|
1 | 1 | .. _communications-guidelines: |
2 | 2 |
|
3 | | -======================== |
4 | | -Communication guidelines |
5 | | -======================== |
| 3 | +=============================== |
| 4 | +Community engagement guidelines |
| 5 | +=============================== |
| 6 | + |
| 7 | +The Scientific Python community uses various communications platforms to stay |
| 8 | +updated on new features and projects, to contribute by telling us what is on |
| 9 | +their mind and suggest issues and bugs, and to showcase their use cases and the |
| 10 | +tools they have built. |
| 11 | + |
| 12 | +Our communications strategy is foremost guided by our:ref:`mission-statement`: |
| 13 | + |
| 14 | +* We demonstrate that we care about visualization as a practice |
| 15 | +* We deepen our practice and the community’s capacity to support users, |
| 16 | + facilitate exploration, produce high quality visualizations, and be |
| 17 | + understandable and extensible |
| 18 | +* We showcase advanced use of the library without adding maintenance burden to |
| 19 | + the documentation and recognize contributions that happen outside of the github |
| 20 | + workflow. |
| 21 | +* We use communications platforms to maintain relationships with contributors |
| 22 | + who may no longer be active on GitHub, build relationships with potential |
| 23 | + contributors, and connect with other projects and communities who use |
| 24 | + Matplotlib. |
| 25 | +* In prioritizing understandability and extensiblity, we recognize that people |
| 26 | + using Matplotlib, in whatever capacity, are part of our community. Doing so |
| 27 | + empowers our community members to build community with each other, for example |
| 28 | + by creating educational resources, building third party tools, and building |
| 29 | + informal mentoring networks. |
6 | 30 |
|
7 | 31 | These guidelines are applicable when acting as a representative of Matplotlib, |
8 | 32 | for example at sprints or when giving official talks or tutorials, and in any |
9 | 33 | community venue managed by Matplotlib. |
10 | 34 |
|
11 | | - |
12 | 35 | .. _communication-channels: |
13 | 36 |
|
14 | 37 | Official communication channels |
@@ -148,12 +171,32 @@ Visual media in communications should be made as accessible as possible: |
148 | 171 | * Do not make bright, strobing images. |
149 | 172 | * More guidelines at https://webaim.org/techniques/images/. |
150 | 173 |
|
| 174 | +.. _social-media-brand: |
151 | 175 |
|
152 | 176 | Social media |
153 | 177 | ============ |
154 | 178 |
|
155 | | -Please follow these guidelines to maintain a consistent brand identity across |
156 | | -platforms. |
| 179 | +Matplotlib aims for a single voice across all social media platforms to build and |
| 180 | +maintain a consistent brand identity for Matplotlib as an organization. This |
| 181 | +depersonalization is the norm on social media platforms because it enables |
| 182 | +constructive and productive conversations; People generally feel more comfortable |
| 183 | +giving negative and constructive feedback to a brand than to specific contributors. |
| 184 | + |
| 185 | +The current Matplotlib voice and persona aims to be kind, patient, supportive and |
| 186 | +educational. This is so that it can de-escalate tensions and facilitate |
| 187 | +constructive conversations; being perceived as negative or |
| 188 | +argumentative can escalate very fast into long-lasting brand damage, being |
| 189 | +perceived as personal leads to aggression and accusations faster than an |
| 190 | +impersonal account, and being perceived as friendly and approachable leads to |
| 191 | +higher engagement. Instead of speaking with a directive authority, which can be |
| 192 | +intimidating and lead to negative engagement, it speaks as a peer or educator to |
| 193 | +empower participation. The current voice encourages more input from folks we |
| 194 | +engage with, and also makes it possible for folks who are not in the core team |
| 195 | +to participate in managing the account. |
| 196 | + |
| 197 | +While the:ref:`brand identity<social-media-brand>` is casual, the showcased |
| 198 | +content is high quality, peer-led resource building. Please follow these |
| 199 | +guidelines to maintain a consistent brand identity across platforms. |
157 | 200 |
|
158 | 201 | Persona |
159 | 202 | ------- |
|