CN101394420A - A method for realizing heterogeneous IT system service sharing, a method for precise marketing, and an enterprise service bus - Google Patents

Abstract

The invention provides a method for achieving service sharing of a heterogeneous IT system, accurate marketing method and an enterprise service bus. Service reuse and service integration can be provided by using SOA (service-oriented architecture) and by extracting service, packaging and distributing on the enterprise service bus, thereby solving the problems on service sharing of the heterogeneous IT system. The method can be used for unified customer view and accurate marketing flow of an enterprise.

Description

A kind of shared method of heterogeneous IT system service, the method and ESB of accurate marketing realized

Technical field

The present invention relates to field of computer technology, concretely, relate to a kind of shared method of heterogeneous IT system service, the method and ESB of accurate marketing realized.

Background technology

Along with the quickening of information-intensive society and global economic integration progress, the competition between the enterprise is also more and more fierce, makes full use of all kinds of IT information systems and enhances the core competitiveness of enterprises, and has become the common selection of industry-by-industry.Enterprise is in evolution, market, client's demand is in quick variation on the one hand, new and old on the other hand technology is also in frequent replacement, these have all caused, and IT system quantity constantly increases, structure is increasingly sophisticated, investment is constantly appended, construction cycle is long, and new business demand can not in time satisfy, and simultaneity factor safeguards that pressure is again in continuous increase.For example, at moving communicating field, mobile communication carrier is the enterprise of an advanced IT application, producing, sell, management, each faces of each side such as service are all relying on the support of IT system, has OSS (OSS), BSS (business support system) and MSS (Management Support System) etc. support IT system and tens other IT system, the time that these systems build is different, technical approach and the system architecture used are all had nothing in common with each other, supporting the operation work of enterprise respectively in every field, information and data are not shared between the system, and system's functions peculiar also can't be used by other system.Whenever the proposition of new business demand, Application and Development are again arranged.In addition, enterprise often needs multidisciplinary, polygonal look to participate in when finishing production or marketing task, but owing to flow process between each IT support system is isolated, can't provide interdepartmental system, interdepartmental flow process to support, and has also influenced the development of enterprise market greatly.

In this case, how can make up IT application fast satisfying the demand in market, can protect and utilize simultaneously the original huge IT investment of enterprise again, become one of key element that can informatization enterprise survival and development under new environment.

On the other hand, most of enterprises are purpose in the starting stage to enlarge production and to increase profit, not needing provides personalized product for the client, the rough marketing model that main the employing " all over casting net, extensively fished with a net ", the marketing success rate is on the low side, marketing and cost of serving are higher.But variation along with continuous aggravation of industry competition and customer demand, great variety has all taken place in enterprise marketing pattern and operation flow, product system also becomes and becomes increasingly complex, the marketing objectives location difficulty has appearred in enterprise in the product marketing process, the marketing contact information is collected untimely and marketing activity after problem such as evaluation measures shortage.In addition, the IT system flow process disunity, the information service that disperse to build are not shared, and become the obstacle that enterprise carries out research and development of products and marketing yet.

For this reason, ESB (ESB), Service-Oriented Architecture Based (SOA) technology have been introduced in the integrated of enterprise's IT system and the construction gradually, and customer segmentation and accurate marketing theory also are widely used in marketing practice gradually simultaneously.

As disclosing a kind of service-oriented self-adapted power grid communication architecture and communication means thereof in the Chinese patent application of " 200710190263 " at application number, comprise communication layers, communication layers is mainly by selecting adapter, communication adapter and a plurality of communication interface to form, the selection adapter that is used to accept upper strata grid communication for service requirement links to each other with communication adapter by each communication interface, and communication adapter is connected with physical layer by a plurality of communication interfaces again.This patent application realizes different communication protocol by different interfaces, and the upper strata affairs are selected suitable communication protocol according to certain algorithm.Such method for designing makes the power grid communication layer realize original electric power monitoring system communication protocol commonly used and the soap protocol that meets the OGSA framework simultaneously, so just guaranteed the high efficiency and the opening of communication layers, simultaneously also can be at utmost compatible to existing product.

For in another Chinese patent application of " 200610098039.7 " a kind of precision marketing system and method thereof in signalling analysis disclosed at application number, precision marketing system comprises accurate marketing target, accurate marketing management platform, business operation support system (BOSS) and far-end operation control terminal, the accurate marketing management platform is made up of accurate marketing processing unit and signal collecting equipment, wherein, signal collecting equipment carries out signal collecting to the accurate marketing target, and sends to the accurate marketing processing unit; The accurate marketing processing unit is translated into behavioural characteristic, i.e. dynamic behaviour data to the signalling analysis arrangement that receives; The accurate marketing management platform is mated dynamic behaviour data and static behavior data, to judge whether accurate marketing target transmission sales promotion information or to be recorded as the targeted customer.This platform makes the customer demand analysis proper more by the real-time alternate analysis to client's dynamic behaviour and static data, and the target customer location is more accurate.

But existing SOA and business data bussing technique and customer segmentation and accurate marketing are used and are also had following defective:

(1) present domestic and international solution about SOA mainly is the realization that stresses adapter and service bussing technique, is purpose with communication between resolution system, has ignored extraction, encapsulation and combination to the application system service.Therefore, can not realize that therefore multiplexing the sharing with service of a plurality of heterogeneous IT systems reused, make new business construction cycle length and can not effectively utilize original IT investment.

(2) application of existing customer's segmentation and accurate marketing theory mainly is to emphasize the analysis of data is and guided marketing, has ignored analysis, realization and driving to business events flow path.Therefore can not realize the accurate marketing flow crosses of interdepartmental system.

Summary of the invention

For overcoming the above problems, the embodiment of the invention provides a kind of and realizes the method that the heterogeneous IT system service is shared based on Enterprise SOA, to realize the shared and multiplexing of service.

The embodiment of the invention also provides a kind of the utilization to realize that the method that the heterogeneous IT system service is shared realizes that the method for accurate marketing is to realize the accurate marketing flow crosses of interdepartmental system.

The method that service is shared based on Enterprise SOA realization heterogeneous IT system of the embodiment of the invention comprises:

Utilize ESB to connect each heterogeneous IT system;

Extract the service of each heterogeneous IT system;

The service of extracting is encapsulated and is distributed on the ESB.

This method also comprises: the service to encapsulation is registered, classification, integrated and life cycle management.

Described classification is to classify according to mobile sales service flow process and sharing information model.

This method also comprises: extract the customer data of each heterogeneous IT system, generate unified client's view, and be distributed on the ESB.

Described ESB comprises: the IT system adaptation module is used to connect each heterogeneous IT system;

Service is extracted and package module, is used to extract the service of each heterogeneous IT system and encapsulate;

Release module is used to issue the service of described encapsulation to each heterogeneous IT system.

The enterprises service dictionary, be used for to the service of encapsulation register, classification, integrated and life cycle management.

Unify client's views module, be used to extract the customer data of each heterogeneous IT system, generate unified client's view.

The service request receiver module is used to receive the service request that heterogeneous IT system sends.

Service calling module is used for calling corresponding service based on described service request.

Service execution module is used to carry out the service of calling.

The utilization of the embodiment of the invention realizes that the method that the heterogeneous IT system service is shared realizes that the method for accurate marketing comprises: receive the accurate marketing target customer list that operation analysis system is determined;

Call and carry out the service that transmits accurate marketing target customer list, accurate marketing target customer list is sent to Campaign Management Platform;

Receive the marketing task of Campaign Management Platform planning;

Call and carry out the service that transmits the marketing task, the marketing task is sent to the VIP system;

Receive the VIP system and carry out the marketing activity implementation status of returning after the marketing activity, call and carry out the service that transmits the marketing activity implementation status, the marketing activity implementation status is sent to described operation analysis system and Campaign Management Platform.

The present invention adopts Enterprise SOA exactly, by the service of using system is extracted and encapsulated, and is published on the ESB, realizes reusing of service, protects original IT investment to greatest extent, avoids the migration of mass data and duplicates; By service dictionaries service is made up with integrated simultaneously, produce integration and use, thereby shorten the new business construction cycle, for good basis is laid in the development of enterprise IT architecture.

In addition, the present invention is by the analysis to enterprise's sales service flow process, by services such as the analysis that each application system is provided, planning, execution and assessments, calling and cooperating by what service bus was served, utilization BPM engine is finished the realization and the driving of flow process, solved that enterprise is trans-departmental, the marketing flow crosses problem of interdepartmental system,, promoted enterprise core competence for enterprise provides the market sale chance.

Description of drawings

Accompanying drawing described herein is used to provide further understanding of the present invention, constitutes the application's a part, does not constitute limitation of the invention.In the accompanying drawings:

Fig. 1 is the application architecture figure of SOA in the embodiment of the invention;

Fig. 2 is the schematic diagram of unified client's view in the embodiment of the invention.

Fig. 3 is the structured flowchart of pattern of enterprises bus in the embodiment of the invention;

Fig. 4 is the marketing effectiveness illustraton of model of existing leaflet formula marketing mode;

Fig. 5 is mobile communication carrier's current marketing situation schematic diagram;

Fig. 6 is the accurate marketing illustraton of model;

Fig. 7 is the accurate marketing overview flow chart;

The SOA sequential chart of correspondence when Fig. 8 is the realization accurate marketing of the embodiment of the invention;

Fig. 9 is the service identification schematic diagram based on operation flow.

Embodiment

For making the purpose, technical solutions and advantages of the present invention clearer, specific embodiments of the invention are elaborated below in conjunction with accompanying drawing.At this, illustrative examples of the present invention and explanation thereof are used to explain the present invention, but not as a limitation of the invention.

The embodiment of the invention is to adopt the SOA framework, connects each heterogeneous IT system of enterprise by ESB, and extraction, encapsulation and the issue of using service-oriented method to serve, thereby the service that has realized a plurality of systems is shared and service is shared.The embodiment of the invention utilizes ESB to set up unified service dictionaries simultaneously; be used for service is made up with integrated, produced the integration application, shortened the new business construction cycle; lay good basis for the development of enterprise IT architecture, protected original IT investment to greatest extent.

In addition, the embodiment of the invention utilizes ESB to extract customer information from each heterogeneous IT system, integration accumulates unified customer data collection, made up the unified User at comprehensive 360 visual angles, and by ESB to the issue of each application system, the customer information that each client's contact channel (customer manager, business hall, call center etc.) is obtained is consistent, for unified service strategy customer-centric provides strong system's support.

By utilization to the SOA technology, only need original operation system is carried out a spot of adaptive transformation, utilize ESB, just can realize the unified management of each application system data information transfer, service dispatch, flow process control and service, and realize data sharing between each operation system, collaborative work, solve the significant problem of precision marketing business model change, utilized original IT investment of enterprise and resource to greatest extent.

Utilize the share service between the heterogeneous IT system that the embodiment of the invention provides, in the sales service flow process, utilize ESB to call respective services, can also realize that target customer's list drills through, the closed loop management of interdepartmental systems such as the planning of marketing activity scheme, marketing task executions and marketing activity recruitment evaluation, interdepartmental marketing flow process.

To be that example illustrates that method is shared in service between the heterogeneous IT system and the interdepartmental system traversing method of the accurate marketing flow process that realizes based on this method below with heterogeneous IT system to mobile communication carrier.

With reference to the shared SOA application architecture figure of service between the realization heterogeneous IT system of the embodiment of the invention shown in Figure 1.Isomery IT among Fig. 1 (or application) system comprises: systems such as business operation support system (BOSS), VIP system, operation analysis system, customer service system, Campaign Management Platform, wherein BOSS and VIP system can be incorporated in the system, i.e. the BOSS/VIP system.

Described operation analysis system is used to provide marketing list screening and marketing back evaluation services, and client's behavior, the service of evaluation information isometric drawing, and this operation analysis system can adopt the Teradata data warehouse technology to make up.

Described Campaign Management Platform is used to provide marketing program design, the marketing task issues and service such as movable tracking, and this Campaign Management Platform system can adopt Websphere, oracle database technique construction.

Described BOSS/VIP system provides the marketing task of business hall, department of major clients's channel to carry out and the feedback service, and client's view services such as three family information, information on services.This BOSS/VIP system can adopt Weblogic, Tuxedo middleware and oracle database technique construction.

Described customer service (customer service) system is used to provide the customer service foreground to attend a banquet and the marketing task of outgoing call channel is carried out and feedback, and the service of part information on services view.This system can adopt Tomcat, the iUser of Huawei middleware and Oracle data technique to make up.

Unified access platform is used to realize unified login, unified certification, uniform authorization and the unified daily record audit of each application system among Fig. 1, can adopt IBM Tivoli Access Manager, Tivoli IdentityManager and LDAP technique construction.

Flow engine is used for curing, driving and the control of realization flow among Fig. 1, can adopt IBM WebSphereProcess Server technique construction.

In the SOA framework shown in Figure 1, connect each heterogeneous IT system by adapter, and realize the service encapsulates of each application system, shared and data information transfer, can adopt IBM WebSphereMessage Broker technique construction by ESB.ESB extracts the service of each heterogeneous IT system, utilizes general component model packaged type that the service encapsulates that extracts is become service component architecture (SCA, ServiceComponent Architecture) module.After the encapsulation of the extraction of serving, each heterogeneous IT system can directly call corresponding service by ESB when using service, realizes sharing and reusing of service.

In addition, the ESB in the present embodiment also extracts the customer data of each system, makes up omnibearing unified client's view.This unifies client's view can be by ESB to the issue of each application system, and the customer information that each client's contact channel (customer manager, business hall, call center etc.) of each application system is obtained is consistent.Fig. 2 is the framework exemplary plot of unified client's view, the customer data information service of systems such as BOSS/VIP, customer service and performance analysis that unified client's view among Fig. 2 is integrated, comprise 6 big modules (customer information, user profile, account information, information on services, behavioural information and extend information, extend information comprise marketing message, evaluation information and other relevant informations), more than 30 function point.ESB calls for each application system by integrated to what serve, and the business personnel can be from channels such as the interface visit of sales service management platform, BOSS/VIP system and customer service system.

In addition, ESB also with the form of enterprises service dictionary to the service of encapsulation register, classification, integrated and life cycle management, described enterprises service dictionary adopts IBM service register center (IBM ServiceRegistry and Repository) technique construction.

For example will be by client's grouping, customer name and the customer complaint situation of the unified client's view of service bus inquiry in a certain application system, at first service bus is inquired about the origin system (client grouping come from operation analysis system, customer name come from the BOSS system, the customer complaint situation comes from customer service system) of respective service from the enterprises service dictionary, and they are integrated, the systematic unity that returns to inquiry is showed.

As shown in Figure 3, the ESB in the SOA framework comprises following functional module:

The IT system adaptation module is used to connect each heterogeneous IT system;

Service is extracted and package module, is used to extract the service of each heterogeneous IT system and encapsulate;

Release module is used to issue the service of described encapsulation to each heterogeneous IT system;

The enterprises service dictionary, be used for to the service of encapsulation register, classification, integrated and life cycle management;

Unify client's views module, be used to extract the customer data of each heterogeneous IT system, generate unified client's view;

The service request receiver module is used to receive the service request that heterogeneous IT system sends;

Service calling module is used for calling corresponding service based on described service request; And

Service execution module (as the BPM engine) is used to carry out the service of calling.

Based on SOA application architecture shown in Figure 1 and ESB shown in Figure 3; the Service Source of each heterogeneous IT system not only can be realized Classification Management and flexible combination by ESB; and the service of having realized is to greatest extent reused; protected existing investment; make the developer energy be concentrated in the exploitation of service logic; do not need the complexity of taking into account system and the transmission of internet message, make application and development become simple.

Based on above-mentioned SOA framework and ESB, the present invention can realize that the interdepartmental system of accurate marketing flow process passes through.

The main marketing index of conventional telecommunications operator is newly-increased client and income, marketing methods also mainly are sales promotion, advertisement and the big customer marketing methods of " leaflet formula " such as market one to one, owing to do not understand customer demand, and there is not the definite target client to locate, general marketing success rate is not high, and owing to needing a large amount of labor managements and data preparation, analysis, cost of marketing is also higher, the effect model of its marketing is a kind of pyramid model, it is that slight pinnacle of a pagoda that the huge marketing of enterprise on five links drops into final results, as shown in Figure 4.Among Fig. 4, aspect " knowing ", because where do not know the user, where especially do not know new user, what therefore take is blindly " the marketing bombing " of poor efficiency.Therefore need client location more fast and accurately.Aspect " understanding ", be that ripe market then faces the educational problem of the education and the product segmented positioning of brand at the beginning of the marketing education process, particularly new product or service listing of an arduousness, need the client to quicken understanding to service or product." conviction " aspect, have " king mother-in-law sells melon " that lack public letter: enterprise is that the market communication of purpose will be considered as " king mother-in-law sells melon " inevitably by the user to make profit, and the user has the phychology of conflict at the very start in arms." desire " aspect, enterprise can only resort to common requirement owing to can't hold individual demand, tends to flow the vulgar desires in instigating the user, or makes a price reduction the desire to purchase that stimulates the user simply." action " aspect be to be submitted product or service to, and enterprise's investment construction of having to is sold mechanism directly to households or made up channel, channel building needs the time, channel is wanted share in the profit, and needs the investment and the education channel of taking time, and therefore need pay expensive time and interests cost.

Be subjected to this " leaflet formula " marketing mode marketing, operator's also following problem of ubiquity aspect the marketing link, as shown in Figure 5:

(1) marketing objectives client location difficulty: because customers are huge, impossible man-to-man understanding customer priorities of marketing personnel and demand can only rely on manual disposal data, or be aimless sales publicity.

(2) contact channel difficult management: each marketing center and marketing system at different levels that mobile communication carrier sets up, owing to lack unified management, each channel direct information is uncommon, often duplicate marketing, and the client is with after a channel contacts, and other channel also can't obtain marketing opportunities and take further marketing measures.

(3) the movable assessment difficulty of following the tracks of: because each channel marketing is carried out long flow path, the span of control is big, add that relevant ITIT system is separate, cause the marketing management personnel of market department, after releasing a marketing activity, can't monitor the channel implementation status, can only rely on the marketing personnel of subordinate to report marketing effectiveness by hand, often produce the report data falseness, monitoring can not in time be adjusted and problems such as measure marketing opportunities according to market according to the untimely marketing program that causes.

(4) improve the marketing effectiveness difficulty, owing to lack accumulation of marketing historical data and analysis for a long time, do not have powerful support and analytical system, forefathers' experience also can't pass on, and marketing personnel can only repeat pattern in the past, have been difficult to breakthrough improvement.

Overcome the above problems and necessarily require the enterprise marketing system to change to accurate marketing by traditional leaflet formula marketing, theoretical and the Data Mining Tools location accurate marketing target customer of utilization customer segmentation, at specific target customer, plan corresponding marketing program, make full use of each marketing channel of company, initiatively give the lead referral product, the guiding client orders the product of company, last contacting according to channel marketing personnel and client, marketing program is assessed and adjusted, form a cover accurate marketing management system, its key link comprises: marketing is analyzed, marketing plan, marketing is carried out, a summarised assessment link, as shown in Figure 6.

The four processes of closed loop marketing is not that indivedual Marketing Supervisors finish, but relate to nearly all marketing personnel of the whole marketing system of company, its operation flow is described as shown in Figure 7: at first finish target customer's screening and marketing program planning work by the Marketing Supervisor, what solution sells, sell who and the problem of how to sell, scheme forms the back and is examined by the relevant leader of company, examine by the back by the shop assistant, operator and customer manager carry out the marketing task, to the lead referral product, perhaps directly be pushed to the client by electronic channel, feedback marketing result after each channel is finished, carry out Summary of activities and assessment again by the Marketing Supervisor, can adjust marketing program in case of necessity and carry out once more.According to above flow process, finished the closed loop management of an accurate marketing jointly whole enterprise marketing personnel.

Fig. 8 is for keeping the accurate marketing overall traffic flow chart that flow process-1860 outgoing call flow process is an example based on SOA framework shown in Figure 1 with client's early warning.Processing procedure in each system and the interface between system have been described among Fig. 8.As shown in Figure 8, this flow process comprises the steps:

Step 1, operation analysis system drill through client's list.Can be based on existing techniques in realizing owing to drill through client's list by customer segmentation theory and Data Mining Tools location accurate marketing target customer particularly, not be described in detail at this.

Step 2, operation analysis system screens the client's list that drills through, and generates VIP client's list.

Step 3, operation analysis system send asking to ESB ESB of " transmitting VIP client's list ".

Step 4, ESB receives the request of " transmitting VIP client's list ", call the service of encapsulation " transmitting VIP client's list ",, give Campaign Management Platform VIP customer name uniport by the driving and the realization of BPM (business events flow path management) engine realization service.

Step 5-9, Campaign Management Platform is responsible for creating marketing activity, examines marketing activity, is distributed and carry out channel (for example execution channels such as entity business hall, online business hall, outer page station seat, SMS business hall) and issue the channel task, when issuing the channel task, the request that Campaign Management Platform will " transmit the marketing task " sends to ESB ESB.

Step 10, ESB are called the service that encapsulation " transmits the marketing task ", send the marketing task to the VIP system by the BPM engine.

Step 11-14, VIP system formulate and keep scheme and strategy, produce the task of keeping, and carry out and keep task and return the marketing activity implementation status.

Step 15, VIP system send asking to ESB ESB of " transmitting the marketing activity implementation status ".

Step 16, business data bus ESB calls and carries out the service of " transmitting the marketing activity implementation status ", and the marketing activity implementation status is sent to operation analysis system and Campaign Management Platform.

Step 17, operation analysis system are carried out the analysis of marketing activity implementation effect.

Step 18, Campaign Management Platform are closed described marketing activity.

Among Fig. 8, link is analyzed in the marketing that step 1-3 belongs to operation analysis system to be provided, step 5-8 belongs to the marketing plan link of Campaign Management Platform, and link is carried out in the marketing that step 11-14 belongs to the VIP system to be provided, and step 17 belongs to the summarised assessment link that operation analysis system provides.

As can be known above-mentioned, by flow process shown in Figure 8, by links such as the analysis that each application system is provided, planning, execution and assessments, calling and cooperating by what service bus was served, utilization BPM engine is finished the realization and the driving of flow process, realized that target customer's list drills through, the planning of marketing activity scheme, the marketing task is carried out and interdepartmental system, trans-departmental marketing flow process closed loop management such as marketing activity recruitment evaluation, realized that enterprise is trans-departmental, the marketing flow crosses of interdepartmental system, for enterprise provides the market sale chance, promoted enterprise core competence.

The present invention adopts the SOA architecture mode to carry out application integration, is that with the different of conventional method maximum in the past system need define and unified management service.Therefore, how discerning service is the important prerequisite of carrying out follow-up architecture design.

The present invention mainly adopts based on the service identification method of operation flow with based on the service identification method of information model.

At the sales service flow process, adopt service identification based on operation flow, the step of employing as shown in Figure 9:

Based on the service identification of operation flow, be example with the accurate marketing flow process, will serve identifying and be divided into five stages:

(1) main flow

The sales service flow process is described as experiencing the business procedure of some critical stages in this stage.For example, at first by the business demand investigation, determine that the accurate marketing flow process can be divided into analysis, planning, carry out and the assessment four-stage.

(2) sub-process

On the basis of main flow explanation, the step that each stage comprised is described.Draw analysis by the flow process refinement and specifically comprise list screening and propelling movement, planning comprises solution formulation and channel Task Distribution, and execution comprises that task receives, carries out and feeds back, and assessment comprises reception feedback result and activity effect analysis.

(3) business activity

With the business conduct that each step comprised, and the business roles of the behavior of doing business describes.Specifically note relation between input, output, role, action and the action that each link of flow process comprises by the refinement flow chart, as shown in Figure 7.

(4) system task

At this level, need taking into account system to realize, can embody by system help task that realize, that can repeat.The function that provides on stream by clear and definite each IT system of network analysis.Provide the list screening function as operation analysis system, VIP provides task to carry out function etc.

(5) service model

After having carried out above-mentioned four steps, system can be automatically performed, can be extracted as service by reusable business function.Be packaged on the ESB of service issue as the marketing result feedback that the list in the performance analysis is pushed the service of being encapsulated as, VIP, for flow engine scheduling.

In actual mechanical process, can customize above-mentioned steps.For example, can as required second step and the 3rd step be merged.

At client's view, the present invention adopts and serves identification based on the method for sharing information model (SID, Shared InformationData/Model).With SID is with reference to the information model that is stored in the IT system having been carried out combing, the information model in each system being summarised as client, product, service, resource, the marketing, Gong Yingshang ﹠amp; Affiliate, business administration, eight fields of general service have drawn the information model of mobile enterprise.Client's view is divided for fructification information models such as three family information, behavioural informations.Wherein three family information comprise customer information, user profile, these three sub-entity information models of account information again.

By the decomposition of this entity information model, client's view is decomposed into the combined tree of a series of entity information models.It is abstract in serving to carry out the professional entity information model that decomposes once more.

The content of client's view possesses following characteristics:

(1) major part can be taken from existing IT system, and as BOSS, operation analysis system, customer service, but the information that each IT system can provide all is a segment of whole client's view information model;

(2) both comprise the end user to what client's view function proposed instructions for use, also comprise each professional IT system;

(3) access request of each client's view need be returned the view subclass through customization according to the difference of using scene.This customization syntagmatic need adapt to the business demand of flexibility and changeability.

According to these characteristics, the information content that existing system provides is concluded, classified, and the message reference function that existing system is provided is registered to ESB with the form of atomic service, composite service.At end user and the message reference requirement that send, interdepartmental system of each professional IT system, carry out service groups by ESB and merge response.

Encapsulation at service, the present invention has adopted and has been independent of various technology realizations component model packaged type means, general, be serviced component framework (SCA--Service Component Architecture), SCA is a kind of general service-oriented component model.It makes existing various assembly, comprise EJB, Web service, Java code and BPEL (Business Process Execution Language, BPEL) etc., unified abstract representation has been arranged, thereby realized service logic and realized separating of logic, shielded the heterogeneous between system.As follows as the BOSS system by the behavior grouping process in the service bus inquiry client view:

1, the BOSS system initiates query requests to service bus.

2, ESB receives query requests by adapter.

3, to inquire the origin system of behavior packet service from service dictionaries be operation analysis system to ESB.

4. ESB sends query requests to operation analysis system by adapter.

5, operation analysis system inquiry behavior from data warehouse is divided into groups and is returned to service bus.

6, ESB is returning to the BOSS system.

In above process, the BOSS system does not need to know the particular location and the technology implementation method of serving the provider as serving the initiator, has realized transparent access.

The above embodiment of the present invention has only been done a spot of adaptive transformation to original 4 operation systems (operation analysis system, Campaign Management Platform, BOSS/VIP system and customer service system), utilize ESB, realize the unified management of each application system data information transfer, service dispatch, flow process control and service; Data sharing between each operation system, collaborative work have been realized, under the situation of the frequent change of business, accelerated the exploitation response speed of IT system, realized that to greatest extent the IT assets reuse, and solved the significant problem of precision marketing business model change, utilized original IT investment of enterprise and resource to greatest extent.The present invention has also formed the service recombinant, makes full use of the original system resource of enterprise, has realized the variation of new demand and flow process with less cost.In addition, the present invention has also formed the unified logic view, has solved the real-time calling to heterogeneous data source, the resource cost and the overhead that have reduced many piece of data storages and brought synchronously.

In a word, the present invention has accelerated business handling speed, has promoted customer satisfaction, has brought more multi-pin to sell chance.

One of ordinary skill in the art will appreciate that all or part of step that realizes in the foregoing description method can instruct relevant hardware to finish by program, this program can be stored in the computer read/write memory medium, such as ROM/RAM, magnetic disc, CD etc.

Above-described specific embodiment; purpose of the present invention, technical scheme and beneficial effect are further described; institute is understood that; the above only is specific embodiments of the invention; and be not intended to limit the scope of the invention; within the spirit and principles in the present invention all, any modification of being made, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.

Claims (10)

Translated fromChinese

1、一种基于面向服务的架构实现异构IT系统服务共享的方法，其特征在于：1. A method for realizing heterogeneous IT system service sharing based on a service-oriented architecture, characterized in that:利用企业服务总线连接各异构IT系统；Use enterprise service bus to connect heterogeneous IT systems;抽取各异构IT系统的服务；Extract the services of various heterogeneous IT systems;将抽取的服务进行封装并发布在企业服务总线上。Package the extracted services and publish them on the enterprise service bus.2、根据权利要求1所述的方法，其特征在于，该方法还包括：2. The method according to claim 1, further comprising:对封装的服务进行注册、分类、集成和生命周期管理。Registration, classification, integration and lifecycle management of encapsulated services.3、根据权利要求1所述的方法，其特征在于：3. The method according to claim 1, characterized in that:所述分类是按照移动营销业务流程和共享信息模型进行分类。The classification is based on mobile marketing business processes and shared information models.4、根据权利要求1所述的方法，其特征在于，该方法还包括：4. The method according to claim 1, further comprising:抽取各异构IT系统的客户资料，生成统一客户视图，并发布在企业服务总线上。Extract customer data from various heterogeneous IT systems, generate a unified customer view, and publish it on the enterprise service bus.5、一种利用权利要求1所述的方法实现业务精确营销的方法，其特征在于，该方法包括：5. A method for realizing accurate business marketing by using the method of claim 1, characterized in that the method comprises:接收经营分析系统确定的精确营销目标客户名单；Receive the list of accurate marketing target customers determined by the business analysis system;调用并执行传送精确营销目标客户名单的服务，将精确营销目标客户名单传送至营销管理平台；Call and execute the service of transmitting the accurate marketing target customer list, and transmit the precise marketing target customer list to the marketing management platform;接收营销管理平台策划的营销任务；Receive marketing tasks planned by the marketing management platform;调用并执行传送营销任务的服务，将营销任务传送至VIP系统；Call and execute the service of transmitting marketing tasks, and transmit the marketing tasks to the VIP system;接收VIP系统执行营销活动后返回的营销活动执行情况，调用并执行传送营销活动执行情况的服务，将营销活动执行情况传送至所述经营分析系统和营销管理平台。Receive the execution status of the marketing activity returned by the VIP system after executing the marketing activity, call and execute the service for transmitting the execution status of the marketing activity, and transmit the execution status of the marketing activity to the business analysis system and the marketing management platform.6、一种基于面向服务的架构的企业服务总线，其特征在于，该企业服务总线连接各异构IT系统，该企业服务总线包括：6. An enterprise service bus based on a service-oriented architecture, characterized in that the enterprise service bus is connected to various heterogeneous IT systems, and the enterprise service bus includes:IT系统适配模块，用于连接各异构IT系统；IT system adaptation module, used to connect various heterogeneous IT systems;服务抽取与封装模块，用于抽取各异构IT系统的服务并进行封装；Service extraction and encapsulation module, used to extract and encapsulate the services of various heterogeneous IT systems;发布模块，用于发布所述封装的服务给各异构IT系统。The publishing module is used to publish the packaged service to various heterogeneous IT systems.7、根据权利要求6所述的企业服务总线，其特征在于，该企业服务总线还包括：7. The enterprise service bus according to claim 6, further comprising:企业服务字典，用于对封装的服务进行注册、分类、集成和生命周期管理。An enterprise service dictionary for registration, classification, integration, and lifecycle management of encapsulated services.8、根据权利要求6所述的企业服务总线，其特征在于：8. The enterprise service bus according to claim 6, characterized in that:所述分类是按照移动营销业务流程和共享信息模型进行分类。The classification is based on mobile marketing business processes and shared information models.9、根据权利要求6所述的企业服务总线，其特征在于，该企业服务总线还包括：9. The enterprise service bus according to claim 6, further comprising:统一客户视图模块，用于抽取各异构IT系统的客户资料，生成统一客户视图。The unified customer view module is used to extract customer data from various heterogeneous IT systems and generate a unified customer view.10、根据权利要求6所述的企业服务总线，其特征在于，该企业服务总线还包括：10. The enterprise service bus according to claim 6, further comprising:服务请求接收模块，用于接收异构IT系统发送的服务请求；The service request receiving module is used to receive service requests sent by heterogeneous IT systems;服务调用模块，用于基于所述服务请求调用相应的服务；A service calling module, configured to call a corresponding service based on the service request;服务执行模块，用于执行调用的服务。The service execution module is used to execute the invoked service.

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