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Logopedia
163,289
pages
This page only shows primary logo variants.
For other related logos and images, see:
1965–19701970–19861986–1991, 20231991–1994
1965–19701970–19861986–1991, 20231991–1994
1994–19981998–20032003–20092008–present
1994–19981998–20032003–20092008–present

1965–1970[]

1970–1986[]

A lightning bolt has served as the drink's logo motif since 1970.

1986–1991, 2023[]

The Gatorade wordmark's outline color was changed to blue, in addition to the lightning bolt being simplified. This logo was brought back in 2023 for the Limited Throwback Edition.

1991–1994[]

1994–1998[]

BETTER LOGO NEEDED
Designer: Landor Associates
Typography: Custom
Launched: 1994

1998–2003[]

Designer: Peter Levineand
Tom Davidsonfor
Desgrippes Gobé
Typography: Custom
Launched: 1998

2003–2009[]

Designer: Unknown
Typography: Unknown
Launched: March 31, 2003

2008–present[]

In January 2009, Gatorade began using a new label design that was first unveiled two months prior.

Designer: TBWA\Chiat\Day
Typography: Unknown
Launched: 2008


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Part ofOrganización Ardila Lülle

Brands:
Postobón |Colombiana (Aguapanela la Nuestra) |Pepsi1 |7 Up1 |Gaseosas Lux |Bretaña |PostoFrut |Gatorade1 |H2OH1 |Sr. Toronjo |Hipinto |Popular |Freskola |Castalia |Tropikola |Cristal |Cristalina |Canada Dry2 |Kufu |Hit |Tutti Frutti |Mr. Tea |Twist |BORA |Hatsu |Mountain Dew1 |Peak |Red Bull3 |Speed Max |Agua del Nacimiento |Oasis |Squash |BioFrut |Postobón Acqua


Notes
1Under license fromPepsiCo.
2Under license fromKeurig Dr Pepper
3Under license fromRed Bull GmbH.

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Subsidiaries:

Alimentos Polar (International Grains & Cereal) |Cervecería Polar |Pepsi-Cola Venezuela1


Brands:
Alimentos Polar:
Chiffon |Dogourmet |Oh mai gat! |Gelatina Golden |Las Llaves |Lipton |Margarita |Mavesa |Maziete |Migurt |Pampero |P.A.N. |Primor |Quaker |Rikesa |Super Can |Toddy

Cervecería Polar
Bodegas Pomar |Caroreña |Maltín |Polar Ice |Polar Light |Polar Pilsen |Polar Zero |Solera

Pepsi-Cola Venezuela
7Up |Gatorade |Golden |H2OH |Minalba |Pepsi (Light,Max) |Yukery |Yuky-Pak


Notes
1Joint-venture withPepsiCo.

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Subsidiaries

Frito-Lay, Inc. (Canada |China) |The Quaker Oats Company |Tropicana Brands Group1 |Matutano Snack Ventures, S.A. |Sabritas, S. de R.L. de C.V. |Gamesa |Marbo Product |Pepsi-Cola Venezuela2 |Pepsi-Cola Products Philippines, Inc.8 |Sabra Dipping Company3 |Star Foods |Pepsi Lipton5 |PepsiCo Canada |PepsiCo Snacks |Evercrisp |Elma Chips |Tasty |Tesalia-CBC


Current beverage brands
Pepsi variants:Pepsi(Lime) |Pepsi Light(Lemon) |Pepsi Max(Cherry) |Pepsi Twist Lemon(Black) |Pepsi Zero Sugar |Diet Pepsi(Lime |Wild Cherry) |Pepsi-Cola Made with Real Sugar |Caffeine Free Pepsi(Diet)
Limited edition/discontinued:Crystal |AM |Diet AM |Azuki |Baobab |Berry |Blue |Blue Hawaii |Boom |Cafe |Cappuccino |Caribbean Gold |Carnival |Cherry Vanilla |Cool |Fire |Freeze |Fresh |Ginga |Ginger |Green |Gold |Holiday Spice |Ice |Ice Cream |Ice Cucumber |Kick |Kona |Max Twist |Mojito |Mont Blanc |Natural |Next |One |Perfect |Pineapple |Raging Razzberry |Raw |Red |Retro |Samba |Shiso |Burst |Strong Shot |Summer Chill |Summer Mix |Tropical Chill |True |Vanilla |White |X |Jazz

Other beverages:Mirinda |Mountain Dew(Real Sugar |Diet |Zero Sugar) |Propel Water |Mug Root Beer |Sobe |Starry |Sting Energy Drink |7Up(international) |Dr Pepper4 |Crush |Aquafina |Slice (India) |Gatorade |Lipton5(Ice Tea |Brisk) |Caleb's Kola |Pure Leaf5 |Sodastream |Sabores Golden |Rockstar Energy Drink |Prigat

Tropicana Brands Group1:Copella |Dole6 |KeVita |IZZE |Naked Juice |Tropicana


Current food brands
3D's |Alvalle |Bare |Bénénuts |Bluebird |Cap'n Crunch |Cheese Tris |Cheetos(China) |Chester's Popcorn |Chester's Puffcorn |Chipsy |Chipy |Clipsy |Cracker Jack |Cracker Jill |Doritos(UK & Ireland) |Duyvis |Fritos |Funyuns |Gamesa |Grandma's |Gud |Imag!ne |Kurkure |Lay's(Arabia |China |Japan |Taiwan |Thailand |Chile) |Life |Maker |Margarita |Mariyka |Matador |Matutano |Maui Style |Miss Vickie's |Munchies |Munchos |NatuChips |Near East |Nobby's Nuts |Nut Harvest |Off The Eaten Path |Oven Baked(Oven Baked Tostitos) |Pardon |Pearl Milling Company |PopCorners |Pipers Crisps |Quaker |Red Rock Deli |Rold Gold |Roni(Rice-A-Roni |Pasta Roni) |Ruffles |Sabra |Sabritas |Sabritones |Sakata |Santitas |Simba Chips |Siete |Simply |Smartfood |Smith's Chips |Snack a Jacks |Sonrics | Star (Poland |Romania, Bulgaria and Moldova) |Sunbites |Sunchips |Stacy's(Pita Chips) |Toddy |Tostitos |Twisties |Uncle Chipps |Walkers(Walkers' brands)


Former/defunct
Yum! Brands (KFC |Pizza Hut |Taco Bell) |BN |Pepsi-Cola Indobeverages7 |Hot 'n Now |North American Van Lines |Wilson Sporting Goods |Chevy's |East Side Mario's |D'Angelo Sandwich Shops |California Pizza Kitchen |Aliva (India) |Aspen |Sierra Mist |Stolichnaya (Licensed) |Slice (United States) |Indofood Fritolay Makmur7 (Chiki |Chitato |Jet-Z |Qtela) |Teem |Coqueiro |Mabel |Star Chips |Aquafina FlavorSplash


Notes
1Joint venture withPAI Partners (61%).
2Joint venture withEmpresas Polar.
3Joint venture withStrauss Group.
4Canada and Oceania only.
5Joint venture withUnilever.
6Juices only, used under licence.
7Former joint venture withIndofood.
8Joint venture withLotte Group.

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Current brands

7Up1 |Aqua Libra |Ballygowan |Bela Ischia |Britvic |C&C |Club (Orange |Lemon |Rock Shandy |Pat Frog) |Club Mixers |DaFruta |Drench |Energise Sport |Fruité |Fruit Shoot |Gatorade1 |J2O |Lipton2 |Maguary |MiWadi |Moulin de Valdonne |Mountain Dew1 |Pepsi1 (Max |Diet) |Pressade |Purdey's |R.White's |Robinsons |Sobe1 |Tango |Teisseire |TK


Notes
1Under license fromPepsiCo.
2Part of a licensing agreement withPepsiCo andUnilever.

  V  T  E 
7Up |B! |Compal |Gatorade |Guaraná Antarctica |GUD |Lipton |Pepsi |Sumol |Um Bongo
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