Studia 1+1 (Pliusy) is a commercial television channel in Ukraine that is owned by 1+1 Media. Initially, it was introduced on September 3, 1995, as a programming block for theUT-1 TV channel. This block featured world films and programs with commercial breaks and was later launched as a separate channel on January 1, 1997. Until 2004, it shared broadcasts on channel 2 withUT-2. On September 19, 2019, 1+1 introduced a high-definition feed, one day after the Ukraina Media Group launched HD for three generic TV channels.
The channel is recognized by its logo, which has remained largely unchanged since 1997, as well as its 4-note sonic brand (G-G-B'-C') that was used starting in 2009. Additionally, it has become well-known for its iconic slogan,Ти не один, which was used from 1999 until New Year's 2022, before being reinstated in December 2022.
1995–1997[]
1997–present[]
1997–2005[]
Designer:
1+1 Design (in-house)
Typography:
Unknown
Launched:
September 1, 1997
2004–2005[]
Designer:
1+1 Design (in-house)
Typography:
Bank Gothic
Launched:
Unknown
In 2004, 1+1 introduced a series of IDs comprising of 4 colors, which are blue, red, yellow and green.
In August 2020, a new logo and graphic pack were introduced after the main edition ofTSN. This was in celebration of its 25th anniversary. On January 1, 2022, the channel changed its well-known sloganТи не один toЗавжди є плюси after 23 years, as part of its 25th anniversary as a TV channel. However, the channel's iconic sonic brand, featuring notes that match the former slogan, remained the same. Initially, the on-screen bug continued to display the original slogan, which was used until 2022. The bug was later removed from the YouTube channel after being used for only 18 days.
On December 5, 2022, a new musical project was announced, named after the channel's original slogan, Ty ne odyn. Additionally, the newly created television channel1+1 Ukraina is using the old slogan.
