Star Jalsha launched[1] on 8 September 2008, is a Bengali (or Bangla)-language general entertainment channel (GEC) in India, and the first regional-language (i.e., non-Hindi and non-English) channel to be launched directly by theDisney Star network. Other Disney Star regional-language channels before then, such asStar Vijay andAsianet, had been acquired from other companies.
2008–2012[]
Star Jalsha was launched on 8 September 2008. Its original logo style was also used by Marathi GECStar Pravah. It was different from the logo style used by most Star channels until the early 2010s, such asStar Plus (until 2010),Star Vijay (until 2017) and Star Jalsha’s Bangla sister channelStar Ananda (untilStar TV sold its news networks to theABP Group on 1 June 2012, two weeks before Star Jalsha’s rebrand).
Fedra Sans Alternate (Latin) Star Bengali (custom font)
Launched:
17 June 2012
During a special celebration event calledChalo Paltai (meaning ‘let’s change’) on 17 June 2012, Star Jalsha introduced a new logo and graphics package. This ‘Diamond Star’ logo and graphics package was created by London-based design agencyventurethree, which had also designedStar Plus’s Ruby Star in 2010, as well as theStar network’s corporate identity andLife OK in 2011.
The graphics consisted of segments of a rotating white crystal star with red accents, and the channel logo at the end of promos was usually placed against a crystal background. They were partly based on Star Plus’s Ruby Star graphics.
Chalo Paltai, which had appeared in the channel brand song when it was launched in 2008, was officially adopted as its slogan; in fact, the logo almost always appeared along with the slogan in social media pages.
Logo with slogan as it generally appeared in the channel’s social media pages.
Rare version with name in English.
SloganChalo Paltai against Diamond Star background.
Marathi sister channelStar Pravah adopted this logo and graphics package in 2014, but in October 2016, it greatly enlarged the Star Pravah wordmark and dropped the stylised HD logotype.
Logo against crystal star background.
10th anniversary logo (September 2018).
HD: 2016–2019[]
HD logo with slogan.
Version of HD logo without slogan.
Star Jalsha HD was launched on 14 April 2016 along withJalsha Movies HD. These are the first Bengali HD channels in India, andStar’s second regional HD channels afterAsianet HD. CompetitorsColors Bangla andZee Bangla launched HD versions on 2 May and 20 November 2016, respectively.
The stylised ‘HD’ logotype with a modified H was borrowed fromStar Plus HD’s 2011–2016 logo. This was also used byStar Pravah HD when it was launched on 1 May 2016, but the wordmark was changed in October.
2019–present[]
Designer:
Unknown
Typography:
Kohinoor Latin and Bangla (on-air graphics) Tatsam Bengali (logo)
Launched:
17 February 2019
Star Jalsha rebranded on 17 February 2019 during a special event calledJalsha Dosh-e-Dosh(meaningten on ten) to celebrate the tenth anniversary of the channel (which had taken place on 8 September 2018). It introduced a new graphics package after nearly seven years. The slogan remainsChalo Paltai(let’s change).
Logo with slogan.
HD logo.
HD logo with slogan.
The wordmark is largely the same as its predecessor, but the word ‘HD’ is no longer stylised with a curl on top of the H. Instead it matchesStar Plus HD’s 2018 logo.
For the first time in the history of the channel, the graphics are not red and white, but rather predominantly turquoise-green with hints of red and yellow.[2] Colour cloudbursts (yellow background), spiralling sea anemone–like objects (red) and confetti showers (turquoise) make up the graphics package. As with recent Star network rebrands, such as Star Plus in 2018 andStar Gold in 2020, no design credit was given.
বদলে গেলো আপনাদের প্রিয় স্টার জলসার রূপ - সাক্ষী রইল সারা বাংলা -
বদলে গেলো স্টার জলসার রূপ - সাক্ষী ছিলেন কি আপনারা?
As with Star Plus in 2018, Kohinoor has replaced Fedra Sans Alternate as the onscreen typeface of the channel. However,Jalsha Movies has always used Kohinoor since its launch in 2012.
Marathi sister channelStar Pravah rebranded in a similar fashion on 2 December 2019, also introducing Kohinoor.
Logo with slogan against turquoise background.
HD logo with slogan against turquoise background.
Social media avatar.
References[]
↑Campaign India1 1Note that Jalsha is spelled Jolsha throughout the article as that is more consistent with Bangla pronunciation. However, the official spelling is Jalsha.
.jpg "Star Jaisha (2019 1).jpg (7 KB)")
