Sync data from BigQuery to HubSpot
Connect your data from BigQuery to HubSpot with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.
Activate your data in 3 easy steps
Name
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Total_orders
All_orders
Last_login
Last_login
Sync data from BigQuery to HubSpot
- Target customers to upsell based on the product features they currently use
- See a customer's Stripe and NetSuite invoices directly from HubSpot
- Personalize content in marketing emails based on a customer's product usage
- Send lifecycle emails to customers based on their recent activity in the product (like abandoning a shopping cart)
- Send tips to customers on valuable features they haven't used yet
- Congratulate customers for reaching milestones within the product
What HubSpot objects can you sync to?
Contacts
Contacts store information about individuals. From marketing automation to smart content, the lead-specific data found in contact records helps users leverage much of HubSpot's functionality.
Companies
The companies object is a CRM object. You can use individual company records to store information about businesses and organizations within company properties. The companies endpoints allow you to manage this data and sync it between HubSpot and other systems.
Deals
A a deal represents an ongoing transaction that a sales team is pursuing with a contact or company. It’s tracked through pipeline stages until won or lost. The deals endpoints allow you to manage this data and sync it between HubSpot and other systems.
Tickets
In HubSpot, a ticket represents a customer request for help or support. The tickets endpoints allow you to manage this data and sync it between HubSpot and other systems.
Custom Objects
To represent and organize your CRM data based on your business needs, you can create custom objects. Use the custom objects API to define custom objects, properties, and associations to other CRM objects before syncing data from Hightouch.
Events
A marketing event is a CRM object, similar to contacts and companies, that enables you to track and associate marketing events, such as a webinar, with other HubSpot CRM objects. Below, learn more about working with the marketing event API to integrate marketing events into an app.
What methods can I use to model my BigQuery data?
dbt model selector
Sync directly with your dbt models saved in a git repository.
Looker
Query using Looks. Hightouch turns your look into SQL and will pull from your source.
SQL editor
Create and Edit SQL from your browser. Hightouch supports SQL native to BigQuery.
Sigma model
Hightouch converts your Sigma workbook element into a SQL query that runs directly on BigQuery.
Table selector
Select available tables and sheets from BigQuery and sync using existing views without having to write SQL.
Customer Studio
For less technical users, pass traits and audiences from BigQuery using our visual segmentation builder.
FAQs
Hubspot is a fantastic tool for sales and marketing teams, but the data is often limited to basic demographic information and historical interactions. In reality, customers are much more complex, and they interact across multiple channels, including your website and app. By syncing data from BigQuery to Hubspot, you can enrich your contact and account records with additional first-party attributes from your data warehouse and custom data science models to qualify leads and predict churn. With the relevant data in hand, your teams proactively personalize every interaction with your customers, whether it’s a sales call or an email.
There are several options to sync data between sources. You can manually build and maintain a data pipeline, use a point-to-point solution such as Zapier, or you can manually upload CSVs.
With Hightouch, you get:
- Automation: You do not need to build and maintain custom data pipelines and you do not have to have your team do manual work
- Simplicity: You avoid a complex web of integrations caused by point-to-point solutions by syncing data from your source
- Speed: You can get set up in quickly - the average Hightouch customer starts syncing data in 23 minutes
- Control: companies of all sizes have access to enterprise-level controls including observability, dbt integrations, and version control
- Security: Hightouch never stores your data and is HIPAA, GDPR, CCPA, and SOC-2 compliant
90% of all Hightouch syncs complete in 30 seconds or less, and the platform enables non-technical users to self-serve.
With Hightouch, you can sync data as frequently as it changes within your BigQuery. You can trigger data syncs manually or schedule them to run at an interval or custom recurrence as often as once per minute.
Hightouch offers a basic mapper or advanced mapper that allows you to visually match columns from your BigQuery to fields in HubSpot.
Yes, if you integerate BigQuery and HubSpot using Hightouch, in-warehouse planning is supported.
Great, but what is in-warehouse planning?
Between every sync, Hightouch notices any and all changes in your data model. This allows you to only send updated results to your destination (in this case HubSpot). With the baseline setup, Hightouch picks out only the rows that need to be synced by querying every row in your data model before diffing using Hightouch’s infrastructure.
The issue here is this can be slow for large models.
Warehouse Planning allows Hightouch to do this diff directly in your warehouse. Read more on how this workshere.