S4C was launched in Wales on 1 November 1982, one day beforeChannel 4 in the rest of the United Kingdom, and used the "WALES4CYMRU" logo. S4C stands for "Sianel Pedwar Cymru" which is Welsh for "Channel Four Wales (C4W)".
The launch of S4C was made one day before Channel 4 because Welsh people demanded for years that they were underserved by both theBBC andHTV (which back then was theITV company for Wales). On off-peak hours, S4C re-ran some programmes from its English-language counterpart, Channel 4.
"Welcome" ident. "Croeso" means "Welcome" in the Welsh language.
On 2 May 1987, the ident changed to a computer-generated ident featuring an animation of the streamlined S4C logo, the colours of the logo were blue, green and red and the font was Bodoni. The early 1990s saw a more "traditional" ident from S4C, depicting a piece of Welsh slate with blue, green, and red colours washing over the S4C lettering.
However, on 1 June 1993, the iconic "Dragon" idents were introduced. Although no actual dragons appear in these idents, they nevertheless have a theme of fire - for example a bin that burps flames and a fan that spreads flames - as symbolic of a dragon.
Almost two years later, on 10 February 1995, S4C introduced a new logo, designed by Tuttsels, with a red tilde resembling a dragon's tongue right next to theS4C wordmark. However, the dragon-inspired idents remained unchanged.
In 1998, S4C launched a 100% Welsh channel, S4C Digidol (S4C Digital).
This logo was introduced on 18 January 2007. It was part of a total rebrand of the channel made byProud Creative. In the rebrand, stereotypical Welsh icons such as dragons were avoided in favour of an "inherently Welsh" tone.
With analogue switchover completing on 31 March 2010, S4C no longer aired any of the programmes that were produced for Channel 4 on their network.[1][2][3][4][5][6]
Print version
2014–present[]
Designer:
Sugar Creative
Typography:
Syntax Bold(logo) Gotham Narrow(brand)
Launched:
10 April 2014
A new S4C logo and brand developed by Sugar Creative was introduced on 10 April 2014; the new design was developed around a concept of providing "context" to S4C's target audience and programming. The design revolves heavily around a trapezoidal shape used within the channel's new logo, which is prominently used within aspects of the channel's overall marketing and branding.[7]
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