Turn Car Buyers into Lifelong Customers with Seamless Automotive Experiences
Drive sales and brand loyalty by unifying every data touchpoint across the auto buyer’s journey – unlocking seamless omnichannel activation and holistic measurement and insights.
Fueling the growth of the world’s largest OEMs, Dealership Associations, Auto Marketplaces, Auto Service Providers
Accelerate every stage of the car buying journey
Deliver seamless customer journeys that shorten time to purchase
Connect fragmented data across Tier 1 to Tier 3 dealers’ CRM and websites, in-market purchase signals and endemic publisher data, ad exposures and more. From initial online research to dealership visits and post-purchase engagement, identify high-value actions and behaviors that lead to purchase. Leverage this unified view to deliver consistent and relevant messaging, whether from an OEM or Dealership Associations, to nurture prospects, drive high-value leads, purchases, and loyalty.
Identify and target in-market vehicle shoppers with precision
Reach potential buyers at the optimal moment with messaging that resonates with their purchase readiness – enriched by 3P data segments from LiveRamp Data Marketplace or audience insights from data collaboration between OEMs and Dealership Associations. Our automotive data partnerships give you unparalleled insight into purchase signals, helping you identify high-value households while avoiding wasted spend, suppressing customers who have exited the market.
Measure marketing impact on dealership traffic and sales
Connect online advertising exposure to physical showroom visits and purchase outcomes with comprehensive measurement. Better understand which data segments, web conversions, media partners, or channels drive results, enabling more effective budget allocation and improved performance across investments and tiers.
Unified Identity, Unlimited Potential
How Harley-Davidson’s identity foundation improves experiences and revenue.
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