In the overlapping realms of archive and 21st-century fashion, the Paris-based fashion company VERYRARE is meant to allude to the history of design and indicate its presence. Raf Reyes, the originator of the brand, is a Parisian fashion figure and visual artist who wanted to combine streetwear and couture with a museum twist. The brand aims to make art wearable and democratise normally costly items. Selected images from the brand's wears showcase various worlds, from modern subculture and surculture imagery to collector 90s aesthetics.