Below are tablesoutlining the properties included inthecollections listed above.

The following tablesoutline the properties included in collections.

| clicks| The number of clicks on your ads.|

| date_start| The start date for your data.|

| date_stop| The end date for your data.|

|~~deeplink_clicks~~|*Deprecated by Facebook.* Aliased to`click_to_app_deeplink`.|

|~~website_clicks~~|*Deprecated by Facebook.* Aliased to`click_to_website`|

| frequency| The average number of times each person saw your ad.|

| impressions| The number of times your ads were on screen.|

| inline_post_engagements| The total number of actions that people take involving your ads.|

|~~social_clicks~~|*Deprecated by Facebook.* The number of clicks (all) when your ad was displayed with social information.|

|~~social_impressions~~|*Deprecated by Facebook.* The number of times your ads were viewed when displayed with social information.|

| social_spend| The total amount you've spent so far for your ads showed with social information.|

| spend| The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule.|

| unique_clicks| The number of people who performed a click (all). This metric is estimated.|

| unique_impressions| Deprecated in favor of`reach` . You can continue to query`unique_impressions` for this metric, but zero-values will now be`null`.|

|~~unique_social_clicks~~|*Deprecated by Facebook.* The number of people who performed a click (all) on your ad when it was displayed with social information.|

| reach| The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.|

|~~call_to_action_clicks~~|*Deprecated by Facebook.* The number of times people clicked the call-to-action button on your ad.|

Segment also supports Breakdowns for Insights. Breakdowns are not enabled by default;[reach out to Segment support](https://segment.com/help/contact/){:target="_blank"} to enable them. Segment supports the following properties:

| Property Name| Description|

| --------------------------------| ------------------------------------------------------------------------------------------------------------------------------|

|`actions`| The total number of actions people took that are attributed to your ads.|

|`actions_values`| The total value of all conversions attributed to your ads.|

|`unique_actions`| The total number of unique actions attributed to your ads.|

|`video_p25_watched_actions`| The number of times your video played at 25% of its length, including plays that skipped to this point.|

|`video_p50_watched_actions`| The number of times your video played at 50% of its length, including plays that skipped to this point.|

|`video_p75_watched_actions`| The number of times your video played at 75% of its length, including plays that skipped to this point.|

|`video_p95_watched_actions`| The number of times your video played at 95% of its length, including plays that skipped to this point.|

|`video_p100_watched_actions`| The number of times your video played at 100% of its length, including plays that skipped to this point.|

|`video_30_sec_watched_actions`| The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds.|

|`video_avg_time_watched_actions`| The average time a video played, including any time spent replaying the video for a single impression.|

For more information, view[Meta's Insights documentation](https://developers.facebook.com/docs/marketing-api/reference/ads-insights/){:target="_blank"}.