title:Microsoft Bing Ads Audiences Destination

id:68bff47aa7bba4dd200b450a

beta:true

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[Microsoft Bing Ads Audiences](https://ui.ads.microsoft.com//?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank”} lets you sync Segment audience data to Microsoft Advertising's Customer match lists. This enables real-time or batch audience updates using Microsoft Advertising's Customer Management and Bulk APIs. You can use this destination to keep your audience targeting lists up to date across Microsoft platforms.

1. From your workspace's[destination catalog page](https://app.segment.com/goto-my-workspace/destinations/catalog){:target="_blank”} search for "Ms Bing Ads Audiences".

2. Select Ms Bing Ads Audiences and click**Add destination**.

3. Select an existing source to connect to the destination.

4. Give the destination a name and click**Create destination**.

5. Connect your Microsoft account. Grant Segment permissions to access your Microsoft account (you can disconnect this later).

6. In**Basic Settings**, enter the**Customer Account ID** and**Customer ID**.

7. Go to the**Mappings** tab to configure the mappings settings.

8. Toggle**Enable Destination** on to activate the integration.

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title:Microsoft Bing CAPI Destination

id:68b82be249b48bae343517c7a

beta:true

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[Microsoft Bing Conversions API (CAPI)](https://ui.ads.microsoft.com//?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank”} lets you send offline conversion data from Segment to Microsoft Advertising. This enables enhanced customer attribution data and supports cross-device and cross-platform conversion attribution. You can use this destination to track offline actions, such as in-store purchases driven by ad clicks, and attribute them to your Microsoft Ads campaigns.

1. From your workspace's[destination catalog page](https://app.segment.com/goto-my-workspace/destinations/catalog){:target="_blank”} search for "Microsoft Bing CAPI".

2. Select Microsoft Bing CAPI and click**Add destination**.

3. Select an existing source to connect to the destination.

4. Give the destination a name and click**Create destination**.

5. In**Basic Settings**, enter the Bing**UetTag** and**ApiToken**.

6. Toggle**Enable Destination** on to start sending data to Microsoft Bing CAPI from Segment.

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