Sync data from PostgreSQL to Iterable
Connect your data from PostgreSQL to Iterable with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.
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Sync data from PostgreSQL to Iterable
- Sync data about users and accounts into Iterable to build hyper-personalized campaigns
- Automatically update your Iterable segments with fresh data from your warehouse
- Deliver better experiences by bringing in data from other customer touchpoints into Iterable
- Monitor campaign revenue from purchases or cart-additions
What Iterable objects can you sync to?
Users
Every email address you have in Iterable is a user or subscriber/contact. You can use Hightouch to update user information or delete, forget, or unforget users.
Events
An event is an action a user takes on your website or app. They are specific to your business. Use Hightouch to send shopping cart, purchase, or custom events to Iterable.
Catalogs
When sending messages to your users, it's almost always necessary to include information about your organization's products, places, events, or services. Use Hightouch to send this information directly to Iterable.
Segments
Iterable's segmentation tool allows you to segment across all of your subscribers and to make static or dynamic lists. Use Hightouch to add users to lists to create highly targeted customer segments, so you can deliver the most relevant marketing messages.
What methods can I use to model my PostgreSQL data?
dbt model selector
Sync directly with your dbt models saved in a git repository.
Looker
Query using Looks. Hightouch turns your look into SQL and will pull from your source.
SQL editor
Create and Edit SQL from your browser. Hightouch supports SQL native to PostgreSQL.
Sigma model
Hightouch converts your Sigma workbook element into a SQL query that runs directly on PostgreSQL.
Table selector
Select available tables and sheets from PostgreSQL and sync using existing views without having to write SQL.
Customer Studio
For less technical users, pass traits and audiences from PostgreSQL using our visual segmentation builder.
FAQs
There are several options to sync data between sources. You can manually build and maintain a data pipeline, use a point-to-point solution such as Zapier, or you can manually upload CSVs.
With Hightouch, you get:
- Automation: You do not need to build and maintain custom data pipelines and you do not have to have your team do manual work
- Simplicity: You avoid a complex web of integrations caused by point-to-point solutions by syncing data from your source
- Speed: You can get set up in quickly - the average Hightouch customer starts syncing data in 23 minutes
- Control: companies of all sizes have access to enterprise-level controls including observability, dbt integrations, and version control
- Security: Hightouch never stores your data and is HIPAA, GDPR, CCPA, and SOC-2 compliant
90% of all Hightouch syncs complete in 30 seconds or less, and the platform enables non-technical users to self-serve.
With Hightouch, you can sync data as frequently as it changes within your PostgreSQL. You can trigger data syncs manually or schedule them to run at an interval or custom recurrence as often as once per minute.
Hightouch offers a basic mapper or advanced mapper that allows you to visually match columns from your PostgreSQL to fields in Iterable.
Yes, if you integerate PostgreSQL and Iterable using Hightouch, in-warehouse planning is supported.
Great, but what is in-warehouse planning?
Between every sync, Hightouch notices any and all changes in your data model. This allows you to only send updated results to your destination (in this case Iterable). With the baseline setup, Hightouch picks out only the rows that need to be synced by querying every row in your data model before diffing using Hightouch’s infrastructure.
The issue here is this can be slow for large models.
Warehouse Planning allows Hightouch to do this diff directly in your warehouse. Read more on how this workshere.