising message, particularly, control appliance 1 selects the audio/video information of respective version and advertising message to be sent to this subscriber equipment by the type information of this subscriber equipment.The media format information that subscriber equipment is supported is used to indicate the audio/video information that this subscriber equipment receives and the media formats of advertising message, particularly, the media format information that control appliance 1 is supported by this subscriber equipment is judged the media formats that this subscriber equipment is supported, and the audio/video information and the advertising message that will meet this media formats are sent to this subscriber equipment.

When the user sends the audio frequency and video releasing request information to control appliance 1 by subscriber equipment 2, particularly, in step S11, control appliance 1 receives the audio frequency and video issue request message from subscriber equipment 2, then, in step S12, based on this audio frequency and video issue request message, control sends advertising message to subscriber equipment 2.

More specifically, hereinafter with reference to Fig. 2 and in conjunction with Fig. 3 among the step S12 based on audio frequency issue request message, control sends advertising message to subscriber equipment 2 and does further and describe.At first, in step S121, control appliance 1 always extracts the audio frequency and video identification information in the audio frequency and video issue request message of user's equipment 2, and this audio frequency and video identification information is used for the audio/video information that identifying user equipment 2 is asked.Secondly, the audio/video information that this control appliance 1 is asked according to subscriber equipment 2 in step S122 based on audio/video information that prestores and advertising message correspondence table, is determined and the corresponding advertising message of this audio/video information, and the inserting time of this advertising message.At last, in step S123, this control appliance 1 obtains this advertisement from database server, and the advertising message that will obtain from database server 3 in the inserting time of this advertising message is sent to subscriber equipment 2.

Only comprise user totem information and audio frequency and video identification information in this case at the video distribution request message, can give tacit consent to the advertising message of storage in database server 3 and have only a version, therefore, the video distribution request message need not to comprise the type information of subscriber equipment, and control appliance 1 also need not to choose according to the type information of subscriber equipment the advertising message of different editions.Also can give tacit consent to this control appliance 1 and only issue a kind of advertising message of media formats, therefore, control appliance 1 also need not the media format information of supporting according to subscriber equipment and the form of correspondingly conversion advertising message sends it to subscriber equipment 2 again.

Particularly, determine according to the audio frequency and video identification information should be after commercial breaks information before the audio/video information issue when control appliance 1, at first, from database server 3, obtain and the corresponding advertising message of this audio frequency and video identification information, then, according to user totem information this advertising message is sent to the indicated subscriber equipment of this user totem information.After the issue of finishing advertising message, this control appliance 1 obtains the audio/video information that subscriber equipment 2 asked and sends it to subscriber equipment 2 according to the audio frequency and video identification information from database server 3.

When control appliance 1 is determined and (for example be issued the gap at audio/video information according to the audio frequency and video identification information, audio/video information was play after 10 minutes) after the commercial breaks information, this control appliance 1 at first obtains the audio/video information that subscriber equipment 2 is asked according to the audio frequency and video identification information from database server 3, and this audio/video information is sent to subscriber equipment 2 according to user totem information, simultaneously, this control appliance 1 starts a timer, when the timer timing arrives 10 minutes, this control appliance 1 interrupts the transmission of audio/video information, the interruption of noting audio/video information simultaneously constantly and is obtained with the corresponding advertising message of this audio frequency and video identification information from database server 3 and this advertising message is sent to subscriber equipment 2 according to the audio frequency and video identification information.After the issue of finishing advertising message, this control appliance 1 continues to send subsequently audio/video information to subscriber equipment 2 constantly from the interruption of last audio/video information issue.

In another kind of embodiment, control appliance 1 can at first obtain from database server 3 and the corresponding advertising message of this audio frequency and video identification information, and this advertising message is stored in the buffer, simultaneously from database server 3, obtain audio/video information according to the audio frequency and video identification information, then, this control appliance 1 is sent to subscriber equipment 2 with audio/video information, start a timer simultaneously, when the timer timing arrives 10 minutes, this control appliance 1 interrupts the transmission of audio/video information, note the interruption moment of audio/video information simultaneously, from buffer, take out advertising message immediately and send it to subscriber equipment 2.After the issue of finishing advertising message, this control appliance 1 continues to send subsequently audio/video information to subscriber equipment 2 constantly from the interruption of last audio/video information issue.

Preferably, this audio frequency and video releasing request information can comprise that user totem information is (for example, when subscriber equipment is mobile phone, this user totem information comprises cell-phone number), the audio frequency and video identification information, the type information of subscriber equipment, the media format information that subscriber equipment is supported.Control appliance 1 judges according to user totem information which subscriber equipment is advertising message be sent to; According to the corresponding advertising message of audio/video information that the audio frequency and video identification information is determined and subscriber equipment is asked, from database server 3, select the correspondent advertisement version to be sent to subscriber equipment according to the type information of subscriber equipment; The form of the correspondingly conversion advertising message of supporting according to subscriber equipment of media format information also sends it to subscriber equipment.

Particularly, determine according to the audio frequency and video identification information should be after commercial breaks information before the audio/video information issue when control appliance 1, at first, whether the number of times of browsing this advertising message according to user totem information judgement this subscriber equipment in this time period has surpassed predetermined highest frequency restriction, if there is not to surpass predetermined highest frequency restriction, 1 type information according to subscriber equipment of control appliance obtains this advertising message with corresponding certain version of type information of this subscriber equipment from database server 3, and the media format information of supporting according to the subscriber equipment form that becomes subscriber equipment to support the format conversion of this advertising message, subsequently, send it to subscriber equipment 2.If surpassed predetermined highest frequency restriction, control appliance 1 advertising message of from database server 3, obtaining other, and satisfactory advertising message is sent to subscriber equipment 2.After the issue of finishing advertising message, this control appliance 1 obtains the audio/video information that subscriber equipment 2 asked and sends it to subscriber equipment 2 according to the audio frequency and video identification information from database server 3.

When control appliance 1 is determined and (for example be issued the gap at audio/video information according to the audio frequency and video identification information, audio/video information was play after 10 minutes) after the commercial breaks information, this control appliance 1 at first obtains the audio/video information that subscriber equipment 2 is asked according to the audio frequency and video identification information from database server 3, and this audio/video information is sent to subscriber equipment 2 according to user totem information, simultaneously, this control appliance 1 starts a timer, when the timer timing arrives 10 minutes, this control appliance 1 interrupts the transmission of audio/video information, notes the interruption moment of audio/video information simultaneously.Secondly, whether the number of times that this control appliance 1 is browsed this advertising message according to user totem information judgement this subscriber equipment in this time period has surpassed predetermined highest frequency restriction, if there is not to surpass predetermined highest frequency restriction, 1 type information according to subscriber equipment of control appliance obtains this advertising message with corresponding certain version of type information of this subscriber equipment from database server 3, and the media format information of supporting according to the subscriber equipment form that becomes subscriber equipment to support the format conversion of this advertising message, subsequently, send it to subscriber equipment 2.If surpassed predetermined highest frequency restriction, control appliance 1 advertising message of from database server 3, obtaining other, and satisfactory advertising message is sent to subscriber equipment 2.After the issue of finishing advertising message, this control appliance 1 continues to send subsequently audio/video information to subscriber equipment 2 constantly from the interruption of last audio/video information issue.

In another kind of embodiment, control appliance 1 can be at first judges that according to user totem information in this time period this subscriber equipment browses the number of times of this advertising message and whether surpassed predetermined highest frequency restriction, if there is not to surpass predetermined highest frequency restriction, 1 type information according to subscriber equipment of control appliance obtains this advertising message with corresponding certain version of type information of this subscriber equipment from database server 3, and the media format information of supporting according to the subscriber equipment form that becomes subscriber equipment to support the format conversion of this advertising message, subsequently, it is stored in the buffer.If surpassed predetermined highest frequency restriction, control appliance 1 advertising message of from database server 3, obtaining other, and satisfactory advertising message is stored in the buffer.Go back control appliance 1 simultaneously and from database server 3, obtain audio/video information according to the audio frequency and video identification information, then, this control appliance 1 is sent to subscriber equipment 2 with audio/video information, start a timer simultaneously, when the timer timing arrives 10 minutes, this control appliance 1 interrupts the transmission of audio/video information, notes the interruption moment of audio/video information simultaneously, takes out advertising message immediately and send it to subscriber equipment 2 from buffer.After the issue of finishing advertising message, this control appliance 1 continues to send subsequently audio/video information to subscriber equipment 2 constantly from the interruption of last audio/video information issue.

Those skilled in the art are to be understood that, control appliance 1 commercial breaks information after audio/video information is play 10 minutes is only used for for example in the above-mentioned execution mode, when implementing technical scheme of the present invention, control appliance 1 can be play the gap information that repeatedly breaks for commercialsy at audio/video information.

In another kind of embodiment, when user equipment requests be mobile TV class programme televised live the time, control appliance 1 can obtain advertising message at the point of interruption of signal at every turn from database server 3, thereby and advertising message is sent to subscriber equipment 2 realizes intercutting of advertising messages.

In another embodiment, after control appliance 1 receives from the audio frequency and video of subscriber equipment 2 issue request message, according to the corresponding advertising message of audio/video information that the audio frequency and video identification information is determined and subscriber equipment 2 is asked in this audio frequency and video issue request message, and be sent to subscriber equipment 2 in the lump after the audio/video information that this advertising message and subscriber equipment are asked integrated, wherein, this advertising message can comprise one or more advertisement.

Followingly the present invention is described in further detail with reference to Fig. 4 and in conjunction with Fig. 5, at Fig. 1 relevant be described in this will be in the lump as a reference.

Fig. 4 illustrates according to a specific embodiment of the present invention, is used to control the structural representation of the control device that advertising message intercuts when the issue audio/video information.This control appliance 1 comprises receivingsystem 11 andfirst control device 12;First control device 12 comprisesextraction element 121 and second control device 122; Second control device 122 comprises determinesdevice 1221 and dispensing device 1222.Wherein, dispensingdevice 1222 can comprise a deriving means, also can be two devices that separate but those skilled in the art will be understood that this deriving means and dispensing device.For simplicity, below to the description of Fig. 4 and Fig. 5 all be based on dispensing device integrated the situation of this function of deriving means.

When the user need ask certain audio/video information, this user sent the audio frequency and video releasing request information to control appliance 1 by subscriber equipment 2.

This subscriber equipment 2 can comprise mobile phone, PDA(Personal Digital Assistant), portable computer (laptop), the perhaps mobile device of other type.Although technical scheme of the present invention mainly is to be achieved at this subscriber equipment of mobile phone, those skilled in the art will be understood that above-mentioned subscriber equipment all can be applied to the present invention and realize its technical scheme.

This audio frequency and video issue request message (for example comprises audio frequency and video identification information that subscriber equipment 2 is asked and user totem information, when subscriber equipment is mobile phone, this user totem information comprises cell-phone number), the type information that can also comprise subscriber equipment, the media format information that subscriber equipment is supported.Wherein, user totem information is used to indicate the subscriber equipment that receives audio/video information and advertising message, and particularly, control appliance 1 judges by this user totem information which subscriber equipment it should be sent to audio/video information and advertising message.The type information of subscriber equipment is used to indicate the audio/video information that this subscriber equipment receives and the version of advertising message, particularly, control appliance 1 selects the audio/video information of respective version and advertising message to be sent to this subscriber equipment by the type information of this subscriber equipment.The media format information that subscriber equipment is supported is used to indicate the audio/video information that this subscriber equipment receives and the media formats of advertising message, particularly, the media format information that control appliance 1 is supported by this subscriber equipment is judged the media formats that this subscriber equipment is supported, and the audio/video information and the advertising message that will meet this media formats are sent to this subscriber equipment.

When the user sends the audio frequency and video releasing request information to control appliance 1 by subscriber equipment 2, particularly, at first, receivingsystem 11 in the control appliance 1 receives the audio frequency and video issue request message from subscriber equipment 2, then,first control device 12 is based on this audio frequency and video issue request message in the control appliance 1, and control sends advertising message to subscriber equipment 2.

More specifically, do description further hereinafter with reference to Fig. 4 and in conjunction with the function that Fig. 5 is realized first control device 12.At first, theextraction element 121 in thefirst control device 12 always extracts the audio frequency and video identification information in the audio frequency and video issue request message of user's equipment 2, and this audio frequency and video identification information is used for the audio/video information that identifying user equipment 2 is asked.Secondly, the audio/video information thatdefinite device 1221 in the second control device 122 is asked according to subscriber equipment 2, based on audio/video information that prestores and advertising message correspondence table, determine and the corresponding advertising message of this audio/video information, and the inserting time of this advertising message.At last, thedispensing device 1222 in the second control device 122 obtains this advertisement from database server, and the advertising message that will obtain from database server 3 in the inserting time of this advertising message is sent to subscriber equipment 2.

Only comprise user totem information and audio frequency and video identification information in this case at the video distribution request message, can give tacit consent to the advertising message of storage in database server 3 and have only a version, therefore, the video distribution request message need not to comprise the type information of subscriber equipment, and the deriving means in the dispensing device 1222 (for simplicity's sake.Not shown among Fig. 4 and Fig. 5) also need not to choose the advertising message of different editions according to the type information of subscriber equipment.Also can give tacit consent to dispensingdevice 1222 in the second control device 122 and only issue a kind of advertising message of media formats, therefore, the converting means in the second control device 122 (for simplicity's sake.Not shown among Fig. 4 and Fig. 5) also need not the media format information of supporting according to subscriber equipment and the form of correspondingly conversion advertising message sends it to subscriber equipment 2 by dispensingdevice 1222 again.

Particularly, determine according to the audio frequency and video identification information should be after commercial breaks information before the audio/video information issue when thedefinite device 1221 in the second control device 122, dispensingdevice 1222 in the second control device 122 at first obtains from database server 3 and the corresponding advertising message of this audio frequency and video identification information, according to user totem information this advertising message is sent to the indicated subscriber equipment of this user totem information then.After the issue of finishing advertising message, thedispensing device 1222 in this second control device 122 obtains the audio/video information that subscriber equipment 2 asked and sends it to subscriber equipment 2 according to the audio frequency and video identification information from database server 3.Those skilled in the art will be understood that the above-mentioned dispensing device that obtains and send audio/video information can be same dispensing device with the dispensing device that obtains and send advertising message, also can be different dispensing devices.

Definite device 1221 in control appliance 1 is determined and (for example be issued the gap at audio/video information according to the audio frequency and video identification information, audio/video information was play after 10 minutes) after the commercial breaks information, dispensing device 1222 in this second control device 122 at first obtains the audio/video information that subscriber equipment 2 is asked according to the audio frequency and video identification information from database server 3, and this audio/video information is sent to subscriber equipment 2 according to user totem information, simultaneously, the trigger equipment in this control appliance 1 (for simplicity's sake.Not shown among Fig. 4 and Fig. 5) start a timer, when the timer timing arrived 10 minutes, the interrupting device in this control appliance 1 was (for simplicity's sake.Not shown among Fig. 4 and Fig. 5) interrupt the transmission of audio/video information, note the interruption moment of audio/video information simultaneously, then, the dispensing device 1222 in the second control device 122 obtains with the corresponding advertising message of this audio frequency and video identification information from database server 3 according to the audio frequency and video identification information and this advertising message is sent to subscriber equipment 2.After the issue of finishing advertising message, the dispensing device 1222 in this second control device 122 continues to send subsequently audio/video information to subscriber equipment 2 constantly from the interruption of last audio/video information issue.Those skilled in the art will be understood that the above-mentioned dispensing device that obtains and send audio/video information can be same dispensing device with the dispensing device that obtains and send advertising message, also can be different dispensing devices.

In another kind of embodiment, deriving means in the dispensing device 1222 (for simplicity's sake, not shown among Fig. 5) can at first from database server 3, obtain and the corresponding advertising message of this audio frequency and video identification information, and this advertising message is stored in the buffer, dispensing device 1222 in the second control device 122 obtains audio/video information according to the audio frequency and video identification information from database server 3 simultaneously, then audio/video information is sent to subscriber equipment 2, trigger equipment (for simplicity's sake simultaneously, not shown among Fig. 4 and Fig. 5) startup one timer, when the timer timing arrives 10 minutes, interrupting device (for simplicity's sake, not shown among Fig. 4 and Fig. 5) interrupt the transmission of audio/video information, note the interruption moment of audio/video information simultaneously, dispensing device 1222 takes out advertising message and sends it to subscriber equipment 2 from buffer immediately.After the issue of finishing advertising message, this dispensing device 1222 continues to send subsequently audio/video information to subscriber equipment 2 constantly from the interruption of last audio/video information issue.Those skilled in the art will be understood that the above-mentioned dispensing device that obtains and send audio/video information can be same dispensing device with the dispensing device that obtains and send advertising message, also can be different dispensing devices.

Preferably, this audio frequency and video releasing request information can comprise that user totem information is (for example, when subscriber equipment is mobile phone, this user totem information comprises cell-phone number), the audio frequency and video identification information, the type information of subscriber equipment, the media format information that subscriber equipment is supported.Control appliance 1 judges according to user totem information which subscriber equipment is advertising message be sent to; According to the corresponding advertising message of audio/video information that the audio frequency and video identification information is determined and subscriber equipment is asked, from database server 3, select the correspondent advertisement version to be sent to subscriber equipment according to the type information of subscriber equipment; The form of the correspondingly conversion advertising message of supporting according to subscriber equipment of media format information also sends it to subscriber equipment.

Particularly, determine according to the audio frequency and video identification information should be after commercial breaks information before the audio/video information issue when the definite device 1221 in the second control device 122, at first, judgment means (for simplicity's sake, not shown among Fig. 4 and Fig. 5) judge that according to user totem information in this time period this subscriber equipment browses the number of times of this advertising message and whether surpassed predetermined highest frequency restriction, if there is not to surpass predetermined highest frequency restriction, deriving means in the dispensing device 1222 (for simplicity's sake, not shown among Fig. 4 and Fig. 5) then from database server 3, obtain this advertising message with corresponding certain version of type information of this subscriber equipment according to the type information of subscriber equipment, then, converting means (for simplicity's sake, not shown among Fig. 4 and Fig. 5) media format information supported according to the subscriber equipment form that becomes subscriber equipment to support the format conversion of this advertising message, subsequently, dispensing device 1222 sends it to subscriber equipment 2.If surpassed predetermined highest frequency restriction, dispensing device 1222 advertising messages of from database server 3, obtaining other, and satisfactory advertising message is sent to subscriber equipment 2.After the issue of finishing advertising message, dispensing device 1222 obtains the audio/video information that subscriber equipment 2 asked and sends it to subscriber equipment 2 according to the audio frequency and video identification information from database server 3.Those skilled in the art will be understood that the above-mentioned dispensing device that obtains and send audio/video information can be same dispensing device with the dispensing device that obtains and send advertising message, also can be different dispensing devices.

Definite device 1221 in second control device 122 is determined and (for example be issued the gap at audio/video information according to the audio frequency and video identification information, audio/video information was play after 10 minutes) after the commercial breaks information, dispensing device 1222 at first obtains the audio/video information that subscriber equipment 2 is asked according to the audio frequency and video identification information from database server 3, and this audio/video information is sent to subscriber equipment 2 according to user totem information, simultaneously, trigger equipment (for simplicity's sake, not shown among Fig. 4 and Fig. 5) startup one timer, when the timer timing arrives 10 minutes, interrupting device (for simplicity's sake, not shown among Fig. 4 and Fig. 5) interrupt the transmission of audio/video information, note the interruption moment of audio/video information simultaneously.Secondly, judgment means (for simplicity's sake, not shown among Fig. 4 and Fig. 5) judge that according to user totem information in this time period this subscriber equipment browses the number of times of this advertising message and whether surpassed predetermined highest frequency restriction, if there is not to surpass predetermined highest frequency restriction, deriving means in the dispensing device 1222 (for simplicity's sake, not shown among Fig. 4 and Fig. 5) then from database server 3, obtain this advertising message with corresponding certain version of type information of this subscriber equipment according to the type information of subscriber equipment, then, converting means (for simplicity's sake, not shown among Fig. 4 and Fig. 5) media format information supported according to the subscriber equipment form that becomes subscriber equipment to support the format conversion of this advertising message, subsequently, dispensing device 1222 sends it to subscriber equipment 2.If surpassed predetermined highest frequency restriction, dispensing device 1222 advertising messages of from database server 3, obtaining other, and satisfactory advertising message is sent to subscriber equipment 2.After the issue of finishing advertising message, this dispensing device 1222 continues to send subsequently audio/video information to subscriber equipment 2 constantly from the interruption of last audio/video information issue.Those skilled in the art will be understood that the above-mentioned dispensing device that obtains and send audio/video information can be same dispensing device with the dispensing device that obtains and send advertising message, also can be different dispensing devices.

In another kind of embodiment, judgment means (for simplicity's sake, not shown among Fig. 4 and Fig. 5) can be at first judge that according to user totem information in this time period this subscriber equipment browses the number of times of this advertising message and whether surpassed predetermined highest frequency restriction, if there is not to surpass predetermined highest frequency restriction, deriving means in the dispensing device 1222 (for simplicity's sake, not shown among Fig. 4 and Fig. 5) then from database server 3, obtain this advertising message with corresponding certain version of type information of this subscriber equipment according to the type information of subscriber equipment, then, converting means (for simplicity's sake, not shown among Fig. 4 and Fig. 5) media format information supported according to the subscriber equipment form that becomes subscriber equipment to support the format conversion of this advertising message, subsequently, it is stored in the buffer.If surpassed predetermined highest frequency restriction, the deriving means in the dispensing device 1222 (for simplicity's sake, not shown among Fig. 4 and Fig. 5) then obtains other advertising message from database server 3, and satisfactory advertising message is stored in the buffer.Dispensing device 1222 obtains audio/video information according to the audio frequency and video identification information from database server 3 simultaneously, then audio/video information is sent to subscriber equipment 2, trigger equipment (for simplicity's sake simultaneously, not shown among Fig. 4 and Fig. 5) startup one timer, when the timer timing arrives 10 minutes, interrupting device (for simplicity's sake, not shown among Fig. 4 and Fig. 5) interrupt the transmission of audio/video information, note the interruption moment of audio/video information simultaneously, dispensing device 1222 takes out advertising message and sends it to subscriber equipment 2 from buffer immediately.After the issue of finishing advertising message, this dispensing device 1222 continues to send subsequently audio/video information to subscriber equipment 2 constantly from the interruption of last audio/video information issue.Those skilled in the art will be understood that the above-mentioned dispensing device that obtains and send audio/video information can be same dispensing device with the dispensing device that obtains and send advertising message, also can be different dispensing devices.

Those skilled in the art are to be understood that, control appliance 1 commercial breaks information after audio/video information is play 10 minutes is only used for for example in the above-mentioned execution mode, when implementing technical scheme of the present invention, control appliance 1 can be play the gap information that repeatedly breaks for commercialsy at audio/video information.

In another kind of embodiment, when user equipment requests be mobile TV class programme televised live the time, control appliance 1 can obtain advertising message at the point of interruption of signal at every turn from database server 3, thereby and advertising message is sent to subscriber equipment 2 realizes intercutting of advertising messages.

In another embodiment, after control appliance 1 receives from the audio frequency and video of subscriber equipment 2 issue request message, according to the corresponding advertising message of audio/video information that the audio frequency and video identification information is determined and subscriber equipment 2 is asked in this audio frequency and video issue request message, and be sent to subscriber equipment 2 in the lump after the audio/video information that this advertising message and subscriber equipment are asked integrated, wherein, this advertising message can comprise one or more advertisement.

More than specific embodiments of the invention are described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the appended claims.

Claims (10)

1. one kind is used for the method that the control advertising message is intercutted when the issue audio/video information, it is characterized in that, may further comprise the steps:

A. receive the audio frequency and video issue request message from subscriber equipment, wherein, described audio frequency and video issue request message is used to ask described audio/video information;

B. based on described audio frequency and video issue request message, control sends described advertising message to described subscriber equipment, and wherein, described advertising message can comprise one or more advertisement.

2. method according to claim 1 is characterized in that, described audio frequency and video issue request message comprises audio frequency and video identification information and user totem information,

Wherein, described audio frequency and video identification information is used to the audio/video information of indicating described subscriber equipment to ask.

3. method according to claim 1 is characterized in that, described step b is further comprising the steps of:

B1. from described audio frequency and video issue request message, extract described audio frequency and video identification information;

B2. according to described audio frequency and video identification information, control sends described advertising message to the indicated subscriber equipment of described user totem information.

4. method according to claim 3 is characterized in that, described step b2 may further comprise the steps:

B21. according to described audio frequency and video identification information,, determine inserting time with the corresponding advertising message of this audio identification information and this advertising message based on audio/video information that prestores and advertising message correspondence table;

B22. from database server, obtain described advertising message, and the described advertising message that will obtain in the inserting time of described advertising message is sent to the indicated subscriber equipment of described user totem information from described database server.

5. according to each described method in claim 1 or 3, it is characterized in that described control sends described advertising message to the step of described subscriber equipment can comprise following in multinomial each:

-before described audio/video information issue, send described advertising message to described subscriber equipment;

-send described advertising message to described subscriber equipment in described audio/video information issue gap;

-after described audio/video information issue, send described advertising message to described subscriber equipment.

6. one kind is used for the control appliance that the control advertising message is intercutted when the issue audio/video information, it is characterized in that, comprising:

Receiving system is used to receive the audio frequency and video issue request message from subscriber equipment, and wherein, described audio frequency and video issue request message is used to ask described audio/video information;

First control device is used for based on described audio frequency and video issue request message, and control sends described advertising message to described subscriber equipment, and wherein, described advertising message can comprise one or more advertisement.

7. control appliance according to claim 6 is characterized in that, described audio frequency and video issue request message comprises audio frequency and video identification information and user totem information,

Wherein, described audio frequency and video identification information is used to the audio/video information of indicating described subscriber equipment to ask.

8. control appliance according to claim 6 is characterized in that, described first control device also comprises:

Extraction element is used for extracting described audio frequency and video identification information from described audio frequency and video issue request message;

Second control device is used for according to described audio frequency and video identification information, and control sends described advertising message to the indicated subscriber equipment of described user totem information.

9. control appliance according to claim 8 is characterized in that, described second control device also comprises:

Determine device, be used for,, determine inserting time with the corresponding advertising message of this audio identification information and this advertising message based on audio/video information that prestores and advertising message correspondence table according to described audio frequency and video identification information;

Dispensing device is used for obtaining described advertising message from database server, and the described advertising message that will obtain from described database server in the inserting time of described advertising message is sent to the indicated subscriber equipment of described user totem information.

10. according to each described control appliance in claim 6 or 8, it is characterized in that described control sends described advertising message to the step of described subscriber equipment can comprise following in multinomial each:

-before described audio/video information issue, send described advertising message to described subscriber equipment;

-send described advertising message to described subscriber equipment in described audio/video information issue gap;

-after described audio/video information issue, send described advertising message to described subscriber equipment.

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