CN101025878A - Tunnel animation advertisement - Google Patents

Abstract

Based on the principles of relative movement, visual stagnation, animation production, the invention combines technology of animation production, advertising production, advertising screen remote switch and control, to propose a tunnel animation advertising solution. The invention presents a new advertising media space, and also creates a media style. The formula of this invention has practical use, providing time and space solutions for channel advertising. This invention presents the restrictive conditions that should arouse attention in practice.

Description

Tunnel animation advertisement

Technical field relative motion principle, vision are detained principle, cartoon making principle and control theory.

Visual imaging technology in the background technology uniform motion, the imaging technique in the uniformly accelerated motion, the imaging technique in the uniformly retarded motion, animation design technique, vision technique, Graphic Advertisement Design technology, long-range advertisement picture switching controls technology.

Summary of the invention

1, the above-mentioned background technology is made up, designs, optimizes;

2, tunnel advertisement is a kind of animated advertising that alight case, luminous plaque or luminophor are set in the railway tunnel that light source (or than weak light source) is not set.

(1) this railway tunnel refers to and generally has at the uniform velocity, spares and slow down, spare and quicken the subterranean railway tunnel, city that passenger vehicle passes through; Between the light rail Close Tunnel; The railway tunnel interval.

(2) so-called animation is according to physics motion relativity principle: picture is pressed passenger vehicle travelling speed and above-mentioned (at the uniform velocity, even quicken, the even deceleration) forms of motion, presses the width of cloth number and the corresponding spacing setting that are drawn in design in the regular hour.Be detained principle (being that image staying was generally 0.1 second in the time of onlooker's impression) according to image by vision, the method that picture is made by cartoon, one group of continuous animation cut apart be fixed on tunnel-side, the passenger is in the compartment of motion, luminophor is in the tunnel of dark, being easy to concentrating of viewpoint, is exactly a width of cloth animation in passenger's eye.

(3) tunnel animation advertisement is different from cartoon.The artistic effect requirement of cartoon, the many more pictures of picture per second width of cloth number are coherent more, and general per second 24 width of cloth have special artistic effect but be less than under 24 width of cloth situations at per second.The characteristics of tunnel animation advertisement are that picture is fixed, and onlooker motion if the passenger vehicle travelling speed is low excessively, can not produce animation effect, under the low especially situation of speed, and the picture making of can't arranging, animated advertising is meaningless.

(4) if this technology and the long-range replacing control technology of lamp box picture are combined, can have more practicality and economic benefit.

3, picture spacing and computing formula

(1) design of picture spacing if make requirement by cartoon, is the relation of time and picture, be to occur being interrupted picture (passenger looks that action is continuous) in the unit interval uniformly, and enough fast speed is arranged, and people during this period of time see it being continuous animation effect.

(2) computing formula (uniform motion):

A number of pictures=unit interval number of pictures (per second width of cloth number) * finish animated advertising required time (second)

B picture spacing=passenger vehicle unit's movement velocity (per second rice) ÷ unit interval number of pictures (per second width of cloth number)

Example: certain company's issue tunnel animation advertisement, the time is 10 seconds, per hour 60 kilometers of passenger vehicle travelling speed, under the uniform motion condition:

A number of pictures=4 * 10=40 (width of cloth)

B picture spacing=16.67 ÷ 4=4.17 (rice)

4, the picture size is relevant with passenger's vision, and compartment distance dependent:

(1) advertisement picture can be different shape (plane), and still, rectangle has best adaptability;

(2) relevant with the vehicle window size, general, the passenger of too small vehicle window the inside can not see the view picture picture, and its advertising results are inevitable bad;

(3) with the distance dependent of picture at a distance of the compartment, the close together picture can not be too big greater than vehicle window, under opposite extreme situations, even, can not be greater than vehicle window;

(4) have only the track traffic can be with fixed distance, so satisfy this required distance.

Description of drawings

1. Fig. 1 illustrates passenger vehicle in uniform motion, and the picture spacing equates, is arranged on the tunnel wall.

2. Fig. 2 illustrates passenger vehicle in uniformly accelerated motion, and the picture spacing speeds up with passenger vehicle and constantly spaces out, and is arranged on the tunnel wall.

3. Fig. 3 illustrates passenger vehicle in uniformly retarded motion, the picture spacing slow down with passenger vehicle speed and continuous decreased distance be arranged on the tunnel wall.

Embodiment is according to length of tunnel, passenger vehicle speed (mainly considering uniform motion), the required effect of advertisement is manufactured with the light source picture, the similar cartoon production of pattern drafting principle calculates picture arrangement pitch, quantity, advertisement " is moved " according to above-mentioned formula.Utilize the different advertisement picture of Long-distance Control to switch, the different periods are distributed different advertisements.

Claims (1)

1. This patent is detained principle, cartoon making principle according to relative motion principle, vision, in conjunction with animation design technique, and the ad production technology, long-range advertisement picture switching controls technology has proposed train tunnel advertisement solution.

   The new advertising media space form that this patent proposes, operation form, the space-time solution of tunnel advertisement, the correlation computations formula, the constraint condition that should arouse attention reaches the combination with correlation technique.

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