Overview
Aside from the logo, color is one of the most recognizable parts of the University brand. It helps express our personality and when used correctly, provides an easy way to create a cohesive visual identity.
The University brand uses both a primary and secondary color palette for print and digital content. Adhering to the following color reproduction guidelines will help to create a consistent image and maintain the visual impact of the identity.
Primary Palette
Carolina Blue and navy are at the core of our visual identity and should be the main colors on all University materials. Additionally, black and white are considered part of the primary palette.
Carolina Blue
PMS 542c
CMYK 60, 19, 1, 4
Hex #4B9CD3
RGB 75, 156, 211
Digital Links #007FAE
Navy
PMS 2767c
CMYK 100, 90, 10, 77
Hex #13294B
RGB 19, 41, 75
Black
PMS Black 3
CMYK 74, 52, 71, 90
Hex #151515
RGB 21, 21, 21
White
CMYK 0, 0, 0, 0
HEX #FFFFFF
RGB 255, 255, 255
Secondary Palette
More information and a secondary palette will be available at a later date.
Web Accessibility
The University is committed to making our digital footprint more accessible to those with low vision, colorblindness or other disabilities. It follows the Web Content Accessibility Guidelines(WCAG) 2.2 Level AA for all new digital materials.
When choosing colors for digital materials, be sure to maintain appropriate color contrast between text and backgrounds to ensure legibility for all readers. TheWebAIM Color Contrast Checker is a free tool to test the color contrast of your chosen color combinations.
For more guidelines and resources on digital accessibility, please visit theDigital Accessiibility Office.
Web Carolina Blue
Hex #4B9CD3
RGB 75, 156, 211
NOTE: Use with font sizes larger than 24 px (or 19 px and bold).
Hyperlink Blue
Hex #007FAE
RGB 0, 127, 174
NOTE: Use on a white background only.