found:Work cat.: DeSmith, D. A camel named Joe, 1998:p. x-xi (For the 75th anniversary of Camel cigarettes, (1988), an advertising scheme with a camel 'guy' went into effect. The name Joe was chosen for the average kind of guy ... and his last name--Camel) p. 195 (After nine years of appearing on billboards and in print ads ... Joe simply vanished)
found:Texas tobacco website, March 6, 2001(Joe Camel)