GumGum's Contextual Intelligence Platform
Maximize Ad Relevance & Performance with Attention Metrics
GumGum's Full Product Suite and Contextual Offerings
Find Relevant, Untapped Audiences for Your Brand
Resources and Support to Amplify Media Strategies
Resources and Support to Unlock Targetable Inventory
Media Partnerships and Product Integrations
Video That's Perfectly Place to Resonate
Grow Your Audience With Connected TV (CTV) Advertising
Enriched with Brand Safety in Every Impression
Expand Your Reach With In-Game Advertising
A Comprehensive Guide to GumGum's Ad Units for Advertisers
A Comprehensive Guide to GumGum's Ad Units for Publishers
New Ad Unit: Hang Time -Designed to grab attention and drive awareness through engagement.
Articles, Culture and Events from GumGum
Third-party Testing, Analysis and Studies to Prove the Power of Contextual Advertising
Client Campaign Recaps and Success Stories
Agency Conferences, Leadership Panels and Talk Series
GumGum's Client Video Series and Interviews
All the Latest from GumGum's Tech Team
All the Latest about Life at GumGum
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The Vision, Mission and History of GumGum.
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Meet GumGum's Executive Team
Lead the industry with us. Join our global team.
GumGum in the News and Media
Explore the Engineering Team's Programs, News and Research
GumGum's Work to Create a Culture of Inclusivity
We're Hiring! Apply Here to Work with Us - We're Hiring for Remote & In-Person Roles Based in Multiple Global Regions
To help marketers stay ahead of the curve, we’ve identified five key trends from our conversations with brands, agencies, publishers and DSPs at CES that we think will dominate the marketing industry this year.
GumGum has proven contextual expertise: All GumGum campaigns use Verity™ which is MRC Content-level Accredited for Contextual, Brand...
The new integrated video format we quietly launched last month is non-interruptive, unskippable, user-friendly, high impact, adaptable, easy to execute — and represents a brave stop toward a more pleasant, higher quality online future.
GumGum has partnered with White Ops to bring the world’s most robust fraud prevention product, MediaGuard, to our entire exchange ad inventory because our clients deserve the safest programmatic experience possible.
At GumGum, we are fully transparent in our auction mechanics and are committed to programmatic excellence.
Six-second video ads aren’t just a hot new trend-they’re the future of video advertising. Find out why in this intriguing article outlining the best practices for 6 second ads.
When asked "who is your competition?" Mark Zuckerberg had a difficult time defining Facebook's competitors. The same is true for the movie business. How many people prefer to sit at home and watch TV versus go to a movie?
80% of users don’t like pre-roll ads. So how will advertisers keep consumers engaged while still interrupting the flow of video? The 6 second canvas video may just be the answer.
Find out how car dealers are using chatbots to improve the consumer experience when buying a car.
Ad Frame units are becoming the go to non-intrusive way to grab people's attention. Advertisers that have run campaigns with In-Image...
Grow beyond social media by taking advantage of GumGum's new ad units. Repurpose Instagram stories, Instagram ads and Facebook ads for placement within hundreds of premium publishers in a contextually relevant manner.
