Marketing

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Undergraduate Programs

Our students learn a holistic approach to marketing and graduates are prepared to engage in the workforce.

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Masters of Marketing

Designed by expert marketers for marketers, the new Haslam Master’s of Science in Marketing is here.

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Doctoral Program

The Haslam Ph.D. program in marketing relies on research-oriented milestones to help students develop the skills necessary for a successful academic career.

Marketing and Sales Innovation Alliance

The Alliance connects industry leaders in marketing and sales to the Department of Marketing – its students, faculty, programs, research, and events.

Alliance Information

Neeraj Bharadwaj

Neeraj Bharadwaj, associate professor of marketing, strives to combine academic rigor with practical relevance both in his teaching and research.

Alex Zablah

Featured Faculty

Alex Zablah

Alex R. Zablah is the Gerber/Taylor Distinguished Professor of Marketing in the Haslam College of Business at the University of Tennessee, Knoxville, and currently serves as head of the Department…

More About Alex Zablah

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Student, Faculty & AlumniSpotlights

                  Spencer Cross
Spencer Cross

Student

Cross says a marketing degree from Haslam will aid his goal of becoming a pro golfer.

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                  Neeraj Bharadwaj
Neeraj Bharadwaj

Faculty

Bharadwaj designs all his classes with the goal of students learning the material, applying what they learn and having fun along the way.

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                  Anna Hosse
Anna Hosse

Student

“Without a doubt, the best part about being a student in the Haslam College of Business is the vast amount of opportunities that the college provides to its students,” Hosse says.

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