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Flow between the the Databricks data warehouse, Hightouch as a Composable CDP, and user's integration ecosystem.

Databricks Customer Data Platform

Turn Databricks into your customer data platform. Power personalization across all of your marketing channels directly from your source of truth.

Flow between the the Databricks data warehouse, Hightouch as a Composable CDP, and user's integration ecosystem.

The world’s most innovative companies choose Hightouch and Databricks as their Composable CDP

PetSmart.
Grammarly.
Dominos.
PayJoy.
Neo Financial.
Flock.

The only CDP invested in by Databricks

Together, Hightouch and Databricks are building the future of the Composable CDP.

Fast time to value

Don’t implement a separate technology — bring your CDP to your data and turn Databricks into a marketing engine. Implement your first use case in weeks, not months.

Flexibility & security

Your data is unique, and you need a CDP that allows you to leverage all of your behavioral data, attributes, offline data, and custom data science models. All while keeping your data where it is most secure, in Databricks.

Complete customer view

The most complete view of your customer already lives in Databricks, so keep it there. Your CDP should act as an extension of your data infrastructure, not a separate entity that sits outside of your technology stack.

Databricks logo.
Databricks logo.

“With the Databricks and Hightouch partnership, customers get the best of both platforms. They get the flexibility, scalability, and AI tooling from the Databricks Data Intelligence Platform, plus the ease of use of Hightouch’s audience activation, journey orchestration, and AI decisioning solutions. Together, we’re helping marketers increase marketing efficiency and effectiveness faster than ever.”

Rob Saker

Global VP of Commerce Industries GTM at Databricks

Databricks customer stories

Retail

PetSmart powers personalization for 70M+ loyalty members and drives double-digit growth

Turn Databricks into your customer data platform

Don’t copy your data to an incompatible and less secure data silo. Turn your existing data into a CDP instead.

  • Leverage any data point in Databricks – not just users, accounts, and events

  • Build and activate audiences directly from Databricks

  • Integrate with your existing data infrastructure

  • Maintain control over your data and eliminate duplicate storage

A complete CDP for Databricks

Abstract illustration of custom audiences getting activated through Hightouch into various ad platforms like TikTok, Meta, and Snapchat.

Build self-serve audiences and journeys using every data point in Databricks without writing a single line of code.
Abstract illustration of custom audiences getting activated through Hightouch into various ad platforms like TikTok, Meta, and Snapchat.

Capture server-side and client-side events directly in Databricks and easily stitch your customer data together to build rich, actionable profiles.
An illustration showing an example code snippet for the Hightouch SDK. The code demonstrates using the 'track' function to send an 'Order Completed' event with additional metadata for 'product_category', 'product_id', 'price', and 'used_promo'.

Send data from Databricks to over 250+ different destinations in minutes.
Abstract illustration of Databricks's logo surrounded by tooling logos like Salesforce, Intercom, TikTok, Google Ads, and Meta.

Easily upload your audiences to your ad platforms and enrich them in flight to boost match rates, expand LTV, reduce wasted spend, and optimize performance across media channels.
Abstract illustration showing Databricks's logo on the left, with three tooling logos on the right next to an increased percentage indicating boosted match rates. The tooling logos and rates are Meta, up 24%, Snapchat, up 43%, and TikTok, up 52%, respectively.

Leverage reinforcement learning and AI agents to run millions of simultaneous experiments to maximize customer lifetime value and deliver more personalized experiences.
Hightouch UI Interface titled 'Personalization insights'. There is a table with three columns titled user attribute, channel, and confidence. The table is populated with rows of data for various user attributes, channels, and confidence scores. For example, New York City responds best to SMS, with a confidence score of 89%.

Composable CDPs are more secure

Hightouch doesn’t store your data. Instead, we simply read from Databricks, where it stays safe and sound.

ISO 27001 Certification.

Power 1:1 personalization with AI Decisioning on Databricks

Use AI agents to deliver unique and optimized experiences for every customer based on the rich data and ML insights in your data lakehouse.

Supported Databricks capabilities

Hightouch supports all the nuanced things about Databricks that you already know and love.

  • Delta Live Tables
  • DBRX
  • Unity Catalog
  • Data Clean Room
  • AWS PrivateLink
  • Notebooks
  • External tables
  • Apache Iceberg
  • Import column descriptions
  • dbt integration
  • Intelligent sampling
  • Row-level security
  • Column-level security
  • Delta Sharing
  • Serverless compute
  • Delta Lake
  • Looker
  • Tableau
  • Sigma

Learn more about Databricks CDP

Built for modern data teams

Abstract illustration of Version control with Git showing YAML files for models and syncs automatically being synced both ways to and from the data warehouse with Hightouch.

Version control with Gitallows you to manage pipelines using YAML files in a repo that syncs bidirectionally with Hightouch.

Abstract illustration of models and exposures integrating between dbt and Hightouch.

Integrate directly with dbtto import your models, publish exposures back to dbt, and trigger syncs as soon as dbt jobs finish.

Write logs back to Databricksfor auditing or analysis, giving you full control and unlimited retention.

Abstract illustration of Hightouch UI displaying a detailed log in the debugger of a failed post.

Step into the row-level debuggerto trace every operation that occurs during a sync, including API calls for each processed row.

Abstract illustration of a graph alerting to to a spike in invalid emails detected at 8:41AM on a Tuesday.

Detect anomaliesand proactively receive alerts on sync throughput, data quality, destination errors, and other problems.

Abstract UI displaying invalid credentials from a Salesforce account flowing into PagerDuty data engineering. Low throughput in Facebook Ads escalates to a marketing ops slack channel after 12 hours.

Build escalation flowswith custom alerts that loop in stakeholders and help resolve data incidents more quickly.

Databricks CDP use cases

Lookalike audiences

Improve ROAS by building an audience of high-value customer profiles in Databricks and uploading it to your ad platforms.

Retargeting

Build an audience of customer profiles to retarget high-propensity users and drive conversions.

Suppression

Improve ROAS by maintaining a global opt-out list of all your customers in Databricks and suppressing existing customers on ad platforms.

Conversion APIs

Send conversion events from Databricks to your ad platforms to train ad algorithms and optimize targeting with data on successful conversions.

Commerce media networks

Build your media network on Databricks to create, activate, and monetize premium audiences across 50+ onsite & offsite channels for advertisers.

Attribution & measurement

Close the loop with attribution and incrementality testing in Databricks to improve campaign performance and financial outcomes.

Data clean rooms

Push data from Databricks to data clean rooms, syncing overlapping audiences to 250+ destinations for cross-brand and partner collaboration on 1st party data.

FAQs

The fastest way to turn Databricks into a CDP is to implement a Composable CDP solution like Hightouch, which gives you all the capabilities of a CDP integrated directly into your existing data infrastructure.

A Databricks CDP eliminates the need for separate data storage systems by letting you build and activate audiences directly within Databricks's environment. Unlike traditional CDPs that typically only handle user profiles and events, a Databricks CDP enables you to leverage your complete customer dataset all in one place.

A Databricks CDP can support real-time marketing use cases, such as cross-channel personalization, through event streaming or streaming reverse ETL.
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