You'll first choose a Destinaton to connect to your Audience and use with Trait Activation. Trait Activation supports real-time and batch audiences for the Destinations listed in the table below. Select your Destination, view its Segment documentation, then follow the required setup steps.

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2. Select all traits you want to sync to your destination, and click**Save**.

- Use the**Segment** column to select traits from the Segment Spec.

- Use the**Destination** column to select which traits you want to map to in your destination. By default, Segment attempts to find traits with matching names.

3. Click**Save** and finish building your audience.

3. Click**Save** and finish building your audience.

No. Segment doesn't guarantee match rate improvements with Trait Enrichment. Match rates depend on data quality.

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