Local Newspapers: Trusted Like No Other Local newspapers hold a unique place in the American media landscape, trusted by more than half of readers to deliver accurate, community-focused reporting. While other media sources face challenges with credibility, local newspapers are seen as essential members of the community focused on integrity and delivering news that resonates personally and authentically with local audiences. |  |
National News Faces Trust Deficit Misinformation continues to shake Americans' faith in national media, with three-quarters expressing significant concerns about false news from larger outlets. As trust in national sources wanes, the spotlight falls on local newspapers as a reliable counterpoint, connecting readers with fact-checked, accountable news that serves their community. |  |
Misinformation Hurts Trust Across Society The ripple effects of misinformation are deeply felt across society, eroding Americans’ trust in government, community, and even personal relationships. Local newspapers play a critical role in restoring this trust, providing clarity and accountability in their reporting that empowers communities to reconnect through shared truth. |  |
Americans Call Out Media for Misinformation Social media and cable networks are viewed as the primary drivers behind false news, with local media seen as significantly more trustworthy. Local newspapers, in particular, maintain a reputation for responsibility, reinforcing their role as stewards of accurate information in the midst of widespread distrust. |  |
A Decline in Media Trust—But Local Newspapers Holds Strong Trust in media is on the decline for many outlets, but local news remains a trusted constant. While confidence in national outlets dips, local newspapers continue to earn readers’ trust through commitment to community-focused, fact-checked journalism. |  |
 |  |
Local Newspapers: A Pillar of Community and Democracy Americans overwhelmingly agree that local newspapers are essential for community and democracy, informing and empowering citizens to make thoughtful decisions. Local news helps sustain the democratic fabric of towns and cities by holding officials accountable and fostering a well-informed community. |  |
Without Local News, Communities Suffer Three-quarters of Americans believe that losing a local newspaper would harm their community. Local newspapers act as a watchdog and a source of cohesion, reinforcing the sense of place and shared values that help communities thrive. |  |
Survey conducted by:  | Generously sponsored by:  |