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Work with a trusted industry leader
Our users leverage data-driven tools to help them learn what works, improve future campaigns, and turn insights into action.
Source:G2.com, Inc
Find out why we’re best-in-class
The #1 email marketing and automations platform* that recommends ways to get more opens, clicks, and sales.
Up to 30x ROI
seen by Mailchimp users*
24 years experience
helping businesses sell more
11M+ Users
of Mailchimp globally
$1.7K per campaign*
generated on average*
How we compare
- Learn more
Mailchimp vs Klaviyo
Klaviyo can cost twice as much as Mailchimp, but offers less support and fewer marketing channels and features for the same audience count.*
- Learn more
Mailchimp vs Hubspot
Mailchimp offers many of the same powerful features and services as HubSpot, sometimes at less than a tenth of the price.*
- Learn more
Mailchimp vs ActiveCampaign
Our paid plans make scaling your business both easy and affordable, with more value offered at a fraction of the price.*
Disclaimers:
- #1 email marketing platform: Based on December 2023 publicly available data on competitors' number of customers.
- 30X ROI: Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns from August 2024 - August 2025. ROI calculation requires an e-commerce store that is connected to a Mailchimp account. Results vary.
- Based on e-commerce users subscribed to a paid plan, with campaigns for connected stores that generated revenue between January and November 2022.
- Comparison based on features and plans listed on Klaviyo.com for as of 6/20/23. Klaviyo offered fewer support channels, fewer marketing channels and fewer marketing features for 100,000+ contacts than Mailchimp’s Standard plan ($800mo/+) for the same audience count. Both offer email marketing, but Mailchimp offers social media posting, and websites and supports customers on social media and phones.
- Comparisons based on features and prices listed on HubSpot.com as of 6/20/23. HubSpot’s Marketing Hub Professional plan starts at $890/mo for 2,000 contacts plus a required $3,000 one-time onboarding fee compared to Mailchimp’s Standard plan, which starts at $60/mo for 2,500 contacts with personalized onboarding included in price.
- Comparisons based on features and prices listed on ActiveCampaign.com as of 6/15/23. ActiveCampaign’s pricing for 50,000 contacts is $699/mo+ on their Plus (mid-tier) plan. Mailchimp Standard marketing plan for 50,000 contacts is $410/mo+.