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Sync data from Google Sheets to Meta Custom Audiences

Connect your data from Google Sheets to Meta Custom Audiences with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.

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The world’s most innovative companies choose Hightouch

Spotify.
Warner Music Group.
PetSmart.
Ramp.
Grammarly.
Anaconda.
Dominos.
Autotrader.
Spotify.
Aritzia.
Dominos.
Nando's.
Warner Music Group.
PetSmart.
WHOOP.
Chime.
Iterable.
Docusign.
Headway.
Viking Line.
Ramp.
Grammarly.
DraftKings.
Autotrader.
Read case studies

Activate your data in 3 easy steps

An illustration showing logos of various sources connecting to destination logos.

Connect to 35+ data sources, like Google Sheets, and 250+ destinations, like Meta Custom Audiences.
An illustration showing logos of various sources connecting to destination logos.

Use SQL or select an existing dbt or Looker model.
An illustration showing a dbt users model with a SQL query.

Map your fields, set your sync schedule, and hit “Go!”
Google Sheets.

Email

Meta Custom Audiences.

Email

Google Sheets.

Name

Meta Custom Audiences.

Name

Google Sheets.

Total_orders

Meta Custom Audiences.

All_orders

Google Sheets.

Last_login

Meta Custom Audiences.

Last_login

Use cases

Sync data from Google Sheets to Meta Custom Audiences

  • Upload custom audience lists to Meta to run ads based on certain attributes and events in your database.
  • Create lookalike audiences on Meta using a subset of your customer lists. Include value metrics to create value-based lookalikes.
  • Continuously refresh your Meta audiences to keep targeting fresh and comply with opt-out requests.
Hightouch Audiences user interface.

What Meta Custom Audiences objects can you sync to?

  • Custom Audiences

    The Marketing API allows you to build target Custom Audiences from customer information. This includes email addresses, phone numbers, names, dates of birth, gender, locations, App User IDs, Page Scoped User IDs, Apple's Advertising Identifier (IDFA), or Android Advertising ID.

What methods can I use to model my Google Sheets data?

  • Two semi-opaque radio buttons 'Source 1' (selected) and 'Source 2', and a semi-opaque closed dropdown reading 'Select and object'.

    Custom

    Browse available data and query using a file, spreadsheet, collection, or other dataset.

  • SQL editor.

    SQL editor

    Create and Edit SQL from your browser. Hightouch supports SQL native to Google Sheets.

FAQs

There are several options to sync data between sources. You can manually build and maintain a data pipeline, use a point-to-point solution such as Zapier, or you can manually upload CSVs.

With Hightouch, you get:

  • Automation: You do not need to build and maintain custom data pipelines and you do not have to have your team do manual work
  • Simplicity: You avoid a complex web of integrations caused by point-to-point solutions by syncing data from your source
  • Speed: You can get set up in quickly - the average Hightouch customer starts syncing data in 23 minutes
  • Control: companies of all sizes have access to enterprise-level controls including observability, dbt integrations, and version control
  • Security: Hightouch never stores your data and is HIPAA, GDPR, CCPA, and SOC-2 compliant

90% of all Hightouch syncs complete in 30 seconds or less, and the platform enables non-technical users to self-serve.

With Hightouch, you can sync data as frequently as it changes within your Google Sheets. You can trigger data syncs manually or schedule them to run at an interval or custom recurrence as often as once per minute.

Hightouch offers a basic mapper or advanced mapper that allows you to visually match columns from your Google Sheets to fields in Meta Custom Audiences.

Google Sheets is a web-based spreadsheet offered by Google as part of their Drive office services. It makes it easy to create, edit and collaborate with others from any device.

Meta Advertising is an online advertising platform used by businesses to create paid ads on Meta's family of apps, including Facebook and Instagram, to reach specific audiences and achieve various business goals like sales, brand awareness, or lead generation.

OtherGoogle Sheets integrations

OtherMeta Custom Audiences integrations


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