Harlech Television began broadcasting on the 20th of May 1968 with the corresponding franchise changes made by theIndependent Television Authority, and replacing the old franchise holder for Wales,TWW. However, TWW closed prematurely, so the ITA had to create an emergency service until Harlech was ready to go on-air. Its logo consisted of various lines with the "HARLECH" text in inverted colours. While this logo would not appear clear on televisions with the 625-line system, it would appear correctly on televisions with the 405-line system, as the ident was designed for that system.
HTV Cymru Wales[]
1970-1992[]
Designer:
Frank Pegler
Typography:
Custom wordmark
Launched:
April 6th, 1970
On April 6th, 1970, Harlech Television changed its name toHTV coinciding with the introduction of color broadcasting.
1970–1982[]
Designer:
Frank Pegler
Typography:
Custom wordmark
Launched:
April 6th, 1970
1982–1989[]
Designer:
Based on design by Frank Pegler
Typography:
Custom wordmark
Launched:
November 1st, 1982
On November 1st, 1982, due to all the programming in Welsh being moved toS4C,HTV Cymru Wales started using two separate logos.
On September 1st, 1989,HTV adopted genericITV identity, whilst continuing using the 1970 logo. To differentiate between twoHTV regional franchises, "HTV CYMRU WALES" was added below logo.
Dark blue version used for local programming idents
2001–2002[]
ITV1 Wales[]
2002–2004[]
On 28 October 2002, the ITV1 name was imposed on all the stations in England and Wales. Because of this, the HTV name was dropped after 34 years, and the transmitters for the region became known as simplyITV1 Wales.
