Email Marketing
Direct. Targeted. Effective.
Email marketing withNature,Springer andBMC puts your message straight into the inboxes of engaged, global science and healthcare professionals. Reach precisely the audience you need with targeted campaigns that drive awareness, action and results.
Why Choose Email Marketing?
- Personalized & targeted approach: Promote your brands, products, events, white papers and more toNature’s substantial audience.
- Immediate leads & measurable feedback: Align your brand withNature’s journals to generate leads and receive valuable feedback.
Unlock the potential of your marketing strategy with our targeted email solutions.
Third-party email
Features & benefits
- Large audience: Reach145,000+subscribers inNature’s scientific and healthcare audiences.
- Quality content: Send a dedicated, solus email with a strong call to action.
- Generate sales leads: Direct users to contact forms or gated content on your platforms.
- Engaged audience:Nature andBMC’s third-party email recipients have registered to receive emails from trusted third-party vendors so they are eager to engage with your content.
- Personalized content: UseNature,Springer &BMC’s in-house design service to ensure your email aligns with your brand simply provide ad copy.
Collaborate
Fine-tune yout targeting criteria and receive an accurate count size.
Supply
Provide your HTML email, subject line and send date following our HTML specifications and email top tips.
Receive report
After deployment, receive a performance report measuring your campaign’s success.
- Third Party Email HTML Specifications
Journal E-alert advertising
Features & benefits
- Large audience: Attach your advert to2,800+ e-alertsjournals (e-Alerts fromNature andSpringer portfolio)with a potential reach of9 million subscriptions (a unique subscriber has multiplesubscriptions).
- Engaged audience: Reach targeted scientific and healthcare audiences — leveraging a highly engaged channel that users rely on to keep up-to-date in their field.
- Personalized content: Tailor your ad with visuals, messaging and logos to ensure it aligns perfectly with your brand.
Refine targeting
Work with us to target specific scientific/medical fields or journal e-alerts.
Supply ads
Provide banner/image ads or native text and logo ads.
Choose placement
Opt for header slots or content slots.
Receive report
After the e-alerts are deployed, you’ll receive a performance report with your ad results.
- E-alert Specifications
Who will your message reach?
Nature email subscribers include:
- Life scientists and physical scientists in academia and industry (e.g., Biotech/Pharma)
- Clinical scientists and healthcare professionals (HCPs)
- Dental professionals
- Science-minded consumers
How we work
We tailor your email marketing strategy for optimal reach, helping you target the right audience segments. Connect with engaged, opted-in professionals who are eager to hear from you, driving meaningful engagement with your brand.
Meet the team
“In email marketing, reaching the right audience with the right message is key. Our team is dedicated to carefully targeting science professionals acrossNature,Springer andBMC’s global subscriber base. We perform quality checks to ensure every campaign runs smoothly and reaches its intended audience as planned. Your message is in safe hands, every step of the way.”
Related Services
Engage scientists and health professionals with striking, affordable, and trackable digital ads. Make your brand stand out to our specialized audience.
View Digital Advertising
Boost engagement and generate leads with Nature’s audience of scientists and policymakers through a professionally organized webinar.
View Webcasts
Partner with our expert journalism to craft compelling stories about your STEM research, products, or recruitment. Connect with Nature’s global scientific community and amplify your message.
View Branded Content