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Sync data from SQL Server to Salesforce

Connect your data from SQL Server to Salesforce with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.

Get started

The world’s most innovative companies choose Hightouch

Spotify.
Warner Music Group.
PetSmart.
Ramp.
Grammarly.
Anaconda.
Dominos.
Autotrader.
Spotify.
Aritzia.
Dominos.
Nando's.
Warner Music Group.
PetSmart.
WHOOP.
Chime.
Iterable.
Docusign.
Headway.
Viking Line.
Ramp.
Grammarly.
DraftKings.
Autotrader.
Read case studies

Activate your data in 3 easy steps

An illustration showing logos of various sources connecting to destination logos.

Connect to 35+ data sources, like SQL Server, and 250+ destinations, like Salesforce.
An illustration showing logos of various sources connecting to destination logos.

Use SQL or select an existing dbt or Looker model.
An illustration showing a dbt users model with a SQL query.

Map your fields, set your sync schedule, and hit “Go!”
SQL Server.

Email

Salesforce.

Email

SQL Server.

Name

Salesforce.

Name

SQL Server.

Total_orders

Salesforce.

All_orders

SQL Server.

Last_login

Salesforce.

Last_login

Use cases

Sync data from SQL Server to Salesforce

  • Push lead info from your warehouse into Salesforce CRM to enable executives to go after the right accounts
  • Push product data to enable account managers to know what actions are being taken in the app
  • Reduce churn by syncing health scores and churn events to Salesforce CRM for account managers to track
Hightouch Audiences user interface.

What Salesforce objects can you sync to?

  • Account

    Represents an individual account, which is an organization or person involved with your business (such as customers, competitors, and partners). Use theaccount object to query and manage accounts in your org.

  • Contact

    Represents a contact, which is a person associated with an account. Use thecontact object to manage to manage individual people who are associated with an account.

  • Lead

    Represents a prospect or lead. Use thelead object to manage leads in your org.

  • Opportunity

    Represents an opportunity, which is a sale or pending deal. Use theopportunity object to to manage information about a sale or pending deal.

  • Campaign Member

    Represents the association between a campaign and either a lead or a contact. Use thecampaignMember object to manage campaign members in your org.

  • Task

    Represents a business activity such as making a phone call. Use thetask object to manage to-do items for your org.

  • Case

    Represents a case, which is a customer issue or problem. Use thecase object to manage customer cases for your org.

  • Asset

    Represents an item of commercial value, such as a product sold by your company or a competitor, that a customer has purchased. Use theasset object to manage assets for your org.

  • User

    Represents auser in the organization. Use this object to query information about users and to provision and modify users in your organization. Unlike other objects, the records in the User table represent actual users—not data owned by users.

  • Custom Salesforce Objects

    We support custom Salesforce objects to ensure our integration supports all your organization’s unique workstreams.

What methods can I use to model my SQL Server data?

  • Semi-opaque, open dropdown with three example dbt model names such as 'dbt.model.name.1'.

    dbt model selector

    Sync directly with your dbt models saved in a git repository.

  • SQL editor.

    SQL editor

    Create and Edit SQL from your browser. Hightouch supports SQL native to SQL Server.

  • Semi-opaque open dropdown with three example table names such as 'schema.table.name.1'.

    Table selector

    Select available tables and sheets from SQL Server and sync using existing views without having to write SQL.

  • Visual query builder reading 'All rows that...' with a button labeled 'select a property'.

    Customer Studio

    For less technical users, pass traits and audiences from SQL Server using our visual segmentation builder.

FAQs

There are several options to sync data between sources. You can manually build and maintain a data pipeline, use a point-to-point solution such as Zapier, or you can manually upload CSVs.

With Hightouch, you get:

  • Automation: You do not need to build and maintain custom data pipelines and you do not have to have your team do manual work
  • Simplicity: You avoid a complex web of integrations caused by point-to-point solutions by syncing data from your source
  • Speed: You can get set up in quickly - the average Hightouch customer starts syncing data in 23 minutes
  • Control: companies of all sizes have access to enterprise-level controls including observability, dbt integrations, and version control
  • Security: Hightouch never stores your data and is HIPAA, GDPR, CCPA, and SOC-2 compliant

90% of all Hightouch syncs complete in 30 seconds or less, and the platform enables non-technical users to self-serve.

With Hightouch, you can sync data as frequently as it changes within your SQL Server. You can trigger data syncs manually or schedule them to run at an interval or custom recurrence as often as once per minute.

Hightouch offers a basic mapper or advanced mapper that allows you to visually match columns from your SQL Server to fields in Salesforce.

SQL Server is a relational database management system, or RDBMS, developed and marketed by Microsoft.

Salesforce is a cloud computing service as a software (SaaS) company that specializes in customer relationship management (CRM). Salesforce's services allow businesses to use cloud technology to better connect with customers, partners and potential customers.

OtherSQL Server integrations

OtherSalesforce integrations


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