customer-segmentation

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dittofeed /dittofeed

Star2.7k

Open-source customer engagement. Automate transactional and marketing messages across email, SMS, mobile push, WhatsApp, Slack, and more 📨

react nodejs open-source typescript embedded email push-notifications journey self-hosted onboarding transactional-emails broadcast email-notification javascipt sms-notifications white-label customer-segmentation messaging-platform customer-engagement messaging-app

UpdatedJan 22, 2026
TypeScript

retentioneering /retentioneering-tools

Star874

Retentioneering: product analytics, data-driven CJM optimization, marketing analytics, web analytics, transaction analytics, graph visualization, process mining, and behavioral segmentation in Python. Predictive analytics over clickstream, AB tests, machine learning, and Markov Chain simulations.

python machine-learning library web-analytics pandas data-visualization business-intelligence segmentation machinelearning predictive-modeling predictive-analytics clickstream product-analytics customer-segmentation customer-journey-map behaviour-analysis user-trajectories-analysis graph-visualizer user-trajectories

UpdatedDec 8, 2025
Python

DjangoCRM /django-crm

Star506

CRM and Task management software, Email marketing and many more. Django CRM software app is built for individual use by businesses of any size or freelancers and is designed to provide easy customization and quick development. ✨

support python sales django marketing-automation crm email-marketing self-hosted django-framework reports team customer todoapp crm-system todo-list task-management sales-analysis customer-segmentation marketing-analytics django-crm

UpdatedFeb 20, 2026
Python

joaolcorreia /RFM-analysis

Star281

Python script (and IPython notebook) to perform RFM analysis from customer purchase history data

python-script ipython-notebook customer-segmentation rfm-analysis customer-analytics

UpdatedOct 1, 2019
Jupyter Notebook

mukulsinghal001 /customer-lifetime-prediction-using-python

Star160

What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am sharing the customer lifetime value prediction using BG-NBD, Pareto, NBD & Gamma Model on top of RFM in Python.

python machine-learning ecommerce data-analysis e-commerce customer-lifetime-value clv ltv customer-lifetime customer-segmentation marketing-analytics customer-analytics e-commerce-project bg-nbd

UpdatedDec 4, 2022
Jupyter Notebook

jalajthanaki /Customer_segmentation

Star137

Analysing the content of an E-commerce database that contains list of purchases. Based on the analysis, I develop a model that allows to anticipate the purchases that will be made by a new customer, during the following year from its first purchase.

machine-learning-algorithms predictive-analytics voting-classifier customer-segmentation customer-analytics e-commerce-example

UpdatedApr 5, 2018
Jupyter Notebook

archd3sai /Instacart-Market-Basket-Analysis

Star98

The objective of this project is to analyze the 3 million grocery orders from more than 200,000 Instacart users and predict which previously purchased item will be in user's next order. Customer segmentation and affinity analysis are done to study customer purchase patterns and for better product marketing and cross-selling.

neural-network analysis clustering feature-extraction xgboost segmentation feature-engineering market-basket-analysis instacart customer-segmentation

UpdatedAug 26, 2022
Jupyter Notebook

DataVisualizationExpert /Customer-Churn-Analysis-using-Power-BI

Star79

Unlock actionable insights and boost customer retention with this Power BI project. Analyze and visualize risk factors to proactively prevent churn. ➡️

portfolio dashboard risk-analysis power-bi project dashboards powerbi churn-prediction prevention customer-segmentation churn-analysis customer-churn-prediction customer-churn customer-churn-analysis dax-expression power-bi-dashboard

UpdatedMar 14, 2024

rsquaredacademy /rfm

Star68

Customer Segmentation using RFM Analysis

rstats segmentation customer-segmentation rfm-analysis customer-analytics

UpdatedJul 31, 2024
R

WLOGSolutions /retail-segmentation-based-marketing-campaing-in-r-and-h2o

Star55

Showcase for using H2O and R for scoring for marketing campaign in retail

machine-learning r h2o showcase rstats auc segmentation h2oai rsuite marketing-campaigns customer-segmentation

UpdatedAug 26, 2018
R

eaglewarrior /Machine-learning

Star45

This repository will contain all the stuffs required for beginners in ML and DL do follow and star this repo for regular updates

machine-learning algorithm deep-learning clustering linear-regression datascience model-selection neural-networks polynomial-regression hacktoberfest hacktober nlp-machine-learning prediction-model logisitic-regression decision-tree-regression customer-segmentation random-forest-regression hactoberfest-accepted

UpdatedFeb 7, 2024
Jupyter Notebook

Nikhilkohli1 /Olist-Marketing-Analytics

Star44

Algorithmic Marketing based Project to do Customer Segmentation using RFM Modeling and targeted Recommendations based on each segment

recommender-system uplift-modeling customer-segmentation cohort-analysis rfm-analysis

UpdatedAug 12, 2024
Jupyter Notebook

sonwanesuresh95 /rfm

Star39

Python Package for RFM Analysis and Customer Segmentation

python customer-segmentation rfm-analysis

UpdatedMar 2, 2022
Python

gitakartika /customer-segmentation-analysis-product-recommender-system

Star34

Analyse customer segmentation, sentiment on product review, and built a product recommender system

sentiment-analysis heatmap market-data spatial-analysis promotion promo delivery customer-segmentation marketing-analytics product-recommendation customer-behavior-analysis delivery-estimation promotion-timing popular-products

UpdatedJan 15, 2021
Jupyter Notebook

klaudia-nazarko /rfm-analysis-python

Star33

This repository contains RFM analysis applied to identify customer segments for global retail company and to understand how those groups differ from each other.

python data-science customer-segments customer-segmentation rfm-analysis retail-data

UpdatedJan 27, 2020
Jupyter Notebook

Sarah-2510 /KPMG-Virtual-Internship

Star31

This repository contains solutions to the 3 different tasks that must be performed during the data analytics virtual internship provided by KPMG via Forage.

power-bi data-visualization data-analytics customer-segmentation power-point kpmg forage virtual-internship data-quality-assessment