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Jordan Peele’s ‘Get Out’ Is the Most Profitable Film of 2017
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Get Out, the low-budget comedy-horror film that explores racism in America, has enjoyed a whopping 630% return on investment, more than any other movie released in 2017,The Wrap reports.
TheWrap based its estimate on combined production budget and marketing costs. According toBox Office Mojo,Get Out was made with a budget of only $4.5 million, and has grossed a massive $252,434,250 worldwide.
Get Out is the debut film from Jordan Peele, half of the duo behind the former Comedy Central smash skit show "Key and Peele." The film's success is also impressive given that it had no A-list stars; it's male lead was Daniel Kaluuya, a British actor largely unknown in America. The film also featured "Girls" actress Allison Williams and Bradley Whitford, best known for his role in "The West Wing."
But the film seems to have landed in the right place at the right time. In an interview with theNew YorkTimes,Peele said the idea behind the film was “to combat the lie that America had become post-racial.”The New Yorker's Anthony Lanedescribed the result as "an all-out attack on a rainbow."
The film was produced by Blumhouse, the group behind other low-budget horror films likeThe Purge andParanormal Activity. As it turns out, The Wrap calculates that Blumhouse also produced the second-most-profitable movie of the year, M. Night Shyamalan'sSplit, which had a 610% ROI.
Get Out is the 9th-highest-domestic-grossing movie of the year thus far, just behindThe LEGO Batman Movie,according to Box Office Mojo. Disney’sBeauty and the Beast is No. 1.