Smarter search campaigns.

Get the most from your search campaign management. Search Ads 360 helps you respond to an ever-changing market in real time and at scale.

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How unified campaign management can help.

Respond in real time.
Give your search campaigns an edge with up-to-the-minute data and Google’s bid automation.
Build connected campaigns.
Get a clear view of how your search ads are affecting your marketing across all digital channels — all in one place.
Make better business decisions.
Understand the customer journey and make more informed decisions with robust reporting features, attribution tools, and third-party solutions.

See all benefits

Respond in real time.
Give your search campaigns an edge with up-to-the-minute data and Google’s bid automation.
Build connected campaigns.
Get a clear view of how your search ads are affecting your marketing across all digital channels — all in one place.
Make better business decisions.
Understand the customer journey and make more informed decisions with robust reporting features, attribution tools, and third-party solutions.

See all benefits

Search Ads 360 provides our teams with the technology and the support we needed to manage awareness campaigns with real-time performance KPIs. And with increased success with flexible bid automation, we will continue to implement this approach across other brands.

James Douglas, Head of Media, Reprise

Dive into the details.

Easily scale your enterprise search marketing with streamlined workflows, powerful reporting and automated bidding.

See all search campaign management features

Designed to work together.

Save time and increase efficiency with Search Ads 360 and integrations across the Google Marketing Platform.

Analytics 360
Tap into data from Analytics 360 to power your search campaigns, bid strategies, rules, and more. See your Floodlight Conversions alongside Analytics 360 metrics and use non-last click attribution models based on Analytics 360 activity columns.
Display & Video 360
Use a single set of Floodlight tags to measure deduplicated conversions from search, display, social and rich media. You can also re-engage customers with display remarketing from search with Search Ads 360.

See all integrations

Analytics 360
Tap into data from Analytics 360 to power your search campaigns, bid strategies, rules, and more. See your Floodlight Conversions alongside Analytics 360 metrics and use non-last click attribution models based on Analytics 360 activity columns.
Display & Video 360
Use a single set of Floodlight tags to measure deduplicated conversions from search, display, social and rich media. You can also re-engage customers with display remarketing from search with Search Ads 360.

See all integrations

Bain report: How top brands grow with timely customer connections.

New research from Bain shows how leading marketers are using platform integrations and technology to boost customer engagement by delivering more relevant experiences in the moment.