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Black Friday: our winning strategies for attracting audiences to your shops
byLucie Marand |Jul 30, 2024 |Insights,Shortcuts
A key annual event for retailers and e-tailers, Black Friday will be held this year on 24 November. Launched in the United States and now popular the world over, this day marks the start of the end-of-year shopping season and is characterised by exceptional discounts...
CTV: interview with Mehdi Aroussi, Senior Director Global Partnerships at Hawk / Azerion
byLucie Marand |Jul 16, 2024 |Insights
“CTV has often been confined to ‘Total Video’ activations. Yet it offers unrivalled power within omnichannel plans, combined with DOOH for example.” With Azerion recently announcing a CTV partnership with Stamp, we spoke to Mehdi...
Euro 2024: what opportunities for advertisers?
byLucie Marand |Apr 11, 2024 |Insights
UEFA EURO 2024 kicks off in Munich on Friday 14 June and ends in Berlin a month later. A unique, unifying sporting event that will, as always, attract the attention of thousands of television viewers, as well as unprecedented numbers of spectators in the host country,...
Why it is essential to choose an omnichannel DSP in 2024
byLucie Marand |Apr 3, 2024 |Insights
If you’re familiar with advertising, you’ve probably heard the term DSP that stands for Demand Side Platform. A DSP is a technological platform that enables agencies and advertisers to activate and optimise their digital advertising campaigns. While...5 reasons to choose an omnichannel DSP in 2023
byLucie Marand |Oct 17, 2023 |Insights
If you’re familiar with advertising, you’ve probably heard the term DSP that stands for Demand Side Platform. A DSP is a technological platform that enables agencies and advertisers to activate and optimise their digital advertising campaigns. While...
Why retailers should embrace Drive-to-Store right now
byLucie Marand |Sep 5, 2023 |Insights
Written by Oliver Bolenius, Managing Director Hawk DACH With people returning to city centers, retailers can attract many new customers to their stores. Modern Drive-to-Store strategies offer a variety of solutions for efficient advertising with minimal stray...