Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification and Project Rearc for identity addressability, data accountability and consumer privacy. Board members/companies are listed athttps://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/.
Tech Lab works with the industry at large to develop guidelines, write specs, develop technology and provide services in an effort to bring alignment and standardization to help the industry grow. Tech Lab’s broad portfolio of standards are focused across five key themes:
The IAB Tech Lab is governed by an independent Board of Directors, which oversees its agenda. The governance structure allows it to be a truly global technical standards body and accept member companies from outside the United States.
The IAB Tech Lab spearheads the development of innovative and scalable technical standards, creates and maintains a code library to assist in rapid, cost-effective implementation of IAB standards, and establishes test platforms for companies to evaluate the compatibility of their technology solutions with IAB standards, which for over 20 years have been the foundation for interoperability and profitable growth in the digital advertising supply chain.
We also work with our members and partner organizations in the U.S. and internationally – such as the local IABs from the IAB global network, Ad-ID, Coalition for Better Ads (CBA), Digital Advertising Alliance (DAA), Media Rating Council (MRC), Trustworthy Accountability Group (TAG), and World Wide Web Consortium (W3C) and more partner associations – on a range of initiatives, at the global level.
The IAB Tech Lab is governed by an independent Board of Directors, which oversees its agenda and funds allocation. Neal Richter, Director, Advertising Science at Amazon Advertising, leads the IAB Tech Lab as Chairman of the Board and Anthony Katsur as Chief Executive Officer of IAB Tech Lab.
The Tech Lab’s governance structure allows it to be a truly global body and to accept member companies from all over the world. In addition, marketers and agencies, as well as other companies with interests in the digital advertising and marketing supply chain, are invited to join. Companies that are already IAB General Members in the U.S. are automatically members of the IAB Tech Lab, at no cost beyond their IAB dues. If you are located in another country, please contact us or your local IAB for more information on Tech Lab membership.
Joining the IAB Tech Lab is about providing the digital marketing supply chain with technology services and solutions. Our success depends on our members, from buy side to sell side and from many countries, who enable effective, global standards’ development and adoption.
IAB Tech Lab members enjoy the following benefits:
Contact us atmembership@iabtechlab.com for more information.
The IAB Tech Lab Compliance Programs are available to validate adherence to and/or proper implementation of protocols, specs, and software.Learn more here.