Nickelodeon (or simplyNick) is an American television network owned byParamount through itsNickelodeon Networks division. Initially tested on December 1, 1977, as part of theQUBE system in Columbus, Ohio, it was launched nationally on April 1, 1979, as the first American cable network aimed at children. Today, its programming is primarily aimed at children and adolescents aged 2 to 17, while some of its programming blocks target a broader family audience.
C-3
1977–1979
Designer:
Unknown
Typography:
American Typewriter Bold Condensed
Launched:
December 1, 1977
Nickelodeon was first tested on December 1, 1977, as theC-3 channel ofWarner Cable'sQUBE system in Columbus, Ohio. Its only form of programming at the time was the educational seriesPinwheel, and C-3 is often retrospectively referred to as the "Pinwheel Channel" as a result.
Warner Cable officially announced a new television channel namedNickelodeon in December 1978. Its name was derived from a type of movie theatre which charged 5 cents (nickel cents) for admission. This concept was represented in their first logo, which depicts a man looking into a kinetoscope within the letter "N" of the wordmark. Some cable providers continued to use this logo in advertisements after the network's launch.
1979–1981
Designer:
Unknown
Typography:
Windsor Bold (modified)
Launched:
March 25, 1979[2](advertising) April 1, 1979(on air)
One week before launching on April 1, 1979, Nickelodeon updated their logo, utilizing a modified version of the Windsor Bold typeface. Their IDs at the time featured a mime performing against a black background with an instrumental version of "Put That Little Nickel In" as the background music.
1981–1984 (primary), 1984–1985 (secondary)
Designer:
Lou Dorfsman Bob Klein
Typography:
Frankfurter
Launched:
April 12, 1981
A new logo, designed by Lou Dorfsman, was introduced on April 12, 1981. It features Bob Klein's illustration of a pinball behind the network's name in rainbow letters set in Frankfurter typeface.[3] The pinball theme was used in the network's IDs during the period, some of which used early 1980s-era computer graphics, Despite being replaced by the 1984 logo, this logo was still used during sign-offs until the introduction ofNick at Nite in July 1985 (even though Nickelodeon became 24-hours in July 1985).
On October 1, 1984, as a part of a restructuring at the network (which had been dealing with significant financial losses at that time), Nickelodeon introduced a new logo involving a wordmark in the Balloon Extra Bold font on an orange silhouette of some sort (i.e. an airplane, a bone, a car, a taxi, or a star). Designed by Tom Corey and Scott Nash ofCorey McPherson Nash (then known as Corey & Co.) under the direction ofFred/Alan, Inc.'s Fred Seibert and Alan Goodman (known for their work with Nick's sister networkMTV), it was initially used in tandem with the 1981 "pinball" logo until that design was phased out completely in early 1985 (except for the sign-off ident, which was phased out in June 1985).
The logo was rarely (if ever) seen isolated from a shape of some kind, and would prove to be the longest-lasting of Nickelodeon's logos, being used in countless variations over the next 25 years (for a comprehensive list, seehere). In 1995, Nickelodeon teamed up with then-new corporate siblingParamount Pictures to launchNickelodeon Movies, serving as its film production arm. By 2003, the "splat" would become the main logo, originally representing the slime that was a trademark of one of Nick's first television series, the Canadian sketch comedyYou Can't Do That On Television (the network would later adopt the slime as a trademark of its game shows and special programming, including theKids' Choice Awards).
Despite being officially discontinued on September 28, 2009, this logo made a brief return forthe Nick Box collection in 2016, was revived forVRV's short-livedNickSplat channel in 2018, and continued to be used as aproduction logo until July 8, 2013.[4] It was also used on the sign of theNickelodeon Suites Resort in Orlando, Florida, until it closed in 2016, as well asNickelodeon on Sunset until its 2017 shutdown.
It was also used on Nickelodeon's "We Make Fun" promo from 2023-2024.
In February 2009, Nickelodeon unveiled an entirely new logo for the first time in more than 24 years.[8] Designed by Eric Zim (with the initial on-air look created byTrollbäck & Company), the logo utilizes a custom typeface resembling ITC Bauhaus (unofficially nicknamed "Litebulb"), and was intended to be part of a broader revamp that included theNick at Nite andNick Jr. blocks, as well as theNicktoons Network,The N andNoggin channels, which were rebranded asNicktoons,TeenNick andNick Jr., respectively, in order to better market them as Nickelodeon properties. After some brief accidental appearances on September 26, the new logo made its official on-air debut in the United States two days later on September 28 (the same dayBrainSurge premiered), and was rolled out internationally during 2010 accordingly.
This logo won third place in part 2 of the 2009 Brand New Awards.[9]
On March 4, 2023, the day of the 2023 Kids Choice Awards, Nickelodeon underwent a major rebranding, introducing a new iteration of the classic splat design as a primary logo, used in conjunction with the 2009 wordmark. Despite it, the original 2009 wordmark-only version of the logo remains in use for corporate purposes.
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