Sync data from SQL Server to Marketo
Connect your data from SQL Server to Marketo with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.
Activate your data in 3 easy steps
Name
Name
Total_orders
All_orders
Last_login
Last_login
Sync data from SQL Server to Marketo
- Sync data about users and accounts into Marketo to build hyper-personalized campaigns
- Keep your Marketo account updated with fresh data from your warehouse
- Deliver a unified experience by bringing in data from other customer touchpoints into Marketo
What Marketo objects can you sync to?
Leads
The Marketo Lead’s API provides a large set of capabilities for simple CRUD applications against lead records, as well as the ability to modify a lead’s membership in static lists and programs, and initiate Smart Campaign processing for leads.
Companies
Companies represent the organization to which lead records belong. Leads are added to aCompany by populating their corresponding externalCompanyId field using Sync Leads or Bulk Lead Import endpoints.
Opportunities
Marketo exposes APIs for reading, writing, creating and updating opportunity records. In Marketo, opportunity records are linked to lead and contact records through the intermediate Opportunity Role object, so an opportunity may be linked to many individual leads.
Custom Activities
Custom activities help you track an activity that isn’t related to a Marketo form, email, or landing page. Want to track when someone deposits a check? Use a custom activity. Want to keep tabs on when someone attends a webinar? Use a custom activity.
Static lists
Static lists are one of the most simple and useful features of Marketo. They are simply a list of names from your Database. You will find plenty of reasons to use them.
Campaigns
Hightouch allows you to trigger campaigns through Marketo Campaign API with records in your model.
What methods can I use to model my SQL Server data?
dbt model selector
Sync directly with your dbt models saved in a git repository.
SQL editor
Create and Edit SQL from your browser. Hightouch supports SQL native to SQL Server.
Table selector
Select available tables and sheets from SQL Server and sync using existing views without having to write SQL.
Customer Studio
For less technical users, pass traits and audiences from SQL Server using our visual segmentation builder.
FAQs
There are several options to sync data between sources. You can manually build and maintain a data pipeline, use a point-to-point solution such as Zapier, or you can manually upload CSVs.
With Hightouch, you get:
- Automation: You do not need to build and maintain custom data pipelines and you do not have to have your team do manual work
- Simplicity: You avoid a complex web of integrations caused by point-to-point solutions by syncing data from your source
- Speed: You can get set up in quickly - the average Hightouch customer starts syncing data in 23 minutes
- Control: companies of all sizes have access to enterprise-level controls including observability, dbt integrations, and version control
- Security: Hightouch never stores your data and is HIPAA, GDPR, CCPA, and SOC-2 compliant
90% of all Hightouch syncs complete in 30 seconds or less, and the platform enables non-technical users to self-serve.
With Hightouch, you can sync data as frequently as it changes within your SQL Server. You can trigger data syncs manually or schedule them to run at an interval or custom recurrence as often as once per minute.
Hightouch offers a basic mapper or advanced mapper that allows you to visually match columns from your SQL Server to fields in Marketo.