Specsavers
Specsavers Optical Group Ltd is a British multinational optical retail chain, which operates mainly in the UK, Ireland, Australasia and the Nordic countries. The chain offers optometry and optician services for eyesight testing and sells glasses, sunglasses, and contact lenses.
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The group was launched in 1984, by husband and wife team Doug Perkins and Mary Perkins on the island of Guernsey in the English Channel
In April 2004, Specsavers acquired Swedish Blic Optik franchise from its owner Optimum Optik AB.In 2007, finance director John Perkins became joint managing director, with his father Doug Perkins.
In May 2021 it was announced that in March 2021 Specsavers had entered the North American market with its purchase of 18 practices of Canadian opticians, Image Optometry.
In February 2007, Specsavers was ranked No. 46 of the United Kingdom's 100 Heaviest Spenders on TV Advertising, spending £27 million.Specsavers' long running advertising campaign is based on the popular strapline "Should've gone to Specsavers". A common theme of these adverts is a character making a mistake because of poor eyesight. These include a sheep farmer who shears his sheepdog and an elderly couple who mistake the seats of the Infusion roller coaster for a park bench.
Specsavers' use of Édith Piaf in advertisements has caused some adverse comment in the press, although the estate of the performer had granted full permission.Other Specsavers adverts have featured Thunderbirds,Postman Pat,Mr. Men and John Cleese as Basil Fawlty.
In 2017, Specsavers officially launched a range of eyewear designed by the popstar, singer and actress Kylie Minogue.
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