Originally signed on the air on December 25, 1954 as a primaryNBC affiliate on VHF channel 12, it was owned by future Alabama governor Gordon Persons, who sold channel 12 and WSFA radio (AM 1440, nowWLWI) to theOklahoma Publishing Company in February 1955 and again in 1959 to the Columbia, South Carolina-basedLiberty Life Insurance Company.
1965–1970[]
1970–1972[]
1972–1979[]
Then-corporate siblingWTOL in Toledo andWIS-TV in Columbia, South Carolina used a similar logo from 1970s.
1979–1986[]
"Just Watch Us Now" ID (1982–83)
"Let's all be there!" ID (1984–1985)
"Let's all be there!" ID (1985–1986)
The "-TV" suffix was omitted in 1986, long after WSFA radio was sold.
1Owned by Branson Visitors TV, Gray holds a 50.1% interest in the company. 2Owned bySchurz Communications, Gray operated KGHZ through anSSA. 3Gray operates this station owned byAmerican Spirit Media. 4Gray operates this station owned byTegna through anSSA. 5Gray operates this station owned byThe E. W. Scripps Company through anSSA. 6Gray operates this station owned by Tougaloo College. 7Joint venture withRyman Hospitality Properties. 8Gray operates this station owned bySagamoreHill Broadcasting through anSSA.