Sync data from BigQuery to Salesforce
Connect your data from BigQuery to Salesforce with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.
Activate your data in 3 easy steps
Name
Name
Total_orders
All_orders
Last_login
Last_login
Sync data from BigQuery to Salesforce
- Push lead info from your warehouse into Salesforce CRM to enable executives to go after the right accounts
- Push product data to enable account managers to know what actions are being taken in the app
- Reduce churn by syncing health scores and churn events to Salesforce CRM for account managers to track
What Salesforce objects can you sync to?
Account
Represents an individual account, which is an organization or person involved with your business (such as customers, competitors, and partners). Use the
accountobject to query and manage accounts in your org.Contact
Represents a contact, which is a person associated with an account. Use the
contactobject to manage to manage individual people who are associated with an account.Lead
Represents a prospect or lead. Use the
leadobject to manage leads in your org.Opportunity
Represents an opportunity, which is a sale or pending deal. Use the
opportunityobject to to manage information about a sale or pending deal.Campaign Member
Represents the association between a campaign and either a lead or a contact. Use the
campaignMemberobject to manage campaign members in your org.Task
Represents a business activity such as making a phone call. Use the
taskobject to manage to-do items for your org.Case
Represents a case, which is a customer issue or problem. Use the
caseobject to manage customer cases for your org.Asset
Represents an item of commercial value, such as a product sold by your company or a competitor, that a customer has purchased. Use the
assetobject to manage assets for your org.User
Represents a
userin the organization. Use this object to query information about users and to provision and modify users in your organization. Unlike other objects, the records in the User table represent actual users—not data owned by users.Custom Salesforce Objects
We support custom Salesforce objects to ensure our integration supports all your organization’s unique workstreams.
What methods can I use to model my BigQuery data?
dbt model selector
Sync directly with your dbt models saved in a git repository.
Looker
Query using Looks. Hightouch turns your look into SQL and will pull from your source.
SQL editor
Create and Edit SQL from your browser. Hightouch supports SQL native to BigQuery.
Sigma model
Hightouch converts your Sigma workbook element into a SQL query that runs directly on BigQuery.
Table selector
Select available tables and sheets from BigQuery and sync using existing views without having to write SQL.
Customer Studio
For less technical users, pass traits and audiences from BigQuery using our visual segmentation builder.
FAQs
Salesforce is a powerful operational platform when it comes to enabling your sales, marketing, ops, and support teams. However, the platform provides a limited view of your customers because it only houses basic information at the account and contact level. Most of the time, this includes sales interactions or basic demographic data (e.g., name, email, job title, phone number, etc.) By syncing data from BigQuery to Salesforce, you can enrich your contact records with additional first-party attributes and key behavioral data so your sales and marketing teams can understand exactly where they are in their buyer’s journey and build tailored experiences for every individual customer.
There are several options to sync data between sources. You can manually build and maintain a data pipeline, use a point-to-point solution such as Zapier, or you can manually upload CSVs.
With Hightouch, you get:
- Automation: You do not need to build and maintain custom data pipelines and you do not have to have your team do manual work
- Simplicity: You avoid a complex web of integrations caused by point-to-point solutions by syncing data from your source
- Speed: You can get set up in quickly - the average Hightouch customer starts syncing data in 23 minutes
- Control: companies of all sizes have access to enterprise-level controls including observability, dbt integrations, and version control
- Security: Hightouch never stores your data and is HIPAA, GDPR, CCPA, and SOC-2 compliant
90% of all Hightouch syncs complete in 30 seconds or less, and the platform enables non-technical users to self-serve.
With Hightouch, you can sync data as frequently as it changes within your BigQuery. You can trigger data syncs manually or schedule them to run at an interval or custom recurrence as often as once per minute.
Hightouch offers a basic mapper or advanced mapper that allows you to visually match columns from your BigQuery to fields in Salesforce.
Yes, if you integerate BigQuery and Salesforce using Hightouch, in-warehouse planning is supported.
Great, but what is in-warehouse planning?
Between every sync, Hightouch notices any and all changes in your data model. This allows you to only send updated results to your destination (in this case Salesforce). With the baseline setup, Hightouch picks out only the rows that need to be synced by querying every row in your data model before diffing using Hightouch’s infrastructure.
The issue here is this can be slow for large models.
Warehouse Planning allows Hightouch to do this diff directly in your warehouse. Read more on how this workshere.