Instantly Build & Activate a First-Party Identity Graph
Resolve and unify your first-party data in hours—not months—with LiveRamp’s Identity Engine. Gain full control of your customer identity, enhance insights, and activate data seamlessly with the governance controls you need.
The Fastest Way to Build and Activate First-Party Identity
Build a Comprehensive and Unified Customer Profile
Unify your first-party data into a single, cohesive profile by integrating data from various touchpoints such as CRM, CDP, in-store POS, eCommerce, and mobile apps.
Explore the Interactive Demo to understand how to integrate your various data touchpoints.
Instantly Build a First-Party Identity Graph
Quickly resolve and unify first-party data into a persistent enterprise ID, improving targeting, measurement, and optimization across all customer experiences.
Activate and Collaborate
The Identity Engine facilitates seamless data collaboration within an organization without exposing Personally Identifiable Information (PII).
Learn about the activation and collaboration use cases the LiveRamp Identity Engine opens up for your organization.
…we have our NBCU ID. We have many brand marketing groups. We have the Olympics… plus our advertisers and our customers who are using various IDs and identities. So, we needed to make the MVC Unified Graph interoperable, not anchored just in one identity, but also translatable to other identities. We needed to be able to have access to privacy safe clean rooms, privacy safe UIs so we could safely transport this data and protect our consumer privacy.
Andrew Kelley VP, Global Data Strategy & Transformation, Universal Pictures
Customer Stories
NBCUniversal
NBCUniversal leverages Enterprise ID and data collaboration to drive innovation.
NBCUniversal is using the LiveRamp Identity Engine to bring internal data sets together to better understand and serve consumers across their enterprise.
Watch NowTripadvisor
Tripadvisor uses Enterprise Identity to boost partnerships and transformation.
Tripadvisor invests in enterprise identity during the pandemic to accelerate strategic partnerships and organizational transformation.
Watch the RampUp sessionMcDonald’s
Achieving an enterprise-wide customer view
McDonald’s unlocks individual attribution and global scale with a unified identity solution.
Watch McDonald’s explain the complexity of their tech stack, and how Identity Engine helped them organize.
View the RampUp sessionFeatured Resources
Learn more about Identity Engine
Discover how LiveRamp’s Identity Engine helps you instantly build and activate a first-party identity solution to ensure accuracy for long-term success.