Newspack includes powerfulaudience management tools that let youidentify readers,accelerate newsletter signups, and drivedonations,subscriptions, andmemberships.

Our tools provide preset placements proven to deliver high conversion rates, so you don’t have to configure them yourself.

Key functionality

• Calls to action within customizable overlays and in-line messages
• Real-time audience segmentation to optimize engagement and conversion
• Streamlined sign-up flows without the friction, maximizing signups
• Newsletter integrations with Mailchimp, ActiveCampaign, and other ESPs
• Revenue collection for one-time and recurring donations, memberships, and subscriptions
• Centralized data management and a user-friendly interface
• Content gating for offering premium member/subscriber-only features
• Reporting of top-line metrics
• Integrated CRM for member/subscriber management in partnership withBlueLena

We support integrations with BlueLena andNews Revenue Hub for automated email marketing and customer relationship management.

Across the funnel

Our suite of audience management tools is built to drive engagement at every stage of the audience acquisition funnel.