GumGum is a Mindset Company
GumGum is the mindset company transforming advertising. We deliver results by matching brands with people in the right mindset, in the moments that matter. Powered by the Mindset Graph™, our AI-driven data engine processes millions of real-time contextual, creative, environmental, and historical signals to match every ad with the most receptive audience. The result is advertising that drives meaningful outcomes for advertisers and publishers, and is more relevant for consumers. Founded in 2008 and headquartered in Santa Monica, GumGum operates in over 19 markets across North America, Europe, Japan, and Australia.
OUR MISSION
We deliver results by matching brands with people in the right mindset, in the moments that matter
OUR VISION
Transform Advertising through Mindset
Helping Brands Win in the Mindset Era
We’ve moved beyond the outdated Identity Era, where ads relied on profiles and past behavior. In theMindset Era, we use real-time signals like mood, context, and emotion to understand how people feelright now. This leads to ads that are more relevant, more respectful, and a better match between brands and consumers.
The GumGum Platform™
Mindset Graph™
OurAI-powered Mindset Graph™ is the connective tissue of the GumGum Platform—analyzing billions of open web contextual, creative, and attention signals to fuel smarter discovery, planning, activation, and reporting for every campaign.
Read More
Contextual
GumGum Contextualuses AI to understand digital content across text, image, audio, and video.It analyzes sentiment, context, and suitability to uncover audiences at scale. We turn these insights into custom, brand-suitable targeting strategies that deliver real results.
Read More
Attention
GumGum Attention measures what really matters:what people actually see.We use Human Gaze technology and AI modeling to track and scale attention time across campaigns in real-time. Real-time attention optimization boosts both contextual and creative efficiency. When combined with our Contextual technology, it delivers deeper insights and drives stronger results for brands.
Read More
Creative
GumGum Creative brings context to life through engaging, high-impact ad experiences.Our in-house team designs custom creatives that align with surrounding content and audience mindsets for display, video, and CTV ads. Every unit is built to capture attention, enhance relevance, and drive results.
Read MoreWhat Drives Us
.gif&f=jpg&w=240)
Being Thoughtful
We listen to understand different perspectives, show everyone respect, and relentlessly seek solutions for our clients. Thoughtfulness ensures we approach every interaction and challenge with care and purpose.
.gif&f=jpg&w=240)
Staying Agile
Be quick and nimble, and change direction gracefully while maintaining control. Agility helps us adapt to challenges, embrace new opportunities, and stay ahead in an ever-changing landscape.
.gif&f=jpg&w=240)
Showing Grit
We bring energy and perseverance to everything we do. Grit drives us to tackle challenges with determination, push through obstacles, and deliver results no matter what.
