&TV is a Hindi general entertainment channel in India that plays a secondary role to the flagshipZee TV. It was launched on 2 March 2015 as the second channel to featureZee’s& brand targeted at upmarket urban audiences, the first being Hindi movie channel&pictures in 2013. Since then, Zee has launched a few other &-branded channels: the English movie channels&privé HD and&flix, and the Hindi movie channel&xplor HD.
&TV has generally had a very low viewership compared to the older Hindi GECs (Zee TV,Star Plus,Sony TV andColors, as well asSony Sab and the erstwhileLife OK).
2015–present[]

The graphics package was designed by Ink Project of Australia, which designed the graphics ofSony TV in 2013 andSony Max 2 in 2014.
- Idents on Vimeo (blue,green,pink andorange)
- Graphics reel on Vimeo
- Art of Channel Branding
- Ink Project
Part ofEssel Group Indian TV channels:Hindi:Entertainment:Zee TVHD,&TVHD,Zee Anmol andBig Magic |Zindagi1 |Movies:Zee CinemaHD,&picturesHD,Zee Bollywood,Zee Classic,&xplor HD,Zee Action andZee Anmol Cinema |Music/youth:Zing |Teleshopping:EZ Mall English:Entertainment:Zee CaféHD |Movies:&flixHD and&privé HD |Lifestyle:Zee ZestHD Regional languages: Upcoming channels: News channels: (Zee Media Corp.) Digital news channels:Zee Tamil News |Zee Telugu News |Zee Kannada News |Zee Malayalam News |Zee Odisha News International channels: Arab world:Zee Aflam(movies) andZee Alwan(entertainment) | United States:Zee Smile | Canada:Zee TV Canada | Russia:Zee TV | Thailand:Zee Nung | Indonesia:Zee Bioskop | Vietnam:Zee Phim | South Africa/Subsaharan Africa:Zee World,Zee One andZee Bollynova | Ethiopia:Zee Alem | Francophone Africa:Zee Magic | Germany:Zee One | United Kingdom:Zee Punjabi Non-television businesses: Video-on-demand services: Defunct channels: Divested channels: Notes: |