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Sync data from Databricks to Google Ad Manager 360

Connect your data from Databricks to Google Ad Manager 360 with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.

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The world’s most innovative companies choose Hightouch

Spotify.
Warner Music Group.
PetSmart.
Ramp.
Grammarly.
Anaconda.
Dominos.
Autotrader.
Spotify.
Aritzia.
Dominos.
Nando's.
Warner Music Group.
PetSmart.
WHOOP.
Chime.
Iterable.
Docusign.
Headway.
Viking Line.
Ramp.
Grammarly.
DraftKings.
Autotrader.
Read case studies

Activate your data in 3 easy steps

An illustration showing logos of various sources connecting to destination logos.

Connect to 35+ data sources, like Databricks, and 250+ destinations, like Google Ad Manager 360.
An illustration showing logos of various sources connecting to destination logos.

Use SQL or select an existing dbt or Looker model.
An illustration showing a dbt users model with a SQL query.

Map your fields, set your sync schedule, and hit “Go!”
Databricks.

Email

Google Ad Manager 360.

Email

Databricks.

Name

Google Ad Manager 360.

Name

Databricks.

Total_orders

Google Ad Manager 360.

All_orders

Databricks.

Last_login

Google Ad Manager 360.

Last_login

Use cases

Sync data from Databricks to Google Ad Manager 360

  • Create audience segments straight from your SQL query
  • Keep audiences up-to-date with daily syncing
  • Improve your match rate by syncing high quality data directly from the warehouse
Hightouch Audiences user interface.

What methods can I use to model my Databricks data?

  • Semi-opaque, open dropdown with three example dbt model names such as 'dbt.model.name.1'.

    dbt model selector

    Sync directly with your dbt models saved in a git repository.

  • SQL editor.

    SQL editor

    Create and Edit SQL from your browser. Hightouch supports SQL native to Databricks.

  • Semi-opaque open dropdown with three example workbook names such as 'Workbook 1'.

    Sigma model

    Hightouch converts your Sigma workbook element into a SQL query that runs directly on Databricks.

  • Semi-opaque open dropdown with three example table names such as 'schema.table.name.1'.

    Table selector

    Select available tables and sheets from Databricks and sync using existing views without having to write SQL.

  • Visual query builder reading 'All rows that...' with a button labeled 'select a property'.

    Customer Studio

    For less technical users, pass traits and audiences from Databricks using our visual segmentation builder.

FAQs

There are several options to sync data between sources. You can manually build and maintain a data pipeline, use a point-to-point solution such as Zapier, or you can manually upload CSVs.

With Hightouch, you get:

  • Automation: You do not need to build and maintain custom data pipelines and you do not have to have your team do manual work
  • Simplicity: You avoid a complex web of integrations caused by point-to-point solutions by syncing data from your source
  • Speed: You can get set up in quickly - the average Hightouch customer starts syncing data in 23 minutes
  • Control: companies of all sizes have access to enterprise-level controls including observability, dbt integrations, and version control
  • Security: Hightouch never stores your data and is HIPAA, GDPR, CCPA, and SOC-2 compliant

90% of all Hightouch syncs complete in 30 seconds or less, and the platform enables non-technical users to self-serve.

With Hightouch, you can sync data as frequently as it changes within your Databricks. You can trigger data syncs manually or schedule them to run at an interval or custom recurrence as often as once per minute.

Hightouch offers a basic mapper or advanced mapper that allows you to visually match columns from your Databricks to fields in Google Ad Manager 360.

Databricks is a data science and analytics platform built on top of Apache Spark. Databricks implement the Data Lakehouse concept in a single unified, cloud based platform.

Google Ad Manager (GAM) is a complete platform to organize and deliver ads on web, mobile, and app inventory. It combines the resources from DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX) to offer services used by the sell-side and buy-side.

Yes, if you integerate Databricks and Google Ad Manager 360 using Hightouch, in-warehouse planning is supported.

Great, but what is in-warehouse planning?

Between every sync, Hightouch notices any and all changes in your data model. This allows you to only send updated results to your destination (in this case Google Ad Manager 360). With the baseline setup, Hightouch picks out only the rows that need to be synced by querying every row in your data model before diffing using Hightouch’s infrastructure.

The issue here is this can be slow for large models.

Warehouse Planning allows Hightouch to do this diff directly in your warehouse. Read more on how this workshere.

OtherDatabricks integrations

OtherGoogle Ad Manager 360 integrations


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