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Black Friday: our winning strategies for attracting audiences to your shops
byLucie Marand |Jul 30, 2024 |Insights,Shortcuts
A key annual event for retailers and e-tailers, Black Friday will be held this year on 24 November. Launched in the United States and now popular the world over, this day marks the start of the end-of-year shopping season and is characterised by exceptional discounts...
Why audience planning has become essential for your digital advertising campaigns
byLucie Marand |Jan 11, 2024 |Insights,Shortcuts
Have you ever heard of audience planning without really understanding what it involves? Audience profiling, audience planning, media planning: do you need help navigating all digital advertising terms? Then this article is made for you! We take a look at audience...
3 reasons to integrate programmatic DOOH into your omnichannel strategy
byLucie Marand |May 29, 2023 |Shortcuts
Programmatic advertising has revolutionised the way advertising campaigns are designed and delivered. Gone are the advertising spots broadcast on billboards, TV and displays, with a single message and no contextualisation or adaptation to the medium. In 2023,...
Omnichannel screen activation outside the walled garden: the key to advertising success
byLucie Marand |Nov 23, 2022 |Shortcuts
The global advertising landscape consists of two worlds that are often at odds with each other. On one hand, we have the walled garden, which includes the GAFAM-owned digital ecosystems with controlled access and whose ad activation is usually limited to the operation...
FIFA World Cup 2022: What opportunities for advertisers?
byLucie Marand |Sep 19, 2022 |Shortcuts
The end of the year is usually a key communication period for advertisers, with communication campaigns around Black Friday, Cyber Monday and Christmas. The end of the year 2022 will be no exception to the rule and will even be unprecedented, with a World Cup held in...
What are the prospects for digital out-of-home programmatic buying?
byGeoffrey Fossier |Aug 30, 2022 |Shortcuts
VIOOH, a programmatic platform dedicated to digital display (launched in 2018 by JCDecaux), recently published the results of the 2021 edition of its State of the Nation study. For you, Hawk deciphers the main findings of this report and highlights the major trends of...