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Exploring User Behavior in Destination Websites: An Application of Web Mining Techniques

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Part of the book series:New Frontiers in Regional Science: Asian Perspectives ((NFRSASIPER,volume 47))

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Abstract

The development of the Internet has so strongly affected the way a tourist destination can be promoted that portals now play an important role in defining the marketing strategies of tourist destinations. Hence, investigating website surfing behavior has become crucial to understanding the needs of potential tourists. Using Web Mining techniques, our study explores the information-seeking behavior of those who log on to a website promoting the island of Sicily, a well known tourist destination in the South of Italy. The study explores whether a tourist’s country of origin affects their information needs and surfing behavior. Actually, our results do show differences in behavior between users of the site from Western countries and those from China.

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Notes

  1. 1.

    A pseudonym has been used, instead of using the real name of the company.

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Author information

Authors and Affiliations

  1. Department of Economics, Business and Statistics, University of Palermo, Palermo, Italy

    Maria Francesca Cracolici & Furio Urso

Authors
  1. Maria Francesca Cracolici
  2. Furio Urso

Corresponding author

Correspondence toFurio Urso.

Editor information

Editors and Affiliations

  1. Hokkai-Gakuen University, Sapporo, Japan

    Soushi Suzuki

  2. University of Bologna, Bologna, Italy

    Roberto Patuelli

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Cracolici, M.F., Urso, F. (2021). Exploring User Behavior in Destination Websites: An Application of Web Mining Techniques. In: Suzuki, S., Patuelli, R. (eds) A Broad View of Regional Science. New Frontiers in Regional Science: Asian Perspectives, vol 47. Springer, Singapore. https://doi.org/10.1007/978-981-33-4098-5_14

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Chapter
JPY 3498
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  • Available as PDF
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  • Own it forever
eBook
JPY 16015
Price includes VAT (Japan)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
JPY 20019
Price includes VAT (Japan)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide -see info
Hardcover Book
JPY 20019
Price includes VAT (Japan)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide -see info

Tax calculation will be finalised at checkout

Purchases are for personal use only


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