Part of the book series:New Frontiers in Regional Science: Asian Perspectives ((NFRSASIPER,volume 47))
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Abstract
The development of the Internet has so strongly affected the way a tourist destination can be promoted that portals now play an important role in defining the marketing strategies of tourist destinations. Hence, investigating website surfing behavior has become crucial to understanding the needs of potential tourists. Using Web Mining techniques, our study explores the information-seeking behavior of those who log on to a website promoting the island of Sicily, a well known tourist destination in the South of Italy. The study explores whether a tourist’s country of origin affects their information needs and surfing behavior. Actually, our results do show differences in behavior between users of the site from Western countries and those from China.
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Notes
- 1.
A pseudonym has been used, instead of using the real name of the company.
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Authors and Affiliations
Department of Economics, Business and Statistics, University of Palermo, Palermo, Italy
Maria Francesca Cracolici & Furio Urso
- Maria Francesca Cracolici
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- Furio Urso
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Correspondence toFurio Urso.
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Editors and Affiliations
Hokkai-Gakuen University, Sapporo, Japan
Soushi Suzuki
University of Bologna, Bologna, Italy
Roberto Patuelli
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Cracolici, M.F., Urso, F. (2021). Exploring User Behavior in Destination Websites: An Application of Web Mining Techniques. In: Suzuki, S., Patuelli, R. (eds) A Broad View of Regional Science. New Frontiers in Regional Science: Asian Perspectives, vol 47. Springer, Singapore. https://doi.org/10.1007/978-981-33-4098-5_14
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