Nintendo Wii’s Growing Market of “Nonconsumers”
April 30, 2008
In May, Nintendo will seek to expand its successful strategy of expanding the video game market by launching the U.S. version of “Wii Fit.” All signs suggest that Nintendo’s strategy of “competing against nonconsumption” will continue to thrive.
Scott D. Anthony a clinical professor at Dartmouth College’s Tuck School of Business and the author ofEpic Disruptions.
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