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Deirdre O'Brien

Bing Guan—Bloomberg/Getty Images
  • Affiliation
    Apple
  • Title
    Senior Vice President, Retail
  • Country/Territory
    U.S.

Apple’s senior vice president of retail, Deirdre O’Brien, has worn many hats in her more than 30 years at Apple. She was formerly head of people and retail, and at one point she led the supply-chain team. Back in 2001 she helped launch the first Apple Stores. Now in her fifth year leading retail, O’Brien reports directly to CEO Tim Cook about how Apple’s suite of devices connect with consumers in stores and online. She joined Cook in New York City when the Vision Pro hit shelves in February, and the VR glasses are now available in stores across the globe. This year Apple launched its first store in Malaysia and expanded online to Chile.


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