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Sync data from SQL Server to Google ADH (BigQuery)

Connect your data from SQL Server to Google ADH (BigQuery) with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.

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The world’s most innovative companies choose Hightouch

Spotify.
Warner Music Group.
PetSmart.
Ramp.
Grammarly.
Anaconda.
Dominos.
Autotrader.
Spotify.
Aritzia.
Dominos.
Nando's.
Warner Music Group.
PetSmart.
WHOOP.
Chime.
Iterable.
Docusign.
Headway.
Viking Line.
Ramp.
Grammarly.
DraftKings.
Autotrader.
Read case studies

Activate your data in 3 easy steps

An illustration showing logos of various sources connecting to destination logos.

Connect to 35+ data sources, like SQL Server, and 250+ destinations, like Google ADH (BigQuery).
An illustration showing logos of various sources connecting to destination logos.

Use SQL or select an existing dbt or Looker model.
An illustration showing a dbt users model with a SQL query.

Map your fields, set your sync schedule, and hit “Go!”
SQL Server.

Email

Google ADH (BigQuery).

Email

SQL Server.

Name

Google ADH (BigQuery).

Name

SQL Server.

Total_orders

Google ADH (BigQuery).

All_orders

SQL Server.

Last_login

Google ADH (BigQuery).

Last_login

Use cases

Sync data from SQL Server to Google ADH (BigQuery)

  • Upload your first-party data into BigQuery and join it with Google event-level ad campaign data
Hightouch Audiences user interface.

What methods can I use to model my SQL Server data?

  • Semi-opaque, open dropdown with three example dbt model names such as 'dbt.model.name.1'.

    dbt model selector

    Sync directly with your dbt models saved in a git repository.

  • SQL editor.

    SQL editor

    Create and Edit SQL from your browser. Hightouch supports SQL native to SQL Server.

  • Semi-opaque open dropdown with three example table names such as 'schema.table.name.1'.

    Table selector

    Select available tables and sheets from SQL Server and sync using existing views without having to write SQL.

  • Visual query builder reading 'All rows that...' with a button labeled 'select a property'.

    Customer Studio

    For less technical users, pass traits and audiences from SQL Server using our visual segmentation builder.

FAQs

There are several options to sync data between sources. You can manually build and maintain a data pipeline, use a point-to-point solution such as Zapier, or you can manually upload CSVs.

With Hightouch, you get:

  • Automation: You do not need to build and maintain custom data pipelines and you do not have to have your team do manual work
  • Simplicity: You avoid a complex web of integrations caused by point-to-point solutions by syncing data from your source
  • Speed: You can get set up in quickly - the average Hightouch customer starts syncing data in 23 minutes
  • Control: companies of all sizes have access to enterprise-level controls including observability, dbt integrations, and version control
  • Security: Hightouch never stores your data and is HIPAA, GDPR, CCPA, and SOC-2 compliant

90% of all Hightouch syncs complete in 30 seconds or less, and the platform enables non-technical users to self-serve.

With Hightouch, you can sync data as frequently as it changes within your SQL Server. You can trigger data syncs manually or schedule them to run at an interval or custom recurrence as often as once per minute.

Hightouch offers a basic mapper or advanced mapper that allows you to visually match columns from your SQL Server to fields in Google ADH (BigQuery).

SQL Server is a relational database management system, or RDBMS, developed and marketed by Microsoft.

Ads Data Hub enables customized analysis that aligns with your specific business objectives, while protecting user privacy and upholding Google's high standards of data security.

OtherSQL Server integrations

OtherGoogle ADH (BigQuery) integrations


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