| unique_impressions| Deprecated in favor of`reach` . You can continue to query`unique_impressions` for this metric, but zero-values will now be`null`.|

| reach| The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.|

Segmentalsosupports Breakdowns for Insights.Breakdowns are not enabled by default;[reach out to Segment support](https://segment.com/help/contact/){:target="_blank"} to enable them.Segment supports the following properties:

Segment supportsboth[Breakdowns for Insights](https://developers.facebook.com/docs/marketing-api/insights/breakdowns){:target="_blank"} and[Ads Actions Stats](https://developers.facebook.com/docs/marketing-api/reference/ads-action-stats/){:target="_blank"}.Breakdownsand Ads Action Statsare not enabled by default;[reach out to Segment support](https://segment.com/help/contact/){:target="_blank"} to enable them.

| Property Name| Description|

The following table lists the Ads Action Stats that Segment supports:

| Field| Description|

| --------------------------------| ------------------------------------------------------------------------------------------------------------------------------|

|`actions`| The total number of actions people took that are attributed to your ads.|

|`actions_values`| The total value of all conversions attributed to your ads.|

|`unique_actions`| The total number of unique actions attributed to your ads.|

|`video_p25_watched_actions`| The number of times your video played at 25% of its length, including plays that skipped to this point.|

|`video_p50_watched_actions`| The number of times your video played at 50% of its length, including plays that skipped to this point.|

|`video_p75_watched_actions`| The number of times your video played at 75% of its length, including plays that skipped to this point.|

|`video_p95_watched_actions`| The number of times your video played at 95% of its length, including plays that skipped to this point.|

|`video_p100_watched_actions`| The number of times your video played at 100% of its length, including plays that skipped to this point.|

|`video_p25_watched_actions`| The number of times your video played at 25% of its length, including plays that skipped to this point.|

|`video_p50_watched_actions`| The number of times your video played at 50% of its length, including plays that skipped to this point.|

|`video_p75_watched_actions`| The number of times your video played at 75% of its length, including plays that skipped to this point.|

|`video_p95_watched_actions`| The number of times your video played at 95% of its length, including plays that skipped to this point.|

|`video_p100_watched_actions`| The number of times your video played at 100% of its length, including plays that skipped to this point.|

|`video_30_sec_watched_actions`| The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds.|

|`video_avg_time_watched_actions`| The average time a video played, including any time spent replaying the video for a single impression.|

|`video_avg_time_watched_actions`| The average time a video played, including any time spent replaying the video for a single impression.|

For more information, view[Meta's Insights documentation](https://developers.facebook.com/docs/marketing-api/reference/ads-insights/){:target="_blank"}.