When you run campaigns in Outbrain DSP, it’s important to understand whether users viewing your ads or clicking on them take expected actions afterward so you can assign value to your campaign. For example, you might want to know whether the campaign led a user to view your landing page, download a file, subscribe to a newsletter, add a product to the cart, or purchase a product.
It is very important to set detailed conversion goals before starting a campaign. After you’ve decided what actions you’d like to track, you need to decide how you want to track them.
Outbrain DSP offers a few ways to track conversions on your ad campaigns:
Conversion Type
Tracking Options
1. Website actions: landing page visits, add to cart, website purchases, etc.
Set up Conversion Tracking for Your Website Using Outbrain DSP Pixel
Set up S2S Conversion Tracking Through Your Server
2. App installs or other in-app events
Set up S2S Conversion Tracking Through 3rd Party Mobile Measurement Platforms
Set up Conversion Tracking Using Adjust
Set up Conversion Tracking Using Kochava
3. Conversions tracked in Google or Adobe Analytics
Track conversions with:
Google Analytics Integration
How Outbrain DSP Counts Conversions
Outbrain DSP Pixel counts every conversion based on a conversion definition that happens after a user clicks on an Outbrain DSP ad.
Example:
Outbrain DSP Pixel is placed on all pages of example.com
The user clicks on the Outbrain DSP ad and lands on example.com/promotion
Conversion definition is set to track example.com/promotion page visit
The user then clicks on the link on the promotion page and visits example.com/read-more
Another conversion definition is set to track the example.com/read-more page visit
Lastly, the user navigates back to example.com/promotion
In this example, Outbrain DSP will count 2 conversions for that click (one per each unique URL).
