In the late 1970s, WPTV began using the "Circle 5" logo originally introduced by Cleveland sister stationWEWS-TV in 1968.
Station ID (1985–1988)
Station ID (1995–2000)
Action 5 News open (1985–1988)
Action 5 News open (1988–1990)
2000–2008[]
The 2000-2008 logo is identical to those of some NBC affiliates owned byMedia General, includingKALB-TV in Alexandria, LA,WFLA-TV in nearby Tampa-St. Petersburg, andWSLS-TV in Roanoke, VA.
Early-2000s partnership with former corporate siblingDIY Network.
1KZTV is owned bySagamoreHill Broadcasting, but it is programmed and operated by Scripps under aShared Services Agreement. 2WFLX is owned byGray Television, but is programmed and operated by Scripps under aShared Services Agreement.